Part of Separate business unit involved in negotiations with media vendors for bulk buying of inventory.Working closely with planning team in finalizing and implementing media plans.Planning and Negotiating for Innovations, Events/activations and special properties like Laptop Branding, regional events etc.Handling print and Radio Buying responsibility for clients like Viacom 18 Regional channels, Quick Heal and Volkswagen(VW Group).Client Servicing – Interacting With Client on day to day basis. Active role in media strategy making process.

Chief Tasks Handled:• Working closely with planning team in finalizing and implementing media plans.• Negotiating for Innovations. This involves GNP Jackets, 2D lenticular card activity with leading newspapers for clients like Etihad, Visa.• Handling print and Radio Buying responsibility for clients like Thomas Cook, Axis Bank, Mobile Store, Bajaj Corporation, Jet Airways, Etihad, Richmont, Raheja Universal.• Client Servicing – Interacting With Client on day to day basis. Active role in media strategy making process.• Working closely with planning team in generating competitive spend reports, tracking competition activities.

Chief Tasks Handled:Handling print and Radio Buying responsibility for clients like Fiat, Tata Sky, Shoppers Stop, Zydus Cadilla, IDBI, Cigna TTK, Bajaj Allianz, PGI, WGC, Viacom 18, Red Bull, BCCI, ICC, UTI MF, Ruchi Soys, and Musafir.com for Regular plans.Handling TV buying for Cigna TTK, Bajaj Allianz, WGC, Musafir.com Other media DutiesControlling media inflation every yearWorking on new client pitchMaintaining spend and inflation dataWorking on integration and innovations as per available budget to create more impactGathering information about competition for client

Heading media department and a part of Sales/Marketing strategy Team. Generating Strategies on the basis of readership numbers for sales and Marketing/Branding function.

Chief Tasks Handled:Heading media department and a part of Sales/Marketing strategy Team. Generating Strategies on the basis of readership numbers for sales and Marketing/Branding function.Finalizing sales pitches for sales team on the basis of TGs provided by Clients and IRS numbers.Active involvement in marketing/Branding campaigns after every new IRS roundData generation for creating Sales and Marketing booklets and leaflets.Accompanying with Sales team for sales pitches to clients. Organizational Experience:Worked as Media Planner with Group M, Since Feb-2007 to May 2008.Chief Tasks Handled:Handled key accounts like HSBC, South Africa Tourism, Ireland Tourism and active involvement in DTC planning team.Analyzing media and competitive numbers to finalize media plans and implementation in co-ordination with different Media options.Active involvement in generating media plans for Client's campaign.Coordinating with client for effective implementation of campaign.Generating monthly competitive spend reports for clients.Active involvement in Media pitches for bringing new clients on board. Worked in Media Planning & Client Servicing Department with Beehive Communications, Since June-2006 to Jan 2007.Chief Tasks Handled:Handled accounts like Malaysia Tourism, Star Cruise, Eurofly, Runwal builders, Eva Air, PCI.Experience of Planning and Buying of all the Media optionsAfter joining as a planner, worked for new pitches & have successfully spearheaded the sameCoordination with clients for generating creativesCoordination with media options for booking space and release of advertisementClient ServicingGenerating Brochures and Leaflets as per client requirements

Handled key accounts like HSBC, South Africa Tourism, Ireland Tourism and active involvement in DTC planning team. Analyzing media and competitive numbers to finalize media plans and implementation in co-ordination with different Media options.

Handled accounts like Malaysia Tourism, Star Cruise, Eurofly, Runwal builders, Eva Air, PCI. Experience of planning in all Medias i.e.Print, and TV, Internet & Outdoor hoardingsAfter joining as a planner, worked for new pitches & have successfully spearheaded the same.Apart from doing basic planning for the clients, have also done full-fledged buying and servicing for major clients like Tourism Malaysia, Star Cruise and PCI.

Space selling & concept selling, with selling of special projects to the clients.To plan innovative avenues for the clientLiaisoning with the agencies.To manage information on the share of business, market knowledge and information of competitors.