Swapna Mitra

Swapna Mitra Email and Phone Number

eBusiness / Digital Media / Business Analysis professional || ex India Tenpin Bowling player @ VideoMining
Swapna Mitra's Location
Bengaluru, Karnataka, India, India
Swapna Mitra's Contact Details

Swapna Mitra personal email

About Swapna Mitra

Managerial Skills: Team Empowerment & Leadership | Agency Relationships | Process Management | Cross Functional Engagement.Approach:Quality without undue delay | Ship usable releases | Use tools where efficient | Hands on when needed.Functional Skills: User Stories, PRDs | Workflows | Wireframing | Design & UX Reviews | UAT | Decisions via Data | Online Marketing | Split Testing.The various roles I have served in span across online product management / development, online marketing, team management, program management, process improvement, and agency relationship management. I have lately been centred on the Product Development function. In this function, I like to focus on ensuring that the requirements I or my team pass through are effective and efficient, that the designs / products that are released are usable and generate trust, that they can be tested and tracked for the right metrics.I've done some ‘offbeat’ stuff too: Most notably, I’ve represented the country in Tenpin Bowling, participating in in various international meets, including the Asian Games 2010, and a Bronze medal winning turnout at the 2011 Commonwealth Tenpin Bowling Championship. I’ve also been part of a reaIity competition on ESPN. I currently work as a freelancer and have been working with a few lean organizations on their product development activities.

Swapna Mitra's Current Company Details
VideoMining

Videomining

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eBusiness / Digital Media / Business Analysis professional || ex India Tenpin Bowling player
Swapna Mitra Work Experience Details
  • Videomining
    Director - Shopper Insights
    Videomining Jan 2022 - Present
  • Independent Consultant - Ebusiness / Web / Mobile Applications
    Independent Consultant - Ebusiness Product Management
    Independent Consultant - Ebusiness / Web / Mobile Applications Jul 2013 - Present
    Bengaluru Area, India
    I am currently open to engagements in the functions of product and program management in the digital space. If you need anything new developed, I can either mentor your team or work on your behalf with design and development teams and get your product or features to market on a schedule.
  • Qyuki
    Director - Product Management
    Qyuki Jul 2012 - Jul 2013
    Bengaluru Area, India
    • Set up the product development function from scratch, as an individual contributor in the beginning. Directly worked with multiple engineering teams. • Instituted a discipline for clear user stories with accompanying design briefs for engineering, covering edge cases, enabling faster development with lesser iterations. • Owned the product pipeline.In this role, while part of the leadership team, I worked as an Individual Contributor for about six months, following which I… Show more • Set up the product development function from scratch, as an individual contributor in the beginning. Directly worked with multiple engineering teams. • Instituted a discipline for clear user stories with accompanying design briefs for engineering, covering edge cases, enabling faster development with lesser iterations. • Owned the product pipeline.In this role, while part of the leadership team, I worked as an Individual Contributor for about six months, following which I hired a junior team member. Show less
  • Dell International Services
    Analytics - Ebusiness
    Dell International Services Sep 2011 - Jul 2012
    Bengaluru Area, India
    • Handling analytics teams and partner relationships across the following functions - online tools infrastructure, online search, Social media and business analytics.This was a short stint, as I got bitten by the start up bug and went on to my next assignment.
  • Cricinfo (Now Espncricinfo)
    Head Of Product
    Cricinfo (Now Espncricinfo) Jun 2008 - Oct 2009
    Bengaluru Area, India
    • Headed all product development and management activities relating to www.cricinfo.com. Managed a team of over ten people. Part of India leadership team.• Led the Cricinfo redesign project for the unit. Led the development, concept-selling, prioritization and launching of new features. Also worked on the development of ESPNScrum.com, ESPN.co.uk, and ESPN F1-live. Designed the web analytics structure for the new site in accordance to ESPN Global analytics requirements.• Drove Cricinfo’s… Show more • Headed all product development and management activities relating to www.cricinfo.com. Managed a team of over ten people. Part of India leadership team.• Led the Cricinfo redesign project for the unit. Led the development, concept-selling, prioritization and launching of new features. Also worked on the development of ESPNScrum.com, ESPN.co.uk, and ESPN F1-live. Designed the web analytics structure for the new site in accordance to ESPN Global analytics requirements.• Drove Cricinfo’s first steps into Social Media and user generated content.• Pioneered the use of wireframing tools for UI planning of complex features.Cricinfo is now ESPNCricinfo. Show less
  • Cricinfo (Espn International)
    Associate Product Director
    Cricinfo (Espn International) May 2006 - Jun 2008
    Bengaluru Area, India
    • Built the product and design functions in India via recruiting people, creating processes, and generating goodwill among other existing functions and stakeholders. This allowed for projects and developments to take place in a structured manner compared to before.• Formalized project management and queuing within the system, pioneered the use of online project management and product development planning through Basecamp.• Owned the product roadmap, developed and led promotion of new… Show more • Built the product and design functions in India via recruiting people, creating processes, and generating goodwill among other existing functions and stakeholders. This allowed for projects and developments to take place in a structured manner compared to before.• Formalized project management and queuing within the system, pioneered the use of online project management and product development planning through Basecamp.• Owned the product roadmap, developed and led promotion of new user oriented products and features. • Led the implementation of Omniture analytics for the site.Cricinfo became part of ESPN International in 2007. Show less
  • Citibank India
    Avp - Ebusiness: Head - Centre Of Excellence
    Citibank India Nov 2005 - Apr 2006
    Chennai Area, India
    - The brief was to develop and grow eBusiness in Citigroup entities globally - Used India resources and expertise for success transfer, process improvement, and eBusiness revenue growth in partner entities.Fulfilling the role required extensive and executive level understanding of eBusiness practices across functions, as well as networking and presentation skills across various levels and geographies within the organization.
  • Citibank India
    Head - Online Media Advertising, Ebusiness
    Citibank India May 2004 - Oct 2005
    Chennai Area, India
    • Generated prospect leads for all financial products at effective cost through advertising on Internet and Wireless media, via agency and publisher relationships. • Delivered the highest number of leads during the first year of operation of the unit (when compared to the previous organization structure).• Delivered quality leads through process improvements, data analyses and effective cost optimization, resulting in more profitable customers / reduced acquisition costs for the… Show more • Generated prospect leads for all financial products at effective cost through advertising on Internet and Wireless media, via agency and publisher relationships. • Delivered the highest number of leads during the first year of operation of the unit (when compared to the previous organization structure).• Delivered quality leads through process improvements, data analyses and effective cost optimization, resulting in more profitable customers / reduced acquisition costs for the business. Supervised one internal resource and managed a large (>30) team of creative, sales, marketing and operations personnel within the team, internal customer departments, agencies and websites. Show less
  • Citibank India
    Product Manager – Internet Acquisition, Cards
    Citibank India Mar 2003 - Apr 2004
    Chennai Area, India
    • Developed the Internet and wireless channel as an effective alternate channel of sourcing new and cross sell credit cards accounts. • Developed processes to improve turnaround times, and optimize straight through processing; through online pre-credit checks. Achieved 33% higher approval rates. • Internet acquired portfolio achieved better activation performance.
  • Citibank India
    Assistant Product Manager, Cobrands & Affinities Credit Cards
    Citibank India Mar 2001 - Feb 2003
    Chennai Area, India
    • Product portfolio constituted 16% of number of active Citibank Cards and 25% of fresh cards booked• At a time when cobrand cards were niche products, the IndianOil Citibank Card and Woman’s Card grew to be the largest Cobrand Card and Affinity Card portfolios respectively. The Cricket Card helped spearhead sales during the 2003 World Cup.
  • Bpl Limited
    Marketing Manager
    Bpl Limited May 1999 - Feb 2001
    Bangalore
    Worked as Marketing Manager for Karnataka and Goa regions. Additionally, worked on the Internet Enabling Team for the organization, developing media advertising, website, and the intranet.This is after serving one year of management training across different functions and locations.

Swapna Mitra Skills

Product Management Product Development Analytics Web Analytics Wireframing User Experience User Interface Design User Scenarios Digital Marketing Online Marketing Requirement Specifications User Acceptance Testing Leadership Online Advertising Agency Relations Management Strategy Digital Media Process Management E Commerce Marketing Program Management Team Management Digital Strategy Social Media New Media Mobile Applications Start Ups Sem Internet Product Development Project Management Mobile Devices Competitive Analysis Online Product Development

Swapna Mitra Education Details

Frequently Asked Questions about Swapna Mitra

What company does Swapna Mitra work for?

Swapna Mitra works for Videomining

What is Swapna Mitra's role at the current company?

Swapna Mitra's current role is eBusiness / Digital Media / Business Analysis professional || ex India Tenpin Bowling player.

What is Swapna Mitra's email address?

Swapna Mitra's email address is sw****@****ail.com

What schools did Swapna Mitra attend?

Swapna Mitra attended Indian Institute Of Management, Bangalore, Hansraj College, University Of Delhi.

What skills is Swapna Mitra known for?

Swapna Mitra has skills like Product Management, Product Development, Analytics, Web Analytics, Wireframing, User Experience, User Interface Design, User Scenarios, Digital Marketing, Online Marketing, Requirement Specifications, User Acceptance Testing.

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