• Build our global digital marketing roadmap by planning, developing, implementing and managing the overall digital marketing strategy. • Serve as primary point of contact between management, development teams and research team for all analytics web campaign activities.• Creating campaign Ideas and strategies for the Branding and promoting the special report. • Analyse website data, conduct tests for opportunities in improvement of conversion and analyse test results and functionality of all current websites and adjust strategies to deliver maximum return on investment.• Analyse data from Google Analytics tool to provide business insights recommendations that increase website conversion rates, visitor engagement and site satisfaction to improve results.• Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences like referral traffic, organic and social media traffic. • Collaborating with creative, media, marketing and technology to build a robust marketing strategy for the lead generation. • Evaluated our websites for mobile performance and optimal search engine rankings. Developed unique content for a variety of news sites to improve presence and brand awareness.• Assist in updating website content and build landing pages, knowledge of WordPress and HTML.• Manage all digital marketing channels to ensure brand consistency.• Managed & coordinated team of 12 marketing professionals to meet and exceed digital marketing goals.• Building meaningful relationships with website promotion activity partners.• Constantly looking at ways to improve performance and increase revenue.

• Managing team of associates like Analysts and Sr. Analysts from industry verticals such as Healthcare, Agriculture, Food & beverages, Information Technology, Semiconductor & Electronics, Machinery & equipment and Automotive• Provide training to team related to template creation & introduce how market research organization works. • Responsible to achieve pre-desired targets• Strategic planning for new market research titles & press release templates• Lead generation using different techniques like Social, Paid and Organic SEO techniques.• Responsible for generating leads to Market Research Reports Reselling Platform.• Building strong processes and improving the practices.• Monitor rankings and traffic, generate reports when necessary, and continually work to improve results• Help in implementing mod rewrite, popular link building, site map indexing• Coordination with the Sales team to provide them best quality leads to generate maximum business.

- Working on SEO On-Page and Off-page optimization methods.- Implementing strategies for increasing site ranking and leads.- Researching keywords using Google and other tools.- Monitoring Google Analytics and Webmaster tool.- Strategic & Business Consulting to increase Traffic & Leads through Digital & Web Marketing.- Competitor analysis for Paid campaign, social media & organic resultsWebsite Analysis, Competitive analysis, Keyword Research and analysis,Creation of Meta Title, Creation of Meta Tags, Creation of Meta Description, Heading(Header) Tag Optimize, Structure of Landing Page, Content optimization for Landing Page, link analysis, Sitemap genarartion (xml & html), creation of Robots.txt file, URL Structure(Dynamic URL & Static URL), Use of Link Anchor Text Tag, Image Optimization.