• Responsible for tripling event attendance consistently.• Increased digital impressions from 5000 to 70,000+ within the first two months of joining, organically.• Develops strategic campaigns to drive engagement and action.• Observes organization’s events and activities for the purpose of continually improving promotional efforts and attendance rates.• Develops and implements comprehensive external communications strategies to manage brand reputation.• Fosters relationships with media outlets, develops media strategies, and manages media responses.• Creates compelling content for press releases, maintaining brand consistency.• Develops visual materials aligned with brand guidelines for both print and digital media.• Creates impactful speeches, incorporates storytelling techniques, and refines speeches based on feedback.

• Ensures a strong visual identity across all platforms• Increased social platform impressions from 300 - 6,000,000+ in less than 3 months using comprehensive psychology, copywriting, and algorithm knowledge • Oversees digital and print assets• Fosters meaningful connections with the independent business community across Canada

• Responsible for 22,000,000+ impressions across platforms within the first 4 months of direction• Effectively directs + executes photoshoots• Maintains a strong, cohesive social media identity• Designs exceptional graphics and social media posts• Designs videos for Instagram Reels and Tiktok• Unwaveringly leads a team of 5 and keeps them inspired

• Designs marketing materials and graphics• Handles client concerns swiftly and gracefully• Connects with clients and handles all communications with them • Maintains data confidentiality• Writes SEO optimized articles