Swarada Shukla Email & Phone Number

Manchester Area, United Kingdom

● Promoted to the Customer Service Department within one year due to exceptional performance, recognized by management for consistently exceeding service expectations.● Drove a 36% increase in sales by executing cross-promotional marketing campaigns that bundled match tickets with exclusive merchandise, strengthening brand positioning and customer loyalty while boosting transaction values by 25%.● Launched and marketed a Photography Kiosk, generating £15,000 in its first week through a targeted digital and on-site campaign. Increased foot traffic by 30%, and transaction value by 50%, leveraging data-driven marketing insights and real-time feedback to optimize customer experience and brand engagement.● Achieved Top Seller Status five times, generating £40,000 in revenue by utilizing personalized marketing strategies, targeting specific customer segments, and driving repeat business through tailored offers and customer engagement.● Managed matchday operations, overseeing customer service, kiosks, hospitality, retail, and merchandise for over 2,000 attendees, ensuring a seamless experience.● Handled high-pressure situations with VVIP guests, including footballers, ex-players, and celebrities, ensuring flawless execution of events and maintaining professional relationships.● Managed over 100 customer queries weekly via telephone and email communication, providing timely responses and building long-term relationships.●Collaborated with management to develop and implement strategies that increased customer engagement by 20%, enhanced sales by 15%, and improved customer retention through personalized service and new marketing approaches.

Manchester Area, United Kingdom

● Acted as the primary client liaison, managing expectations, and feedback, ensuring alignment between Fujitsu’s objectives and the consulting deliverables.● Led a 4-member consulting team to analyze the MarTech landscape, delivering a 40+ page strategic consultancy report with actionable recommendations that earned 1st runners-up in the MSc Marketing Cohort’s Group Business Project.● Scheduled and conducted interviews with industry leaders, including executives from Microsoft, to gather expert insights and enhance the report’s relevance and strategic value.● Designed a structured roadmap for MarTech optimization, emphasizing capability evaluation before further investment, which resulted in a 90%+ client satisfaction score.● Conducted extensive research, analyzing research papers and articles to uncover emerging trends and untapped opportunities in the MarTech landscape.

Mumbai, Maharashtra, India

● Set up and managed social media accounts (Facebook, Instagram, and Twitter/X) for a prominent political figure and her NGO, Athak Foundation, building a strong digital presence from scratch.● Developed a comprehensive content calendar and social media strategy, identifying trends, monitoring competitors, and creating tailored campaigns to maximize reach and engagement.● Led digital campaigns for on-site community-focused events, such as blood donation camps and plastic collection drives, ensuring maximum visibility and public participation through shareable and printable flyers, videos, and strategic use of keywords and hashtags.● Collaborated with graphic designers to bring concepts to life under tight deadlines while creating visually appealing content independently on Canva to meet urgent requirements during elections and political activities.● Monitored analytics to evaluate performance and adapt strategies, achieving a 200% increase in organic followers within the first week and a 40% rise in overall engagement.● Acted as a strategic advisor to the politician, pitching ideas for public events and campaigns to enhance her image and visibility within her constituency. Successfully positioned her work for recognition and wide public reach, strengthening her community presence.● Demonstrated accountability and adaptability in a high-pressure environment, meeting tight deadlines while ensuring content aligned with current affairs and resonated with the target audience.

Mumbai, Maharashtra, India

● Transformed the brand voice and content strategy, achieving a 57.5% increase in Instagram impressions within one month through data-driven content creation, optimized posting schedules, and storytelling techniques.● Boosted content engagement by 24% by collaborating with athletes, photographers, and media teams to develop athlete portfolios for endorsements, integrating new content formats and behind-the-scenes updates for enhanced audience connection.● Planned and executed content calendars, managing social media channels with live event updates, engaging captions, stories, and interactive content, driving a 20% increase in social media traffic and audience participation.● Managed athlete outreach and onboarding through cold calls and email campaigns, successfully building partnerships and relationships for brand endorsements.● Played a key role in event management for large-scale sports events with 10,000+ registrations, overseeing critical operations like registration, catering, match draws, sponsorship coordination, and prize distribution to ensure seamless event execution.● Secured sponsorships and media partnerships, increasing brand mentions by 50% and maximizing post-event media coverage through targeted outreach to publications and media houses.● Launched and managed paid ads to amplify event visibility and campaign reach, contributing to a 10% increase in lead generation and event participation.● Thrived in a high-pressure environment, maintaining strong client relationships with athletes, sponsors, and third parties while ensuring smooth execution of events and campaigns.

Mumbai, Maharashtra, India

● Led initiatives aimed at reducing global food waste by partnering with restaurants, food suppliers, and other stakeholders to minimize supply chain waste, while raising awareness about the global issue of 1.3 billion tons of food wastage annually.● Worked closely with graphic designers to bring my creative ideas to life, including the design and production of social media posts, carousels, festive-themed visuals, and trend-based content. This ensured that the content was timely, engaging, and aligned with current social media trends.● Engaged in proactive outreach and relationship-building, securing over 30 key B2B partnerships with restaurants and food distributors. These collaborations contributed to a 20% reduction in food wastage and enhanced Burpp's position within the sustainability sector.● Led cold calling, email outreach, and follow-ups with prospective restaurant clients, growing Burpp’s client base by 25%. Regularly coordinated with management to provide progress updates and refine strategies to maximize success.● Managed and created content for Burpp’s social media channels, driving a 40% increase in online engagement. This involved overseeing community interactions, fostering a vibrant online community centered on food waste reduction, and growing Burpp’s visibility and audience reach.● Coordinated with management and other internal teams to brief them on campaign progress, discuss new partnership opportunities, and ensure all initiatives aligned with Burpp's long-term sustainability goals.● Produced and distributed both digital and printed marketing publications, overseeing all aspects of copywriting, editing, and proofreading. Collaborated with designers and other contributors to ensure high-quality, impactful marketing materials.

Mumbai, Maharashtra, India

● Built and maintained strong relationships across both B2B and B2C segments, managing 20+ stakeholders. This contributed to a 35% increase in revenue and a 20% expansion in market presence through strategic product development and customer engagement initiatives.● Developed and executed targeted marketing strategies, including social media campaigns and paid advertising. This resulted in a 30% boost in lead generation and a 40% increase in ad reach. Leveraged tools like Meta Business Suite for performance tracking, optimizing marketing efforts.● Introduced new product lines, including macarons and éclairs, which aligned with current trends and customer preferences. This initiative played a key role in increasing revenue by 35% and expanding Bakeologyy’s market presence by 20%.● Coordinated 15+ internal and external events, ensuring seamless execution and achieving a 95% satisfaction rate from attendees. Managed all aspects of event logistics, from planning to post-event analysis, contributing to an overall 20% improvement in event outcomes.● Utilized Excel to track and analyze sales data, segment customers, and monitor campaign performance, resulting in optimized pricing strategies and a 20% increase in customer loyalty.● Edited and curated 50+ marketing materials and social media posts monthly, ensuring brand consistency and professionalism. This significantly improved customer engagement and enhanced Bakeologyy’s online presence.● Delivered presentations to potential investors and clients, increasing investor interest by 15% and generating funding opportunities. Participated in food exhibitions, managing logistics and increasing post-exhibition sales by 20%.● Played a key role in organizing and leading community outreach initiatives such as workshops for underprivileged students.

Maharashtra, India

Honored to represent the State of Maharashtra at an Inter-state Volleyball tournament held in Ooty, Tamil Nādu.

Master'S Degree, Marketing, Merit (2:1)

Activities and Societies: ● Engaged in a variety of networking events, career fairs, and workshops organized by the Marketing Society.

Diploma Of Education, Marketing/Marketing Management, General

● Completed Diploma in Marketing Management from SVKM's Narsee Monjee Institute of Management Studies (NGASCE). ● Ranked 10th in the final.

Bachelor Of Arts - Ba, Economics, 8.5/10

Activities and Societies: ● Led and participated in a Mock Auction event, strategically selecting football and cricket players with a set.

12Th-Isc, 90.5%

Activities and Societies: ● Represented Maharashtra at the National Volleyball Tournament. ● Actively participated in international.

10Th-Icse, 92.40%