Embarking on the journey of launching a direct-to-consumer hemp brand in today's competitive market has been an exceptionally fulfilling challenge. At Melee Dose, our mission is to positively impact the lives of those with limited access to quality products in their state.Melee Dose is the brainchild of my business partner and I, who have worked together in the cannabis industry for over 3 years together and share a common passion of wanting to provide quality medicine to consumers. Leveraging my network and industry experience, we bootstrapped and propelled Melee Dose into a significant player.Our emphasis on brand design, from distinctive packaging to signature diamond-shaped edibles, set us apart. Recognizing the power of content marketing, influencer outreach, and social media, we intentionally crafted products that customers would want to showcase online due to their unique appeal.In just over a year, we garnered over 10,000 loyal customers and expanded our product lineup with over 15 new SKUs. 💎 meleedose.com / twitter.com/meleedose / instagram.com/meleedose/

In 2020, I joined the MOONWLKR team with a mission to contribute to the CBD and hemp industry's growth and make a significant impact.Building on my experience tackling marketing challenges in a disruptive industry during my tenure at Hemper, I successfully applied my skill set in digital marketing, with a primary focus on social media, community building, and influencer marketing, elevating MOONWLKR to new heights.As the Digital Marketing Manager, I showcased my versatile skills and developed new ones. Crafting the entire social media strategy from the ground up, I created content calendars, managed multiple accounts, and honed my copywriting skills for both social media and blog articles. Leveraging platforms like Instagram and Twitter, I not only gained new followers but also transformed them into loyal customers. The comprehensive content strategy included a mix of user-generated content, educational material, photoshoots, and 3D renders to captivate our audience. I spearheaded an impactful influencer marketing strategy, collaborating with industry influencers and micro-influencers on YouTube and Instagram, athletes, and artists to drive sales and enhance brand awareness. Our pioneering approach made a significant impact, positioning MOONWLKR as one of the first hemp brands to innovate and promote products through social media.My day-to-day responsibilities encompassed recruiting and onboarding micro and macro influencers, executing influencer campaigns, managing content, handling press inquiries, overseeing social media, contributing to product development, and implementing innovative digital marketing techniques to acquire new customers.👨‍🚀 moonwlkr.com

Keen on expanding my knowledge of lifestyle consumer brands, I joined the team at Courant to contribute to their business development initiatives. Courant specializes in crafting wireless chargers with a touch of luxury, featuring aesthetically pleasing designs from premium materials like Belgian linen and Italian leather, making them an ideal complement to any home.At Courant, I demonstrated my expertise in prospecting and business development, successfully closing deals with independent retailers and initiating partnerships with major hotels to integrate wireless charging solutions into suites and guest rooms. Leveraging my network, I diversified revenue streams by securing deals with major sports organizations and stadiums, including the Portland Trail Blazers and Madison Square Garden. As a passionate basketball fan, it was thrilling to see Courant chargers featured in VIP suites nationwide.In my day-to-day, I engaged in prospecting for new business, including hotels, independent retailers, and luxury shops, managed the custom business channel for multiple Fortune 500 and large tech companies, and collaborated with co-founders and the sales director to contribute to the growth of major retailers in the domestic and international wholesale channels.⚡️ staycourant.com

Specializing in unique monthly boxes featuring themed glass pieces and cannabis accessories, Hemper operates similarly to subscription services like Dollar Shave Club or Birchbox.Leveraging my prior experience in sales and prospecting, I played a pivotal role in launching Hemper's B2B wholesale operations and contributing to customer service for the ecommerce side. Within a month, my versatility led me to a dynamic marketing and business development role. Here, I managed various marketing initiatives, including social media and influencer partnerships.Embracing the diverse responsibilities that came my way, I delved into the world of lifestyle brands at Hemper. Wearing multiple hats, I gained invaluable insights into digital marketing and relationship building. Witnessing the direct impact of my efforts fueled my motivation, and I discovered a newfound passion for leveraging creativity to drive online revenue.My day-to-day tasks included recruiting and managing micro and macro influencers, creating content calendars for Instagram and Facebook, overseeing platform DMs, content ideation and management, coordinating local LA events for brand awareness, product seeding to music artists and celebrities, forging brand collaborations with like-minded fashion and cannabis brands, and handling public relations duties such as interviews and press management.🌱 hemper.com

• Top performer for five months in the SDR role averaging 130% to goal• Met and exceeded daily activity expectation of 120 calls and 30 emails per day• Meetings booked with merchants generated an average of $400K annual revenue

• Booked software demonstrations with qualified merchants for Account Executives to close• Conducted an extensive needs analysis and presented information about ShopKeep to create, maintain, and nurture a pipeline of over 70+ leads at any given time• Top performer for all of Q3 2017 achieving a lead to opportunity conversion rate of 37%

•Developed a Series B Investor Presentation for one of YouWeb’s startup companies GotIt!, which included the Vision Statement, Market Opportunity, Technology Platform, Revenue Model, Marketing and Growth Strategy and Financial Metrics.• Researched and generated 100+ prospective Venture Capital firms to identify target firms for investment in GotIt! by analyzing and collecting key information about the VC’s such as Fund size, Funds raised and Investments undertaken.• Narrowed the target investor list based on key criteria as well as company objectives and reached out to potential investors with a concise summary of key metrics.• Investigated potential areas for GotIt! to develop its service into new areas resulting in an expanded platform offering.

• Collaborated to create the New Product Development process, which focused on five stages and gates, namely, Ideation, Scoping, Business Case, Product Development, First Customer Deployment, and Product Launch.• Researched and identified major telecom industry trends (Internet of Things, Mobile Money, Big Data) and performed analysis on market size, growth rates, competition, and regulation.• Evaluated telecom venture capital investment trends and determined the sectors that were revenue and growth impacting to identify key focus areas for the company.• Authored the company wide newsletter sent to all employees weekly, which included topics such as Telecom M&A, Competition, Mobile Money, Internet of Things, Numbering, and Regulation.

• Designed and implemented a Brand Ambassador Program, which included a business model, marketing campaign, and market pricing for one of YouWeb’s startup companies, GotIt!, to help expand their business to reputable universities.• Maintained a sales pipeline with over 50 prospective leads all through cold calling/emailing and interviewed and recruited 40 of the most qualified candidates.• Managed email marketing, social media assets (Facebook, Twitter) and created a web page via WordPress, all to attract and retain the Brand Ambassadors.• Conducted data analysis of question volumes, quality of answers, geographic coverage, and timing of sessions, which resulted in the refinement of the Brand Ambassador Program.

• Conducted Mobile Point of Sale (PoS) competitive analysis of the payment solutions market, which included market pricing, mobile product offerings, and go-to-market plans.• Interacted with prospective clients in New York and conducted market research to evaluate if they required a new PoS system.• Created a presentation showcasing the competitors (Square, Leaf, Revel, etc.) for a new VeriFone mobile PoS product•Researched major U.S city profiles that included details about its economy, demographics, and major sports teams which formed an input into the development of marketing strategy.