Swaroop Reddy Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Managed Social media handles of the Organization and created innovative blog posts to achieve more traction and reader satisfaction | Increased the follower base by 60% for LinkedIn• Led the re-branding of an in-house subsidiary ranging from Information Architecture, Website Enhancement, Relaunch of Social Media Channels, New product brochures and Corporate standing in the industry. • Formulated digital strategies on Keyword optimization, On-page SEO, Off-page SEO, Technical SEO and Local SEO | Lead to a 50% growth in new user acquisition and 20-page lead in SERP position tracking• Established the usage of SEMrush for advanced SEO activities and generated weekly/monthly website analytics reports using SEMrush & Google's Digital Marketing tools on a timely basis• Executed paid campaigns on LinkedIn Ads, Facebook Ads and Google Ads for In-house and External clients• Ran paid ads for an Inhouse campaign with an overall budget of $3000 in LinkedIn and Instagram for Conversion & Awareness objectives respectively. Achieved an ROAS of 350% with a 45% increase in projected sales for a period of 2 months• Implemented A/B testing and other conversion rate optimization tactics to improve campaign performance and ROI• Created scheduled targeted email marketing programs using tools such as MailChimp | Generated a new subscriber base of around 5k for the monthly newsletter through multiple economic & socio-political report-based campaigns• Conducted quarterly research and analysis of market trends, competitors and customer behavior to make informed marketing decisions and strategies • Collaborated with cross-functional teams such as designers, developers, and content creators to develop effective marketing collateral and assetsInternship

Noida, Uttar Pradesh, India

• Introduced scheduled targeted email marketing programs.• Tracked, analyzed, and reported data on digital marketing campaign performance.• Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones.• Lead and implemented Content Marketing Strategy for social

Pgdm, Marketing And Analytics

Bachelor Of Business Administration (B.B.A.), 8.8

Intermediate

Secondary Education