*Initiation and execution of marketing campaigns across ATL and BTL requirements for multiple clientèle*Active involvement in building brand strategy and campaign blue-print which included TVC's, press ads, events and social media campaign*Extensive competition mapping and analysis which were used for building brand strategies *Part of the core team handling the Lexus launch campaign in India - Primary point of contact for multiple agencies involved - Development and execution of marketing collaterals - Involved in the brand strategy and planning *Played an integral part in planning and setting up of Toyota's stall at The Delhi Motor Show, 2016 - In-charge of overall Hostess management which included: ~ Hostess costume proposal and the design and execution of the final costume ensuring the design, fabric, styling and the over-all look was in tandem with the brand ~ Extensive auditioning of over 150 candidates to shortlist profiles meeting our requirement ~ Ensured a seamless movement of 52 Hostesses across the 7-day event, maintaining a smooth rotation to ensure their constant presence at the display areas - Design and execution of the brand communication collaterals which included press ads, hoardings, digital banners and on-site collaterals - Involved in rehearsals of the show-flow and entertainment acts - On-site coordination during the event

Primarily involved in content creation and production of popular shows such as 'Captain Tiao', MTV Jhand Hogi Sabki', etc * Research and brainstorming of concepts and ideas to develop scripts * Auditions for talent casting * Original content development for pilot shows * Assisted in behind the scenes AV's * On location coordination's and assistance during shoots

Belonged to the core team handling line-production for Print and TV Commercials and my scope of work included:* Primary point of contact for Clients and Vendors * Co-ordination between multiple teams to ensure seamless execution and meeting of deadlines * Artist management * Also involved in styling, art, sets and props procurement