Swapnil Biswas Email & Phone Number

I am a dynamic critical thinker with a passion for crafting actionable strategies to drive growth and excel in marketing endeavors. With over 4 years of extensive experience in B2B and SaaS Marketing, I specialize in devising comprehensive plans integrating paid and organic methodologies such as SEO, Content, and Social Media Marketing to achieve tangible results. Moreover, I Manage and guide a team of Marketing Executives.• 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Proficient in orchestrating end-to-end Go-To-Market (GTM) campaigns for new product lines and feature roll-outs, ensuring seamless execution and maximum impact.• 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Collaboratively working with the Director of Marketing and a team of Marketing Executives, I optimize landing pages and websites by analyzing data and recommending strategies to enhance conversion rates.• 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Successfully manage and execute GTM strategies for partner marketing, fostering collaborations with industry bodies to expand partnerships and engagement.• 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: A prolific writer with over 10 published blogs, I efficiently manage agencies and an in-house content team to double content delivery. This encompasses various content initiatives, including blogs, newsletters, web pages, certifications, case studies, and support documentation.• 𝐕𝐢𝐝𝐞𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Proficient in creating and optimizing product-based tutorial videos on YouTube, I also oversee the scaling of video content delivery through management of marketing agencies.• 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐋𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡: Regularly conducting online channel reviews to identify new acquisition opportunities, I analyze customer journeys across different buyer stages to devise growth plans based on comprehensive customer analysis.• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Proficiently managed social media accounts, achieving a 100% increase in social media reach and impressions through strategic planning and engaging content creation.• 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Actively contribute to training and onboarding sessions for new team members, facilitating their acceleration within their roles. Additionally, I provide businesses with marketing outsourcing, coaching, and consulting services.

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  Amity University

  Marketing/Marketing Management, General