Swatimala Basu Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• Led GTM strategy development for major consumer goods players, focusing on channel management and sales transformation.• Executed primary and secondary sales initiatives, driving sales digitization and optimizing salesforce management.• Collaborated with clients to achieve revenue growth and market expansion through strategic planning and implementation.

Mumbai, Maharashtra, India

Kolkata, West Bengal

Hindustan Unilever Limited (Consumer Cluster Manager)November 2019–April 2022• Heading the states of Odisha-Jharkhand with a team of 9 direct reports and 1000+ indirect overall to achieve market beating growth consistently• Drafting the go to market strategy for Orissa-Jharkhand and managing a turnover of 2000 cr+ annually• Responsible for end-to-end planning and execution of key company priorities, co-ordination with cross company stakeholders in marketing, HR, finance… Show more Hindustan Unilever Limited (Consumer Cluster Manager)November 2019–April 2022• Heading the states of Odisha-Jharkhand with a team of 9 direct reports and 1000+ indirect overall to achieve market beating growth consistently• Drafting the go to market strategy for Orissa-Jharkhand and managing a turnover of 2000 cr+ annually• Responsible for end-to-end planning and execution of key company priorities, co-ordination with cross company stakeholders in marketing, HR, finance, supply chain to deliver key priorities of market development and market share growth• Drafting branch vision and leading branch annual plans, including but not limited to topline and bottom-line delivery, FF recruitment Show less

Mumbai Area, India

Leading the growth agenda for the personal products portfolio (Skin, Hair, Oral, Personal Wash) for Western Maharashtra. Managing an annual turnover of 23 million euros for Unilever. Managing a large team of 17 sales officers, and many internal and external stakeholders to achieve Unilever's growth objectives in western Maharashtra.Achievements: One of the fastest growing areas in maharashtra in 2018

Mumbai Area, India

Led the strategy for HUL for all e-commerce Grocery Channels in India and defined ways of working in all Grocery e-commerce customers managing their relationships from inception to maturity. Managed HUL's presence on all e-Grocery channels, managed an annual turnover of approximately 25 million eurosLed Unilever's relationship with Bigbasket and Grofers (India's largest e-commerce firms in the online grocery space)Achievements:Achieving industry leading growths and market… Show more Led the strategy for HUL for all e-commerce Grocery Channels in India and defined ways of working in all Grocery e-commerce customers managing their relationships from inception to maturity. Managed HUL's presence on all e-Grocery channels, managed an annual turnover of approximately 25 million eurosLed Unilever's relationship with Bigbasket and Grofers (India's largest e-commerce firms in the online grocery space)Achievements:Achieving industry leading growths and market share for key accounts such as Bigbasket and GrofersRewards and RecognitionsAward for highest market share in 2015 in Customer Development in IndiaAward for consistent sales growth delivery in 2016 in Modern Trade and e-commerce Award for best brand engagement in e-commerce and Modern Trade in 2016 Show less

Mumbai Area, India

Initiated the category development agenda for Purplle.com; India's first e-commerce platform devoted to beauty.Led all brand agendas with key customers for Purplle.com working on the catalog, promotions, activations for the customers in line with Purplle.com strategy.

Master Of Business Administration - Mba, Marketing

B.Tech, Electronics And Communication