Swati Baweja Email and Phone Number
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A multicultural brand strategist with proven ability to merge expertise and training in brand strategy, business design, design thinking & social innovation to solve business problems across various categories, scales, and geography. An ardent practitioner of design thinking/human-centric design, in an agency career spanning 8+ years, I have collaborated with business leaders to design creative & integrated business solutions by unearthing human insights, creating customer journeys, and adapting to different brand models. A curious strategist with an integral knowledge of semiotics and interest in cultures & people, I am always on the lookout for creative business challenges to create a positive on-ground business impact, thereby creating & narrating a good story. Actively do Pro bono brand strategy and marketing consultancy for nonprofits, social, micro & early-stage startups and help them bootstrap using brand strategy, design, or marketing intervention.
The University Of Chicago Booth School Of Business
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The University Of Chicago Booth School Of BusinessChicago, Il, Us
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Columnist And Cultural ResearcherHue & Why Jan 2024 - Present -
Brand Strategy ConsultantFreelance Mar 2019 - PresentPortfolio of brand strategy projects for startup & SME Clients. Pro bono brand & growth consultancy for non profits & micro startups.
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Senior StrategistDdb Jun 2022 - Jul 2023New York, Ny, UsKey Brands: Neutrogena, Cotton Inc, Royal Canin, ARS pharmaceutical -
Associate Planning DirectorDentsu Mcgarrybowen Mar 2018 - Mar 2019Key brands: Ola-brand & categories, Foodpanda, XSeed educationWorked across various categories for business development pitches- CPG, Ecommerce, Real estate, Airlines.Ola myIndependence day- -Abbey award, goafest, 2019; Gold in Diggix awards, 2020 -
Senior Planning ManagerGeometry Global Jun 2017 - Feb 2018New York, Ny, UsStrategic shopper campaign development, channel- shopper and consumer insights, purchase decision journey, indepth retail research Categories: Beverages; Personal groomingKey Clients: Coca-Cola, HUL, Tata Salt Strategic Ideation on activating retail for partner brands by understanding the consumer-shopper distinction, the science and art of how a shopper shops, understanding the path to purchase to identify triggers and barriers, arriving at shopper solutions by channelizing the core brand thought and making it shopper ready, conceptualising retail campaign. Extensive understanding of Personal grooming and beverage shopper -
Head: Brand StrategyWow Design Apr 2016 - May 2017London, Gb -
Strategic Brand PlannerWow Design Jun 2014 - Mar 2016London, Gb
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Manager-Monetization And StrategyMogae Media Pvt. Ltd. May 2013 - May 2014-Monetization: Developing mobile sales strategies/ decks and meeting new and current clients and agencies, execution of the campaigns from start to completion, following up with new and existing clients. -Strategy: Suggesting mobile strategies for mobile apertures (WAP site, Applications and VAS) based on client’s brief basing strategic understanding, subscriber insights and data analysis-Conceptualized pitch deck for a major home décor magazine’s digital inventory -
Summer Intern: Account PlanningJwt Apr 2012 - Jun 2012New York, Ny, UsLive project, Packaging and communication analysis for Titan fine fragrances- Pitch winnerCommunication Analysis, primary and secondary consumer research for pain relievers, AmrutanjanStrategized communication and promotions for online retail store ZOVI.comJWT in house study on Consumer Behaviour(South India): Primary, Secondary research and Content analysis through magazines, newspapers, movies, interviews highlighting consumer perspective and value propositions south consumer buys into
Swati Baweja Skills
Swati Baweja Education Details
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University Of PennsylvaniaExecutive Program For Social Innovation Design (Xsd) -
Mica | The School Of IdeasAdvertising
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Panjab UniversityMathematics
Frequently Asked Questions about Swati Baweja
What company does Swati Baweja work for?
Swati Baweja works for The University Of Chicago Booth School Of Business
What is Swati Baweja's role at the current company?
Swati Baweja's current role is Brand Strategist & Cultural researcher | Insights | Innovation.
What is Swati Baweja's email address?
Swati Baweja's email address is sw****@****ddb.com
What is Swati Baweja's direct phone number?
Swati Baweja's direct phone number is +9122208*****
What schools did Swati Baweja attend?
Swati Baweja attended University Of Pennsylvania, Mica | The School Of Ideas, Panjab University.
What are some of Swati Baweja's interests?
Swati Baweja has interest in Lonely Planet, Red Bull, Marketing On Facebook, Chess, Harvard Business Review, Arts And Culture, Children, The Velvet Underground (Band), Education, Photography.
What skills is Swati Baweja known for?
Swati Baweja has skills like Brand Management, Marketing Research, Market Research, Marketing Communications, Strategy, Media Planning, Integrated Marketing, Digital Marketing, Customer Insight, Competitive Analysis, Consumer Behaviour, Marketing Strategy.
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