Swati Thapar Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

Working for this affiliate and performance marketing agency, I created advertising copy and landing page content for some of the biggest insurance providers and social casinos in the US with monthly advertising spend of over EUR100, 000. My responsibilities included using qualitative and quantitative data and key metrics (content’s CTR and ROI performance) to measure the impact of my copy and to transform those insights into new iterations for further optimisation of campaigns.Some of the achievements in my current role:• Leading copy experiments to A/B test hundreds of ad copies which have generated leads at CPC (cost per click) as low as 0.10 euro• Writing landing pages to convert leads to sales with an ROI (return on investment) as high as 200%Extras at Work• Made the recruitment process efficient by re-designing the intake tests that have helped both, the candidates as well as the HR achieve their desired goal

Remote

https://www.bbntimes.com/swati-thapar

Amsterdam Area, Netherlands

GreenerU is an application that uses science of behaviour to help its customers make low-impact, sustainable lifestyle choices. Conceptualised the Nudge Development Process Developed a database of behavioural biases and heuristics in the context of sustainable consumption choices Designed interventions or experiments which the GreenerU application, by means of affecting choice architecture can undertake to nudge consumers in the right direction

Bengaluru Area, India

Managed complete social media marketing strategy of a leading seller in the Beauty Industry in The U.S. & a Telemedicine organisation selling blended learning courses priced up to USD 16,000 in dentistry and fetal medicine to medical professionals across the globe:• Lead a team of 5 people working on the project• Developed communication goals for social media, blogs, weekly newsletters & email campaigns(Mailchimp) • Experience with Facebook business manager •Designed and implemented paid social-media marketing campaigns: designing messaging and creatives (on Canva), campaign set-up, and tracking• A/B tested content elements: to develop insights about the campaign messaging & template design, to segment audience and send target messages• Developed website content• Tracked performance and measured success in meeting the social communication objectives onGoogle Analytics and in-platform analytics

Bengaluru Area, India

Jaipur

• Responsible for content & social-media strategy for over 20 renowned clients in hospitality, lifestyle, automobile and political domains • Developed branding, blogging and other digital and print content for clientele across all social-media platforms• Presentation of media proposals in a junior capacity• Developed branding messages and logos that highlight product, services, and company mission statements.• Digital Campaigns: LIVE digital media coverage, and cross-platform branding of launches and other important events (Launch of the motorcycle brand Harley Davidson in Rajasthan, Kingfisher Beer Up, etc)• Copywriter & Creative-brain (team projects) for various coffee-table books: 'Soul of Rajasthan', 'High On Passion (HOP) Style Awards', Book on major medical pathfinders

Jaipur Area, India

CUTS Centre for Competition Investment & Economic Regulation, responsible for: • Research for projects based on competition, energy, consumer growth and equity• Managing project based activities, organization of national seminars for dissemination of project findings, planning, undertaking and analysis of research designed surveys• Preparation of editorial news-pieces for issues linking the political-economy with development and macro economy developments and their implications for the organization for reputed newspapers like Financial Express, Business Standard, etc.

New Delhi Area, India

A climate news, media, and data analysis company.The appointment gave me the sense of data extraction & tracking from relevant sources. Responsible for research, analysis, creation, and delivery of knowledge products, focus of which was new emerging domestic and regional environment markets in Asia, USA and Australia.

M.Sc, Economics; Environment & Resource

Activities and Societies: Dramatics societyStudied economics

Bachelor Of Arts (B.A.) (Honours), Economics

Activities and Societies: Dramatics society, swimming clubStudied economics, mathematics (real analysis, complex analysis, linear.

Senior Secondary, Science, Mathematics And Economics, Scored 86% In The Aissce