Andy Swanson Email & Phone Number

Redwood City, Ca, Us

Sound Union is a membership-based private rehearsal space for prosumer musicians. It's a cultural home for creative people who love making music, sound, and content. It's a cool place to hang out and meet other musicians. Community and collaboration are fostered through inspiring design, fully equipped rehearsal studios, talent-building experiences, and concierge-level hospitality. Join us!

Helping a wide array of clients to improve their position in the interactive video game space with focus on new consumer technologies, digital content distribution, and gaming media strategies.

South Melbourne, Victoria, Au

San Francisco, Ca, Us

Responsible for the business led relationships with AAA video game publisher/developers and their platforms, including Riot Games, Activision Blizzard, Electronic Arts, Ubisoft, Square Enix and Bungie.Led the content acquisition efforts for AAA publishers in building and launching the Discord Game Store that included over 200 titles. Also secured back catalog content to add to Discord's Nitro subscription product.Educated and evangelized gaming communities on how to set up and run active and healthy Verified Server communities on Discord. Helped define product roadmap based on publisher feedback.

San Francisco, California, Us

Responsible for educating and evangelizing how consumer brands and their various agencies can effectively navigate the rapidly growing, but highly complex world of eSports and competitive video gaming. Educated 1,500+ brands on emerging world of eSports via varied speaking engagements.Drove media outreach, winning interviews and coverage by 25+ media outlets.

San Francisco, California, Us

Responsible for planning, presenting and executing the strategy around brand sponsorships and integrations within Twitch’s eSports ecosystem. Managed sponsorship opportunities around Twitch’s Events Group activations, including TwitchCon, E3 and PAX.

San Francisco, California, Us

Part on the initial launch and management team of the Twitch Media Group and hired to educate game publishers and developers on the many ways they could utilize the Twitch platform and integrate with broadcast influencers and their communities.Interfaced with various departments, including executive management, digital marketing, community, PR, brand, and media at Microsoft, Sony, Electronic Arts, Nintendo, Blizzard, Ubisoft, Sony Online Entertainment, Capcom and others.Secured company’s first $1.5M upfront advertising agreement and first $1M insertion order for an integrated media campaign with top tier game publishers.Twitch was acquired by Amazon in August 2014 for $970M.

Responsible for the digital content expansion and publisher relationships of the world’s largest video game-by-mail subscription service.Pioneered the launch of GameFly’s Unlimited PC Play, acquiring over 500+ licensed games from 30+ publishers including Take Two, Ubisoft, THQ, Square Enix, Capcom, Atari and Telltale Games.Strategic member of the M&A management team that led to the acquisition and implementation of Direct2Drive from News Corp/IGN.Managed digital sales, content acquisition and marketing/promotions team for GameFly Digital, including publisher-focused product roadmap of the GameFly digital client.Lead business development and content acquisition on emerging digital gaming platforms, including cloud based/streaming, free-to-play, mobile, browser based, and social gaming.

Saint-Mandé, Île-De-France, Fr

Responsible for driving all North American non-retail revenue for the 3rd largest video game publisher whose total revenues reach over $600M annually. Department ownership included eCommerce, Digital Advertising and Licensing/Consumer Products.Increased department revenues 50% year over year in FY10 and drove $20M+ in non-retail sales.Significantly increased Ubisoft’s presence in digital distribution, including expanding relationships and product offerings across PC (Valve/Steam, IGN/Direct 2 Drive), console (Xbox Live, PlayStation Network), cloud computing (OnLive, Gaikai) and iPhone/iTouch. Increased eCommerce revenues 100% in FY10.Led Ubisoft's Digital Advertising, including dynamic in-game advertising and static brand product placements. Developed deep relationships with Massive, Double Fusion, and IGA, as well as top tier advertising agencies and consumer brands. Launched Ubisoft Consumer Products, a mix of licensed and internally developed products based on original Ubisoft IP. Categories include toys, apparel, publishing and film/television distribution and monetization. Brands included Assassin’s Creed, all Tom Clancy’s video game franchises, Prince of Persia, Far Cry, Driver, Shaun White, Raving Rabbids, Petz, Imagine, and Just Dance.

London, England, Gb

Directly managed the P&L for Future’s largest segment of publications including Official Xbox Magazine, PSM: 100% Unofficial PlayStation Magazine, and PC Gamer.Responsible for the forecasting and strategic direction of all aspects of the magazines, including advertising, editorial, marketing, circulation, and production.Established and maintained executive level relationships with first and third party video game companies, including Microsoft, Sony, Electronic Arts, Activision, Blizzard, Take Two, THQ, Ubisoft, Bethesda, Capcom, Konami, Square Enix and LucasArts.

London, England, Gb

Named Future’s Employee of the Year in 2003.Pioneered the monetization of the game demo and trailer based DVD/CDs bundled with the magazines to over $1M annually. Negotiated and launched the first ever free MMO trial disc bundle with Electronic Arts for Sims Online, Ultima Online and Need for Speed Online with PC Gamer magazine. Successfully launched a new custom publishing effort (Future Plus) with clients such as Microsoft Xbox, Best Buy and AT&T.

London, England, Gb

Successfully merged the sales and marketing teams of 5 video games magazines to create a streamlined ad buying experience for game publishers and agencies.Managed a region-based sales team of 8 that generated $30M+ annually.Negotiated over $20M in annual contracts over a three year period.Grew market share 12% across the portfolio of magazines.

London, England, Gb

Responsible for the monthly advertising revenue in PC Gamer and PC Accelerator magazines across top video game publishers nationwide.Developed ongoing relationships with multi-level decision makers, product managers, and media planners both at video game publishers and advertising agencies.

Woodland Hills, California, Us

Responsible for new membership production of independent, licensed insurance agents into Individual and Medicare health plans.Coordinated marketing budgets, conducted agent training seminars, and consistently achieved monthly and annual sales goals.