Swathi B Email and Phone Number
Swathi B personal email
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E commerce Specialist - 11+ yrs experience in Category & Brand Management , Sales Planning , Buying , Sales-ops , P&L management , Vendor relation ship management , Customer acquisition , Consumer shopping experience , MarketingBrand Launches :Launched 100+ brands across Watches, Women & Men Bags , Jewellery & Personal Care categories & 20+ Global premium brands whose revenue contributes to 25% of category (Seiko, Guess, coach, Daniel wellington.. etc)Led & successfully launched brands in Omnichannel (B2C)Marketing & promotions :Monetized 80% revenue contributing brands to ensure sustainable growth for the categoryExecuted multiple 360 launch and sustenance campaigns in collaboration with brand partnersProjects :Conceptualized and pioneered Watches Exchange Program & After sales Service at MyntraReducing cancellations & returns% for the category - Impact : C& R reduced by 50%Automated process of Buying , replenishment , stock management , Pricing - Impact- sales grown by 25-50%Business results :Increased contribution of watches to Myntra by 3xMade watches the most profitable category in Myntra with a running GP of 12.7%Increased market share of Myntra to online watches market by 2xIncrease Revenue contr% of Watches JIT brands from 25% to 45% in span of 8 months
Myntra
View- Website:
- myntra.com
- Employees:
- 5432
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Deputy DirectorMyntra Oct 2023 - PresentBengaluru, Karnataka, India
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Senior Category ManagerMyntra Jabong May 2012 - Mar 2024India• Managing the fastest growing category Watches. Accountable for sales, profit, Buying & assortment planning, inventory, P&L. Decision rights over pricing, marketing, customer experience. • Exceeding the sales goal by 40% and profit goal by 30%. Y-O-Y growth of >40%. Achieving this and managing strategic partnerships with industry leading brands and expanding private & licensed business.• Management of cross-functional team projects to increase acquisitions to the category/brand, reducing returns, Brand launches to penetrate more into Tier3 & Tier4 cities.• Monetized 80% revenue contributing brands to ensure sustainable growth for each brand Conceptualized and launched multiple legacy properties on Myntra – Timekeeper Fest, Premium Watch fest to build salience and recall for these categories on Myntra. Executed multiple 360 launch and sustenance campaigns in collaboration with brand partners.• Launched 30+ premium watches brands. Online exclusive launch of Swatch, Tissot, Balmain, Coach, Daniel wellington & more which resulting 26% ASP growth and 6% margin growth.
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Procurement ExecutiveFlipkart India Feb 2011 - Apr 2012India• Managed 5 categories for the day-to-day order fulfillment.• Responsible for order placement, Material replenishment and Supplier Performance• Monitor delivery times to ensure customer orders are shipped within TAT.• Coordinating with various teams for smooth function of critical processes.• Resolving claims/issues of vendor/suppliers on materials dispatched/received.• Sharing Weekly reports on the fulfilment of purchase orders and supplier performance• Training new joiners on the process followed for the categories.
Swathi B Education Details
Frequently Asked Questions about Swathi B
What company does Swathi B work for?
Swathi B works for Myntra
What is Swathi B's role at the current company?
Swathi B's current role is Deputy Director (Beauty & Personal Care).
What is Swathi B's email address?
Swathi B's email address is bs****@****ail.com
What schools did Swathi B attend?
Swathi B attended Ballari Institute Of Technology & Management, Bellary.
Who are Swathi B's colleagues?
Swathi B's colleagues are Vivek Kumar, Miguel Montes, Pritam Nimbalkar, Darshan Kc, Sreedhar Nandigama, Tushar Garg, Maran Maran.
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SWATHI B R
15K+ Linkedin Family ! Recruitment Specialist | Content Creator | Business Consultant | Helping Freshers And Job SeekersBengaluru
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