Swati Gupta Email & Phone Number

Mumbai Area, India

Mumbai Area, India

 As a Business Head, major key areas are across PAN India tie-ups with schools of International Board, CBSE Board, ICSE and ISC Board for academic product Explorium, e-Contents, Advance Lab Set up all under the umbrella of iTransform. Responsible for sales, marketing and promotional strategies for retention of the existing clients, Revenue closure. Collaborating with the educational institutions, to comprehend their needs and provide definitive and custom-made solution. Working with marketing team to create lead generation and sales conversion tools Effectively guiding sales team to improve sales and operational performance Responsible for using raw data to create metrics and dashboards that can measure performance and help in decision-making MIS - sales forecasting, pipeline visibility, payment collection trackers Understand the school policies and build effective network with Founders or Key stakeholders/decision-makers at school Drafting training module for the sales force to help them understand the key business deliverables Responsible for market analysis, developing new markets with educational institutions and define a Go-To-Market strategy by using data analysis tools  Tie-ups for Para Medical training and skill developments with Multi Specialty Hospitals and Research Centres across Mumbai and nearby locations. Arranging in conducting Leadership Development Program titles as Campus to Corporate in the Engineering and Management Institutions, initially.  BTL Brand Activations, ATL Media Planning, Event management, BTL campaigns etc. Develop a media strategy, seeking high-visibility placements in print, outdoor and broadcast media and Monitor and optimize effectiveness of the various campaigns. Monitor, analyze and communicate results of the planned and executed BTL campaigns on regular basis Working closely with creative agencies handling social media and website development.

Mumbai Area, India

 Heading three Centers. Appraisal of team members and recruitment.  Handling Virtual Sales & Training  Organizing events including planning and marketing promotion of Workshop Coordination with external trainers, vendors, client and partners Inventory planning, budgeting and procurement Research and build relationships with new clients Using knowledge and analysis of the market and competitors BTL Brand Activations and ATL Media Planning Nurture a strong bond among the institution, parents and students. Formulate the annual BTL calendar for institution and ensure its effective implementation.  Monitor, analyze and communicate results of the planned and executed BTL campaigns on a monthly and quarterly basis. Increase awareness about brand SILICA & EDIT and develop a strong brand image across area of our presence through selection of right media strategy. Develop a media strategy, seeking high-visibility placements in print, outdoor and broadcast media and Monitor and optimize effectiveness of the various campaigns. Engaging the media agencies, print publications, outdoor agencies etc... and developing and executing effective media plans and strategies. Leverage existing media relationships and cultivate new contacts within the media space. ATL Media planning, Event management, BTL campaigns etc. Designing and executing successful BTL campaigns.  Rich experience in Brand building and brand engagement via Events and Activations.  Franchise Sales and Operations.

Agra Area, India

 To facilitate the growth of business by strategic sales planning and increase in revenue Organizing branding activities for creating awareness.  Counseling prospective parents (for new admissions) and guiding them through school admission procedure and handling any kind of Parent enquiry Responsible for the day-to-day management and supervision of the schools administrative functions including supervision and evaluation of classified staff.  To assist in maintaining a positive safe campus by implementing school ethics, rules and policies  To manage non-instruction functions and activities; coordination for special events, volunteer coordination, parent/family involvement, receives, distributes and communicates information to administer school Assisted principal/director to respond to parents and/or community concerns and complaints. Managed emergencies brought to attention, deciding on the best course of action and either dealing with the situation if appropriate or referring it to the principal/director. Managed the school scheduling, special events, field trips, cafeteria, transportation, recess/lunch, etc.  Ensuring all employees adhere to the policies and culture of the organization.  Coordinated in recruitment process for all positions. Responsible for joining formalities and conducting a thorough induction for new member

Master Of Business Administration - Mba, Sales And Marketing Operations/Marketing And Distribution Teacher Education, 1St

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