Dennis Hale Email & Phone Number

Vancouver, Canada Area

Grandville, Mi

Belwith Products LLC (Oct 2015 – Present): Vice President Sales / Marketing – Executive Leadership Member Senior sales and leadership executive for this global manufacturer of decorative hardware, door security and home automation products. Broad scope of responsibilities including full P&L accountability, strategic market planning, business development, sales forecasting, multiple brand marketing, pricing, training personnel for performance and career improvement. Direct responsibility for Sales Organization, Marketing Organization, Customer Service Organization while also functioning as a member of the strategic executive leadership team. Key Achievements• Installed new forecasting, reporting, pricing management and written sales processes that resulted in a focused account structure utilizing lean inventory management allowing for maximized turns, fill rates and margin.• Installed new written sales planning process allowing for new account penetration while continuing to maximize the potential for the current account base.• Analyzed sales organization, built and executed personnel improvement plan. • Developed and consolidated brand market position and messaging. • Developed and executed RFP’s to support tech, customer service and sales initiatives.• Led product development and marketing plan initiative to new brand launch in under 6 months.

Senior sales executive for this global manufacturer of hand tool, power tool and outdoor power equipment products. Broad scope of responsibilities including full P&L accountability, strategic market planning, business development, sales forecasting, multiple brand marketing, pricing, training personnel for sales for domestic and world-wide channels. Analyzed, re-defined and supported sales infrastructure for domestic and international markets. Hired, trained and supervised multiple direct reports and more than 13 domestic sales agencies accounting for more than 80 sales representatives. Key Achievements• Grew sales organization at a significant CAGR %.• Drove new accounts growth while continuing to maximize the potential for the current account base.• Developed and consolidated new brand/product marketing/commercialization for Hardware, Farm• and OEM tool sector. • Redefined domestic sales organization while building infrastructure of international sales org. • Managed new product development department and processes for specific channels. • Established quarterly ownership reporting to communicate plans, processes and accomplishments.

Frankfort Il

Senior sales, marketing and GM Executive for this global manufacturer of hand tool products. Broad scope of responsibilities including full manufacturing / distribution operations, leading management team, developing and reviewing vendor network, P&L accountability, strategic market planning, business development, sales forecasting, multiple brand marketing, pricing, training personnel for sales for domestic and world-wide channels. Key Achievements • Developed and executed sales and marketing plans that have paced the company at a record growth rate achieving both record sales / profits year. • Developed and executed key performance sales processes that motivated while establishing accountability for every member of the sales team resulting in record sales with reduced travel and entertainment expenses. • Defined employee improvement programs to increase general training.• Established key performance metrics and new operational directions to maximize efficiency while reducing wasted resources. • Executed supplier reviews resulting in substantial cost savings via inventory rationalization and blanket pricing. Established supplier agreements resulting in improved logistics and performance accountability.• Defined new product development department and management processes.• Established metrics and identified root causes for underperforming processes while establishing solutions for their improvement. • Redefined complete company infrastructure while building infrastructure growth.

Frankfort, Il

Senior sales, marketing and operational executive for this global manufacturer of hand tool products. Broad scope of responsibilities including full P&L accountability, strategic market planning, business development, sales forecasting, multiple brand marketing, pricing, training personnel for sales for domestic and world-wide channels. Developed and supported sales infrastructure for domestic and international markets. Hired, trained and supervised multiple direct reports and more than 16 domestic sales agencies accounting for more than 75 sales representatives. Key Achievements• Cultivated new accounts while continuing to maximize the potential of current account base. • Established new sales reporting tools that allowed for clear visibility for both internal and external sales personnel.• Created quarterly based promotional campaigns that focused on the highest margin product, designed to engage both interior and exterior sales teams. • Developed and consolidated new brand/product marketing/commercialization for hand tool sector. • Redefined domestic sales organization while building infrastructure of international sales org. • Aided in the development of global sourcing and manufacturing initiatives.• Defined new product development department and management processes.

Frankfort, Il

National Sales Manager . Senior domestic sales manager for this global manufacturer of hand tools. Directed and managed all third party manufacturer sales representatives, Responsible for development of all sales promotional and collateral materials. Directed all sales and marketing activities, including lead generation, trade advertising, trade shows, account development, management and pricing. Responsible for management of sales in all domestic channels.

Junior sales manager for this regional manufacturer representative sales agency. This agency represented building materials and industrial hand tools. Responsible for the day to day contact, as well as all sales activities of eight manufacturers with Ace Hardware, True Value and Do It Best. Additional responsibilities included sales forecasting, conducting market research, preparing presentation materials and management of all trade shows

Storekeeper/supply management for the USS Stout and SIMA NORFOLK, VA. Responsibilities included managing inventories of repair parts and general supplies that support ships, squadrons, and shore-based activities. To procure, receive, store and issue material and repair components. Utilize financial accounting and database systems to perform inventory and financial management functions.

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