Swati S. Email & Phone Number

Mumbai, Maharashtra, India

•In charge of setting up google pay-per-click campaign; Search, Display, andDiscovery campaigns•Extensive keyword research (longtail,narrow, broad, negative, competitors andrelevant, etc) to assist the pay-per-clickcampaign setup and landing pageoptimization.•Regularly analyzed the performances ofactive campaigns and optimized them forbetter results.•Reported performance of campaign withmarketing manager using interactive Googledata studio report.•Worked in liaison with graphic designersto arrange campaign assets.

Strategized and Executed Brand Awareness, Lead Generation and Conversion Campaigns on Google and Facebook to drive Consistent growth of Clients.- Planned & Propose different Media Channels and campaign types to achieve Objectives.- Maintained account hygiene by taking out negative keywords and changed in bid strategy and adcopies so that we can improve the overall ROAS- Analyzed and Optimized to improve overall Conversions by using conversion tracking and Analytics data.

My role here was to -• Assist the team in competitive research for various clients. • Plan social media campaigns, posting & scheduling creatives for various digital accounts.• Analyze and monitor website traffic metrics for SEO.

International Management M.A., Business, Management And Marketing

International Management International Law International Financial Marketing Business management

Bachelor Of Commerce - Bcom, Accounting And Finance, Cgpi - 8.14