Launched and manage Advanced Marketing Services, a marketing co-op program for 19,000 independent pizzerias, inclusive of digital marketing, direct mail, in-store collateral, and other consumer acquisition tactics

• Led all marketing initiatives, created and managed annual budget, launched national and local marketing strategies across all platforms, and led in-house team and external partners• Accountable for leading, developing, and implementing go-to-market strategies for co-branding efforts with Grubhub, UberEats, and other food delivery platforms to enable joint market penetration• Created and oversaw internal cultural committee with HR team• Managed the development and implementation of key company-wide initiatives, such as the new app, e-commerce site, and Health Tribes, a virtual restaurant

• Implemented company rebrand inclusive of new logo, menu, store design, positioning, and messaging• Restructured the internal marketing team; evolved the legacy marketing team to be more customer centric, process driven, and structured for scalability• Led all marketing and PR efforts for brand launch for 35 new stores in four new markets, including Chicago, Philadelphia, North Carolina, and Florida• Established new social media strategy and influencer programs, with monthly potential reach over 1M• Created, tested, and launched new products and product lines as part of the R+D team

• Supervise the planning and execution of B2B marketing materials across various channels and customer segments including print and online catalogs, print ads, email marketing, direct mail, interactive ads, and social media for this industry leader with over $35M in annual sales• Oversee project forecasting, including budget management, staffing, and workload.• Establish pricing policies and pricing plans for over 10,000 products across 200+ product classes.• Motivate and support the 5-person Marketing Dept. with routine training and development opportunities. • Responsible for internal marketing, including showroom redesign, in-office signage, and company outings.• Oversee marketing plans to increase web sales, web traffic, and interactive ad responses through SEO, landing page development and customer behavior analysis. • Publish industry-related feature stories in Party & Paper Magazine• Supervise Amazon direct-to-consumer program, including item selection, inventory, promotions, and reporting, generating $100,000 in sales in 2013 and 2014.• Collaborate with IT, Customer Service, and Warehouse teams to enact process improvements.Key Achievements:• Restructured the department by: 1) developing procedures, guidelines, and project processes to standardize workflow; 2) instituting project management guidelines with Microsoft Project and Asana; 3) transitioning the dept. to paperless proofing; 4) establishing employee and department-wide goals; 5) creating routine sales analyses and templates for all marketing and company-wide KPIs.• Increased web orders and annual web revenue by 50% between 2010 and 2013.• Reduced printing costs by 24% since 2012 via 'go-green' campaigns and targeted mailing criteria.• Created and marketed the first gay marriage balloons.• Developed customer retention programs, including a prospects initiative that generated $100k in 2013

• Led production of all marketing communications to customers via email marketing, direct mail, print and web advertisements including project management, task delegation, and content development.• Established new project outlines and processes to ensure all seasonal catalogs were first-to-market.• Performed email marketing analysis, presented results, and determined quarterly and annual goals.• Created yearly advertising schedules, negotiated ad buys, and managed in-house and freelance designers.Key Achievements: • Spearheaded new advertising partnerships, including Florists' Transworld Delivery (FTD) • Assisted in the re-launch and optimization of company website that resulted in a 22% increase in site traffic.• Revamped company’s email marketing program, resulting in a 25% increase in open and click-through rates.

• Coordinated the development of four printed catalogs each year, print advertisements, and direct mail.• Created quarterly competitive analyses.• Researched and identified trends in design and popular culture to tailor product offers.