Swati S. Email & Phone Number

Mumbai, Maharashtra, India

• In charge of setting up google pay-per-click campaign; Search, Display, andDiscovery campaigns
• Extensive keyword research (longtail,narrow, broad, negative, competitors andrelevant, etc) to assist the pay-per-clickcampaign setup and landing pageoptimization.
• Regularly analyzed the performances ofactive campaigns and optimized them forbetter results.
• Reported performance of campaign withmarketing manager using interactive Googledata studio report.
• Worked in liaison with graphic designersto arrange campaign assets.

Strategized and Executed Brand Awareness, Lead Generation and Conversion Campaigns on Google and Facebook to drive Consistent growth of Clients.- Planned & Propose different Media Channels and campaign types to achieve Objectives.- Maintained account hygiene by taking out negative keywords and changed in bid strategy and adcopies so that we can improve the.

• My role here was to -
• Assist the team in competitive research for various clients.
• Plan social media campaigns, posting & scheduling creatives for various digital accounts.
• Analyze and monitor website traffic metrics for SEO.

International Management M.A., Business, Management And Marketing

International Management International Law International Financial Marketing Business management

Bachelor Of Commerce - Bcom, Accounting And Finance, Cgpi - 8.14