Product Led Growth

UNext Learning is a next-gen learning organization(Part of Manipal Group) that provides end-to-end learning and assessment solutions focused on the higher education ecosystem.• Developed industry-first Learning Management System(LMS) in agile, led engineering team, UI/UX designers to generate INR 50 Cr+ in topline for FY 23-24• Conducted Focused Group Discussions, Follow Me Home sessions with learners & faculties to gather user feedbacks for iterative improvements• Improved Learner engagement time by 25% by devising 50+ functional flows across core modules i.e. content management, live sessions, quizzes, assessments, discussion forums, gamification• Orchestrated Student Lifecycle Management(SLCM) system development by collecting feedbacks, prioritizing requirements to minimize OPEX costs(INR 20 lac+)• Conceptualized and implemented Analytics module i.e. Customized Dashboards, Automated Reports, Learner Insights to improve learner retention(Month-1, Month-6)• Addressed key bottlenecks in app navigation, crashes, UI and developed unique features i.e. video streaming, Industry-first pending task widget to increase app MAU by 44% within 6 months. Also ensured global compliance with security measures• Planned GTM for product launch (Alpha,Beta & GA) by conducting value stream mapping sessions with cross-functional teams for smooth transition across org• Implemented AI modules on top of Llama 2.0 model: QuizMe for auto-generated questions assessing learner knowledge, SummarizeMe for quick content recap through concise bullet pointsExperienced the 0-1 & 1-100 journey for a complex B2B2C SaaS product. Understood how legacy education companies are leveraging tech for new business models, enhanced learning for making an impact.

Nua is a new-age femtech brand that is transforming the women's wellness space in India.• Revamped the old login and checkout feature based on business strategy, UX and customer’s voice and by benchmarking competitors’ offerings, features, site flow, payment methods for identifying gaps (Writing PRDs, and performing UAT)• Redefined the events and attributes of products, category, and cart page for identification of tracking metrics.• Scoped out the entire Cart function by understanding use cases, error handling and feasibility of subscription offerings, solving for product bundling for improvements on vision, roadmap, and forward strategy (Designed low fidelity wireframes for proposed new features and changes in UI/UX)• Designed the testing sheet record dashboard for the tech team to operate and handle the sprint backlog items.• Analyzed data to understand user behavior and formulate new offerings, features for tech, category, and product teams (Sales data, order data, commissions, and payments to calculate impact)• Worked on the marketing campaigns drawn on coupon codes to find insights on acceptance rate and criteria specific to both products and category• Developed new accordion templates for Category & Product pages for cross functional teams to regularly update on each version change.• Participated in weekly scrum events and prioritized critical tasks as per sprint requirements.Perhaps my best experience while doing internship. I was given good problem statements, freedom to express my thoughts & views, was made a part of business decision making. Will be forever indebted to Nua for giving me the confidence to build innovative solutions from scratch and march on to continue my PM career.

- Started new initiatives for expanding communication channels with esteemed alumnus- Introduced the podcast series "Alumni Aloud" for better engagement of students with alumnus- Trained the team to set up initial processes (outreach, content, production, edits) for episodes delivery.

• Ideated the first ever Strategy Fest "Prudentia" from scratch. • Planned out the strategic implementations (reach outs, marketing, branding, execution) for the team.• Streamlined the processes of work to reduce blockers and increasing the efficiency of the team.• Guided and trained the team for external collaborations for flagship events.

• Conceptualized the webinar series “PRAGYAN” to instill the culture of Strategy & Consulting• Collaborated with ed-tech ventures to guide students aspiring to get into consulting through webinars.• Headed the sponsorship team and was a part of the collaboration team for Strategy Conclave 2021• Finalized corporate speakers and onboarded gifting partners • Handled end to end event execution virtually.

Plootus is a NYC-based Fintech startup that offers an easy to use & integrated financial planning product for retirement i.e. 401(k)• Developed the segmentation and targeting plan for prospect identification and lead generation• Planned the reach out strategy for B2B leads and worked on execution methods• Collaborated with various depts to sync other marketing efforts by understanding product offeringsWorked with the CEO to devise outreach strategy for B2B segment. Understood the retirement market in US and primary indicators for driving it.

Tally Solutions is a technology & innovation company, delivering business software for Small and Medium Businesses (SMBs) for over 3 decades.• Performed qualitative research by interaction with partners for formulating the 4P’s of competitors• Analyzed the GTM strategy & market sizing methodology in context to the ERP market• Provided recommendations based on insights drawn for new software product line of TallyExcellent learning of how company and product evolves through various cycles. Had detailed conservations with vendor partners to understand ERP offerings.

NavKiran is an Ed-tech venture that provides personalized mentoring and experiential learning solutions to meet your career goals.• Ensured planning, creation, delivery and maintenance of content for Navkiran's Instagram Handle.• Implemented content strategies and increased target audience by 39% within 4 months.• Managed end to end execution of content writing, collecting materials and validation check.• Individually contributed 11 articles for content development.Realized that content creation is the next big thing and why not indulge in doing some creative creation. Understood how channel building works in Instagram organically.

Advids is an online studio that enables you to easily produce videos remotely & on-demand. Key capabilities lies in 2D & 3D animated videos. It’s powered by an ever-growing global network of professional writers, directors & artists. • Achieved 47% topline growth in new markets through data informed strategies.• Deployed attribution models for campaign analysis to optimize conversions & CAC• Improved retention over 8% by refining the sales offerings & post sales strategy.• Designed Customer success playbook and SOPs to boost CLV by 11%Switched to core product role as working across multiple domains excited excited me. Moved out early to pursue my MBA.

Accenture falls under Fortune Global 500 and is market leader in several digital business transformation capabilities. Key capabilities in information technology services and consulting. • Analyzed requirements, feasibility of user stories, feature impact during the test planning & strategy.• Documented architecture diagrams, workflows, test artifacts to facilitate knowledge among cross functional teams.• Monitored automation tool performance, identified bottlenecks, and conducted incident analysis for enhanced system reliability.• Developed automation scripts for 50+ test cases to trim manual efforts by 35%Acted as an off shore POC for India team to handle the automation transformation for a global insurer. I was amazed by the open work culture and how it functions differently from other IT services company.

ZDream Ventures was a VC firm based both in China & India. The mission was to bridge China-India TMT Industry by make investments in early stage companies in India. • Performed in-depth industry research for various VC's using structured analytical approach. • Studied the IPO raising, market index in China, US, and India for internet companies and led the research on penetration for gaming apps in Tier I, II Indian cities. I was fortunate to see acquisitions, investments and exits during my internship right after college.

Teeshood is a merchandise startup dealing with the production of T-shirts, Hoodies, Mugs, Caps and other categories having target market age of 18-22 in mind. This was the time when Bewakoof, Souled Store were starting off. • Responsible to generate leads in my territory and convert them for the company. • Looked after offline brand building activities in the city and worked as a single point between customers and company.

A media based platform dealing with short videos news which later pivoted into SaaS. • Enrolled in Sales pilot program where key objective was to acquire customers for their app. • Also, framed marketing techniques on how to target the proper customer segment through mass event sponsoring and avoiding per referral cash burn.