Steven Armstrong Email & Phone Number

Austin, Tx, Us

Seattle, Wa, Us

Seattle, Wa, Us

Established Analyst Relations (AR) discipline at Amazon. Currently the global lead for the AR practice across all of Amazon, including AWS (the fastest enterprise IT vendor to reach a $10 billion run-rate). Responsible for leading a large, rapidly growing and exceptionally skilled global AR team focused on better understanding customer requirements while simultaneously ensuring accurate representation of Amazon technology in IT advisory firm research.Market Evaluations (small sample)-Amazon Web Services: In-Depth Assessment (Aug 2014, Aug 2015)-Magic Quadrant for Public Cloud Storage Services (July 2014, June 2015)-Magic Quadrant for Cloud Infrastructure as a Service (May 2014, May 2015)Specialties: Particularly strong in high-tech industry communications (PR/AR). Capable of quickly understanding and simplifying technology. Extensive experience working on enterprise technologies, such as cloud computing, virtualization, sustainability, operating systems, middleware, developer tools, open source, databases, data warehouses, security, identity, programming languages, BI, VDI and frameworks. Flexible professional with a positive attitude and unique experiences in things that you didn't realize existed - such as fashion industry AR, grocery store AR.

Seattle, Wa, Us

Create and lead global AR at Amazon. Own the corporate strategy for engaging with IT analysts to inform business initiatives and market awareness, manage the global AR team, advise senior leadership and implement day-to-day program tactics. Ensure accuracy about AWS in hundreds of research reports, including major market evaluations and company-focused research. Drive key education initiatives such as custom research projects, and invent outreach programs. Examples below.Market Evaluations-Gartner MQ for Data Warehouse Database Management Systems (March 2014)-Forrester Enterprise Data Warehouse Wave, Q4 2013 (Dec. 2013)-Gartner: MQ for Cloud Infrastructure as a Service (Aug. 2013, Oct. 2012)-Forrester Enterprise Public Cloud Platforms Wave, Q2 2013 (Aug. 2013)-Forrester Enterprise Cloud Databases Wave, Q4 2012 (Jan. 2013)-Gartner MQ for Public Cloud Infrastructure as a Service (Dec. 2011)Company-Focused Research-Gartner: What Managers Need to Know About Amazon Web Services-Gartner: Amazon Web Services (AWS): In-Depth Assessment-Gartner: Amazon Will Play a Key Enabling Role in the Nexus of Forces-Gartner: Amazon Web Services 2011: Is It Enterprise Ready?-Forrester: Why Amazon Matters Now More Than EverCustom Research Projects-IDC: The Business Value of AWS Accelerates Over Time-Frost & Sullivan: Comparing CDN Performance: Amazon CloudFront’s Last Mile Testing Results-ESG: Enabling Cost-Efficient Disaster Recovery Leveraging Cloud InfrastructureAWS Analyst Summits-AWS Analyst Summit, London (April 2013 & 2014), Australia (April 2013 & 2014), Las Vegas (Nov. 2012, Nov. 2013)

Redmond, Washington, Us

Analyst Relations for Microsoft Developer Platform and Tools, including Visual Studio, LightSwitch, and all Microsoft developer tools, languages and frameworks. Analyst Relations and Public Relations for Microsoft Web Platform, WebMatrix, Web Platform Installer, ASP.NET. Align cross-Microsoft outreach regarding developer offerings to industry IT analysts.--->Two time winner of Microsoft’s Gold Star Award, which provides Microsoft managers with an opportunity to reward high-performing individuals at times during the fiscal year other than normal compensation events such as promotions or Annual Review.--->Earned “20 percent / Exceeded” (highest possible employee rating) in two consecutive employee reviews, and in two of three eligible employee review cycels.--->Responsible for driving narrative and outreach alignment to worldwide IT industry analyst community across all Microsoft business groups, including Windows & Windows Live Division, Server and Tools, Online Services Division, Microsoft Business Division, Entertainment and Devices Division. Executed day-to-day AR responsibilities for Microsoft Platform and Tools Group, which includes all of Microsoft’s developer tools (i.e. Visual Studio), platforms (i.e. Silverlight), frameworks (i.e. .NET Framework) and languages (i.e. C#).--->Accountable for articulating Microsoft’s Web Platform to IT industry press and analysts, with particular focus on engaging with non-Microsoft influential and communities by extending communications programs into emerging press/influential and social communications arenas.--->Key wins include: Gartner Integrated Software Quality Suites (Visionary); Gartner ALM MarketScope (Promising); voke Market Mover Array on Test Platforms (Tranformational); Windows Phone 7 launch; Silverlight 5 beta; WebMatrix beta and launch; and, LightSwitch beta.

Redmond, Washington, Us

Analyst Relations and Public Relations for Windows Azure Platform, Windows Azure, Windows Azure Platform AppFabric. Windows Azure introduction, Windows Azure launch, as both free and paid service.--->Owned cross-company analyst relations strategy for disclosure of Microsoft’s Azure Services Platform (now Windows Azure Platform) at PDC08, which spanned three P&Ls and dozens of businesses, and resulted in 23 positive analyst reports and over 60 positive analyst quotes in press coverage. First Microsoft AR professional to finish ahead of Oracle in a Gartner Magic Quadrant. Concurrently managed, and improved Microsoft’s placement in, over 50 Gartner MQs and Forrester Waves during the eight-plus years of my career focused on Microsoft.--->Key wins include: Successfully introducing Windows Azure Platform to industry analysts; Successfully launched Windows Azure Platform (i.e commercial availability in Feb. 2010); and, Owned creating, articulating and driving cross-group alignment on cloud computing narrative for the Server and Tools.

Redmond, Washington, Us

2007 - 2008: Analyst Relations for Connected Systems Division, including Microsoft's Application Platform (Windows Server, SQL Server, BizTalk Server, .NET Framework, etc.).--->Owned key relationships, drove analyst relations strategy and execution for cross-Microsoft efforts within Application Platform ($2.1+ billion annual sales), including both established and emerging markets. Owned IT analyst outreach for numerous product/technology offerings from MSFT’s Connected Systems Division ($100M+ sales). Launched products / initiatiaves: BizTalk Server 2006 R2, BizTalk RFID, Real-World SOA Campaign and Business Process Alliance.--->Key wins include: -Promoted-Gartner Application Infrastructure MQ (Leader)-Gartner Application Infrastructure for Composite Application MQ (Challenger)-Gartner Application Infrastructure for Service-Oriented Business Applications MQ (Challenger)-Gartner Application Infrastructure for Back-End Application Integration MQ (Leader)-Magic Quadrant for Application Infrastructure for Systematic Application Integration Projects (Oct. 2010)-Forrester Application Server Platform / SOA Platform Wave (Leader)-Gartner SOA Governance Magic Quadrant (Challenger)-Gartner Enterprise Application Server Magic Quadrant (Leader, Sept. 2009)-Gartner B2B Gateway Providers Magic Quadrant (Leader)-Magic Quadrant for Business Process Management Suites (Oct. 2010, Dec. 2007)-Key member of independently top-rated (by analysts) AR program within Microsoft-Implemented “Aces” best practice.-Magic Quadrant for Shared SOA Interoperability Infrastructure Projects (Oct. 2010)-Magic Quadrant for Application Infrastructure for Back-End Application Integration Projects (Dec. 2008)-Magic Quadrant for Application Infrastructure for SOA Composite Application Projects (Dec. 2008)-Magic Quadrant for Enterprise Application Servers, 2Q08 (April 2008)-Magic Quadrant for Application Infrastructure for Back-End Application Integration Projects, 2Q07 (June 2007)

Bellevue, Washington, Us

2005 - 2006, Sr. Account Executive, MS App Plat Analyst Relations Team Lead--->“Promoted” to own all analyst relations-related elements of the MSFT Application Platform team, which included the BizTalk Server (Connected Systems Division), SQL Server and Developer Division. Hired/Managed three person team to execute day-to-day responsibilities across the account.2004 - 2005, Sr. Account Executive, MS BizTalk Server Analyst Relations Lead--->Key wins include: Promotion, BizTalk Server team achieved highest analyst satisfaction rates in FY06 MS STB survey; Moved Microsoft from “Nitche” to “Leader” in Gartner’s 2006 B2B Gateway Providers MQ; Launched BizTalk Server 2006; and, Delivered four successful consulting sessions (in four weeks) regarding Microsoft’s BizTalk Server roadmap.2003 - 2004, Account Executive, MS Platform Strategy Group Analyst Relations Team--->Earned consecutive “outstanding” ratings for client delight as part of Waggener Edstrom’s annual employee review process. Owned day-to-day management of PSG’s platform advocacy, Web services and partner program AR efforts across team. Specific technologies of ownership included Windows Communication Foundation, CardSpace, .NET Framework, Web Services, XML, RFID, and other key Microsoft technologies.2003, Account Executive, MS Windows Client Analyst Relations Team --->Lead day-to-day management of WinClient’s AR efforts, which included support of the Windows desktop operating system (Windows XP and Windows Vista), Internet Explorer, virtualization technology, and other key desktop components.

Seattle, Wa, Us