Scott Watkins Email & Phone Number

Lansing, Michigan Area

I drive organizational growth through strategic leadership and customer experience innovation, positioning Michigan Virtual as a leading educational technology provider. My key contributions include:* Strategic Leadership & Growth: Leading new business development and guiding cross-functional teams in the execution of strategic plans, ensuring alignment.

East Lansing, Michigan

I provide management services, market research, survey research, and strategic planning assistance to startup business as well as established small and mid-sized organizations.

East Lansing, Michigan

As the Founder and CEO of AdLuminate, I have managed, designed, and launched an online platform for buying and selling advertising and sponsorships. This included managing the contracted development team, LLC formation, developing and refining the business plan, and pitching the business plan at invite-only competitions, including Greenlight Michigan and.

East Lansing, Michigan

I provide management consulting and CFO services for Supported Intelligence, LLC., an analytics software start-up. As CFO, I provide financial reporting and investor relations services, oversight of accounting and bookkeeping, contractual guidance, and cash management. My role has included establishing the LLC, drafting the operating agreement, managing a.

East Lansing, Michigan

• I was promoted to manage the firm’s Market and Industry Analysis practice area in 2008 and worked directly with clients as a Consultant (2002-08) and Senior Consultant (2008-15). As practice area manager I developed.
• Securing and managing major projects and critical client relationships to generate annual practice area revenues of $400K up to $1.1M.
• Leading efforts to develop, market, and deliver expert testimony/analysis during GM/Chrysler bankruptcies and dealership terminations. I built a team of 5 staff and 4 subcontractors, secured nearly 100 client.
• Managed all aspects of projects with budgets ranging from $2,000 to $250,000 for leading clients in the public and private sector. This included economic impact analyses, strategic plans, demographic and market.

East Lansing, Michigan

• As a senior executive in the firm I was involved in running every aspect of the company, including business development, internal strategy, accounting and financial management, IT, human resources, and project.
• Led the establishment of the new firm’s accounting, human resources, marketing, ISO 9000 quality assurance, and IT operations to ensure a smooth transition from legacy systems.
• Managed day-to-day operations of firm, including human resources; information technology; accounting and financial reports; payroll and tax liability; quality assurance; supervision of administrative staff; managing.
• Developed and implement productivity increasing tools and procedures, including IT upgrades to server and workstations; project management procedures; accounting procedures and financial reporting; quality audits; and.
• Managed all elements related to a search for a new main office as well as establishing a branch office in Chicago. This included negotiating leases, selecting vendors for the moves, establishing IT infrastructures, and.
• Developed and prepared monthly/quarterly/annual financial and performance reports; allocated costs and revenues by practice area for profitability analyses; supervised accounts receivable and accounts payable clerks.

Lansing, Michigan

While in this position, I collaborated with BBK, Ltd’s. Marketing Director to manage branding strategies and cross-selling opportunities, and led efforts to develop Anderson Economic Group’s website content and design. I also assisted in development, marketing, and promotion of a web-based tool for displaying geographic information in an interactive.

Troy, Michigan

I actively performed quantitative and qualitative research of automotive industry using online resources, survey research, J.D. Power proprietary data, and analytical tools including Microsoft Excel and mTab. I also prepared presentations of data for clients including Ford Motor Company and PPG, and contributed to firm’s first Pickup-truck Market Report.

Mba, Business Administration And Management, General

Activities and Societies: Beta Gamma Sigma honor society

James Madison College, International Relations

Activities and Societies: Beta Gamma Sigma

Bachelor Of Arts (B.A.), Marketing

Education record