- Responsible for Product Innovation, Product Management, IT & Software Development - Led the evolution path from a traditional Publishing model to cutting-edge data-centric model by translating customer behavior into actionable insights. - Automated marketing operations value stream through business process reengineering best practices, transforming IT from cost to profit center.- Pioneered the development of a cutting-edge platform for Marketing, Sales, and Content production departments, while leading cross-functional team of project managers, product managers, developers, analysts and editors. (>60% of revenue is tied to this platform) - Increased Leads-to-Revenue throughput for B2B companies; particularly in the Life Sciences, Biotech, and Manufacturing industries.- Reduced operational costs by streamlining processes (50% cost savings) and increased stability by introducing preventative measures.- Led an Analytics SAAS product from ideation to implementation.

- Introduced new revenue streams based on Digital Innovation.- Determine long-term organization-wide needs and develop overall strategy for enterprise architecture, software integration, and build-vs-buy decisions.- Migrated all critical infrastructure and applications to Azure cloud, under budget and zero downtime.- Shape product vision and business strategy for technical solutions, define product roadmap, set expectations, outline deliverables, prioritize & deploy resources across multiple projects.- Effectively manage multiple projects and teams, keeping them focused and motivated, and produce quality results while meeting project deadlines.- Setup an off-shore team to extend the development and QA team.- Key member of various Committees such as Steering, Reader Engagement, Search Engine Optimization, Audience Development, IT Purchasing, Hazard Risk and the Operations Committee.

- Delivered a Business intelligence tool to help understand 360-degree view of reader engagement across a variety of media channels and dynamic industry-specific firmographic data.- Developed a decision-support-system to help clients build comprehensive content marketing strategy, define personas, and dive into analytics.- Successfully led a team of 15, to replace the dying core software platform that was the backbone of our products. This was originally designed by a team of more than 100 people.- Provided expertise to top Pharma clients launch B2B ecommerce websites, performed SEO audits and competitor analysis, ran retargeting and PPC campaigns, setup Google tools (Analytics, Tag Manager, and Search Console), drove website growth and increased ecommerce sales.- Led Sales, Operations, and Accounting teams in successful evaluation, negotiation, data migration and implementation of Salesforce platform.- Implemented a complex solution for B2B email marketing, lead scoring, lead nurturing, GDPR/CAN-SPAM compliance, account-based marketing, building custom campaigns based on behavioral or demographic information to smoothly run the engine that sends out 70+million emails annually.- Led design, architecture and implementation of development and IT efforts.

- Extensive experience architecting and implementing dynamic, mobile and SEO-friendly Web sites by working closely with clients to integrate state-of-the-art Web resources and developing interactive user interfaces. - Lead member of the Agile development team involved in designing, developing and maintaining responsive web applications for 68 industry specific B2B marketplaces using various open-source and Microsoft technologies. - Implemented complete software development life cycle for applications like Content Management, Customer Relationship Mgmt, Discussion Forums, Social Media integration, Google Sitemaps and front-end Calls Recording/Management application that talks to Asterisk (an open-source VOIP based telephony solution on Linux platform).- Mentor development team on proper coding practices and design pattern usage & coding for maintainability.