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Communications professional with corporate and agency background. Over 20 years experience in public relations, analyst relations, marketing, events and promotions. Relationship-first approach to communications. Personally managed hundreds of evaluations and coached teams managing vendor ratings in thousands of Gartner Magic Quadrants, Forrester Waves and other market evaluations. Worked directly on ensuring accurate vendor representation in thousands of analyst reports. Managed 100+ person national and international teams. Built multiple AR programs from scratch and innovated existing programs to deliver increased efficiency. Personally advised CEOs and closed sales deals exceeding $600M. I also make my own bed, clean my own house and eat my own cooking, unless the cooking is good...then that is my wife's doing!About me:COMMUNICATOR – I like to explain, to describe, to host, to speak in public, and to write. Ideas are a dry beginning. Events are static. I feel a need to turn events into stories and bring those stories to life, to energize them, to make them exciting and vivid.RESTORATIVE – I thrive to solve problems. I enjoy the challenge of analyzing the symptoms, identifying what is wrong, and finding the solution. I am energized when encountering yet another breakdown.EMPATHIC – I can sense the emotions of those around me. Intuitively, I am able to see the world through others eyes and share their perspective. I anticipate the needs of others and their unvoiced questions. RELATOR – I genuinely want to understand others feelings, goals, fears, dreams, and I want them to understand mine. HARMONY – I am adept at seeking and discovering areas of agreement, working to find common ground, and steering conversations away from confrontation and toward harmony. STRATEGIC – I create alternative ways to proceed. When faced with a given scenario, I can quickly spot the relevant patters and issues, and act accordingly.Weaknesses include lifting heavy things, eating a clean diet, and waiting for results. While working on these items, I remain incapable of explaining what I do for a profession to my mother. She leaves every conversation unable to explain my profession to her friends. Totally my fault. Somehow she still relentlessly brags about me.Favorite Quote? Agent Smith: “You can’t win, it’s pointless to keep fighting! Why, Mr. Anderson? Why do you persist?” Neo: “Because I choose to.” —The Matrix Revolutions
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Head Of Analyst RelationsCrowdstrikeAustin, Tx, Us -
Vice President, Analyst RelationsAmazon Web Services (Aws) Mar 2022 - PresentSeattle, Wa, Us -
Director, Ww Analyst Relations, AmazonAmazon Web Services (Aws) Apr 2014 - Mar 2022Seattle, Wa, UsEstablished Analyst Relations (AR) discipline at Amazon. Currently the global lead for the AR practice across all of Amazon, including AWS (the fastest enterprise IT vendor to reach a $10 billion run-rate). Responsible for leading a large, rapidly growing and exceptionally skilled global AR team focused on better understanding customer requirements while simultaneously ensuring accurate representation of Amazon technology in IT advisory firm research.Market Evaluations (small sample)-Amazon Web Services: In-Depth Assessment (Aug 2014, Aug 2015)-Magic Quadrant for Public Cloud Storage Services (July 2014, June 2015)-Magic Quadrant for Cloud Infrastructure as a Service (May 2014, May 2015)Specialties: Particularly strong in high-tech industry communications (PR/AR). Capable of quickly understanding and simplifying technology. Extensive experience working on enterprise technologies, such as cloud computing, virtualization, sustainability, operating systems, middleware, developer tools, open source, databases, data warehouses, security, identity, programming languages, BI, VDI and frameworks. Flexible professional with a positive attitude and unique experiences in things that you didn't realize existed - such as fashion industry AR, grocery store AR. -
Sr. Analyst Relations Manager, AmazonAmazon Web Services (Aws) Jun 2011 - Apr 2014Seattle, Wa, UsCreate and lead global AR at Amazon. Own the corporate strategy for engaging with IT analysts to inform business initiatives and market awareness, manage the global AR team, advise senior leadership and implement day-to-day program tactics. Ensure accuracy about AWS in hundreds of research reports, including major market evaluations and company-focused research. Drive key education initiatives such as custom research projects, and invent outreach programs. Examples below.Market Evaluations-Gartner MQ for Data Warehouse Database Management Systems (March 2014)-Forrester Enterprise Data Warehouse Wave, Q4 2013 (Dec. 2013)-Gartner: MQ for Cloud Infrastructure as a Service (Aug. 2013, Oct. 2012)-Forrester Enterprise Public Cloud Platforms Wave, Q2 2013 (Aug. 2013)-Forrester Enterprise Cloud Databases Wave, Q4 2012 (Jan. 2013)-Gartner MQ for Public Cloud Infrastructure as a Service (Dec. 2011)Company-Focused Research-Gartner: What Managers Need to Know About Amazon Web Services-Gartner: Amazon Web Services (AWS): In-Depth Assessment-Gartner: Amazon Will Play a Key Enabling Role in the Nexus of Forces-Gartner: Amazon Web Services 2011: Is It Enterprise Ready?-Forrester: Why Amazon Matters Now More Than EverCustom Research Projects-IDC: The Business Value of AWS Accelerates Over Time-Frost & Sullivan: Comparing CDN Performance: Amazon CloudFront’s Last Mile Testing Results-ESG: Enabling Cost-Efficient Disaster Recovery Leveraging Cloud InfrastructureAWS Analyst Summits-AWS Analyst Summit, London (April 2013 & 2014), Australia (April 2013 & 2014), Las Vegas (Nov. 2012, Nov. 2013) -
Public Relations And Analyst Relations Senior Manager, Developer Platform And ToolsMicrosoft Feb 2010 - Jun 2011Redmond, Washington, UsAnalyst Relations for Microsoft Developer Platform and Tools, including Visual Studio, LightSwitch, and all Microsoft developer tools, languages and frameworks. Analyst Relations and Public Relations for Microsoft Web Platform, WebMatrix, Web Platform Installer, ASP.NET. Align cross-Microsoft outreach regarding developer offerings to industry IT analysts.--->Two time winner of Microsoft’s Gold Star Award, which provides Microsoft managers with an opportunity to reward high-performing individuals at times during the fiscal year other than normal compensation events such as promotions or Annual Review.--->Earned “20 percent / Exceeded” (highest possible employee rating) in two consecutive employee reviews, and in two of three eligible employee review cycels.--->Responsible for driving narrative and outreach alignment to worldwide IT industry analyst community across all Microsoft business groups, including Windows & Windows Live Division, Server and Tools, Online Services Division, Microsoft Business Division, Entertainment and Devices Division. Executed day-to-day AR responsibilities for Microsoft Platform and Tools Group, which includes all of Microsoft’s developer tools (i.e. Visual Studio), platforms (i.e. Silverlight), frameworks (i.e. .NET Framework) and languages (i.e. C#).--->Accountable for articulating Microsoft’s Web Platform to IT industry press and analysts, with particular focus on engaging with non-Microsoft influential and communities by extending communications programs into emerging press/influential and social communications arenas.--->Key wins include: Gartner Integrated Software Quality Suites (Visionary); Gartner ALM MarketScope (Promising); voke Market Mover Array on Test Platforms (Tranformational); Windows Phone 7 launch; Silverlight 5 beta; WebMatrix beta and launch; and, LightSwitch beta. -
Public Relations And Analyst Relations Senior Manager, Windows Azure PlatformMicrosoft Aug 2008 - Feb 2010Redmond, Washington, UsAnalyst Relations and Public Relations for Windows Azure Platform, Windows Azure, Windows Azure Platform AppFabric. Windows Azure introduction, Windows Azure launch, as both free and paid service.--->Owned cross-company analyst relations strategy for disclosure of Microsoft’s Azure Services Platform (now Windows Azure Platform) at PDC08, which spanned three P&Ls and dozens of businesses, and resulted in 23 positive analyst reports and over 60 positive analyst quotes in press coverage. First Microsoft AR professional to finish ahead of Oracle in a Gartner Magic Quadrant. Concurrently managed, and improved Microsoft’s placement in, over 50 Gartner MQs and Forrester Waves during the eight-plus years of my career focused on Microsoft.--->Key wins include: Successfully introducing Windows Azure Platform to industry analysts; Successfully launched Windows Azure Platform (i.e commercial availability in Feb. 2010); and, Owned creating, articulating and driving cross-group alignment on cloud computing narrative for the Server and Tools. -
Analyst Relations Manager & Sr. Mgr, Application Platform Marketing And Connected Systems DivisionMicrosoft Jan 2007 - Aug 2008Redmond, Washington, Us2007 - 2008: Analyst Relations for Connected Systems Division, including Microsoft's Application Platform (Windows Server, SQL Server, BizTalk Server, .NET Framework, etc.).--->Owned key relationships, drove analyst relations strategy and execution for cross-Microsoft efforts within Application Platform ($2.1+ billion annual sales), including both established and emerging markets. Owned IT analyst outreach for numerous product/technology offerings from MSFT’s Connected Systems Division ($100M+ sales). Launched products / initiatiaves: BizTalk Server 2006 R2, BizTalk RFID, Real-World SOA Campaign and Business Process Alliance.--->Key wins include: -Promoted-Gartner Application Infrastructure MQ (Leader)-Gartner Application Infrastructure for Composite Application MQ (Challenger)-Gartner Application Infrastructure for Service-Oriented Business Applications MQ (Challenger)-Gartner Application Infrastructure for Back-End Application Integration MQ (Leader)-Magic Quadrant for Application Infrastructure for Systematic Application Integration Projects (Oct. 2010)-Forrester Application Server Platform / SOA Platform Wave (Leader)-Gartner SOA Governance Magic Quadrant (Challenger)-Gartner Enterprise Application Server Magic Quadrant (Leader, Sept. 2009)-Gartner B2B Gateway Providers Magic Quadrant (Leader)-Magic Quadrant for Business Process Management Suites (Oct. 2010, Dec. 2007)-Key member of independently top-rated (by analysts) AR program within Microsoft-Implemented “Aces” best practice.-Magic Quadrant for Shared SOA Interoperability Infrastructure Projects (Oct. 2010)-Magic Quadrant for Application Infrastructure for Back-End Application Integration Projects (Dec. 2008)-Magic Quadrant for Application Infrastructure for SOA Composite Application Projects (Dec. 2008)-Magic Quadrant for Enterprise Application Servers, 2Q08 (April 2008)-Magic Quadrant for Application Infrastructure for Back-End Application Integration Projects, 2Q07 (June 2007) -
Senior Account ExecutiveWaggener Edstrom Worldwide Jun 2003 - Dec 2006Bellevue, Washington, Us2005 - 2006, Sr. Account Executive, MS App Plat Analyst Relations Team Lead--->“Promoted” to own all analyst relations-related elements of the MSFT Application Platform team, which included the BizTalk Server (Connected Systems Division), SQL Server and Developer Division. Hired/Managed three person team to execute day-to-day responsibilities across the account.2004 - 2005, Sr. Account Executive, MS BizTalk Server Analyst Relations Lead--->Key wins include: Promotion, BizTalk Server team achieved highest analyst satisfaction rates in FY06 MS STB survey; Moved Microsoft from “Nitche” to “Leader” in Gartner’s 2006 B2B Gateway Providers MQ; Launched BizTalk Server 2006; and, Delivered four successful consulting sessions (in four weeks) regarding Microsoft’s BizTalk Server roadmap.2003 - 2004, Account Executive, MS Platform Strategy Group Analyst Relations Team--->Earned consecutive “outstanding” ratings for client delight as part of Waggener Edstrom’s annual employee review process. Owned day-to-day management of PSG’s platform advocacy, Web services and partner program AR efforts across team. Specific technologies of ownership included Windows Communication Foundation, CardSpace, .NET Framework, Web Services, XML, RFID, and other key Microsoft technologies.2003, Account Executive, MS Windows Client Analyst Relations Team --->Lead day-to-day management of WinClient’s AR efforts, which included support of the Windows desktop operating system (Windows XP and Windows Vista), Internet Explorer, virtualization technology, and other key desktop components. -
Account ExecutiveParker Lepla Jul 1999 - Mar 2002Seattle, Wa, Us
Steven Armstrong Skills
Steven Armstrong Education Details
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Washington State UniversityPublic Relations
Frequently Asked Questions about Steven Armstrong
What company does Steven Armstrong work for?
Steven Armstrong works for Crowdstrike
What is Steven Armstrong's role at the current company?
Steven Armstrong's current role is Head of Analyst Relations.
What is Steven Armstrong's email address?
Steven Armstrong's email address is st****@****rom.com
What is Steven Armstrong's direct phone number?
Steven Armstrong's direct phone number is (206) 266*****
What schools did Steven Armstrong attend?
Steven Armstrong attended Washington State University.
What skills is Steven Armstrong known for?
Steven Armstrong has skills like Cloud Computing, Analyst Relations, Public Relations, Strategy, Enterprise Software, Product Marketing, Media Relations, Marketing, Management, Strategic Partnerships, Messaging, Corporate Communications.
Who are Steven Armstrong's colleagues?
Steven Armstrong's colleagues are Shyamsundar Srinivasan, Mark Pickett, James Chung, Allison Gong, Sagar Loke, Yan P., Gayatri Kadam.
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