• Strategised and designed new products based on the design trends and competitive landscape• Positioned the products according to price range in different market segments• Translated the inquiries into viable product requirements in terms of production, cost, and timeline • Generated a topline of 6 Cr.+ business in about a year at an average ticket size of 20L• Planned and ensured the regular pipeline and operations for multiple agencies - Production (Factory), Mould work (Carpenter), Laying and Polishing work (floor installation) & Panel installation work• Co-designed the moulds and fixing details for the smooth production and execution of the products • Planned and managed both online and offline outreach campaigns• Hired and trained design and business development associates

- Interacted with 1200+ designers to understand the need for discovery and source platform- Identified and conceptualized the end to end material procurement solution- Created a Discovery and Source online platform to bridge the gap between manufacturers and designers with a listing of over 1500 products from 30+ brands with specifications, photos, and price • Availability to curate and order samples for the projects from the website • Receiving samples within 48 hours of placing the order • Direct channel of communication between brands/manufacturers and designers • Best market price for the procurement of materials upon finalization • Quality check on-site before handover of materials- Conducted material market research for 450+ products in over 50 projects for price and quality comparison along with proposing sustainable alternate materials - Managed the marketing team and guided them through the regular content and conceptualization for social media and email campaigns

• Owned and managed the entire customer experience from end to end• Coordinated between a team of junior designers, design associates, operations team, and project managers• Conceptualized and prepared an initial set of BOQs for the conversion of leads• Single-handedly managed, designed interiors, and retained 8 customers for the entire team during the team downsizing in pandemic• Achieved monthly targets immediately after shifting to a new team with only 4 members• Maintained an average NPS of 9 with the clients• Developed expertise in handling residential interior projects with ticket sizes above 25L

• Worked as a solo employee handling more than 20 architectural and interior residential, hospitality, and commercial projects over a span of 3 years• Conceptualized and executed end to end residential interiors for 6 projects single handedly - Creating initial design concepts and BOQs and translating designs into 3D visualizations - Conducting market research along with curating and proposing materials - Preparing working drawings upon finalization and coordinating with consultants and contractors - Aligning vendors as per the clients' budget and design expectations - Supervising the entire execution