Product Manager
CurrentB2B SaaS- Company wide requirements gathering from key stakeholders, which were transformed into user stories for the Brand websites project- Collaborated with Marketing, Sales, Data & Editorial team to understand pain points with current website - Analysed the strategic impact of new websites, and ensure it aligns with company vision- Created the Roadmap for brand websites which also included the Product vision and strategy.- Product Discovery of current product and understanding user needs, pain points, target market.- User journey of current subscription and registration process.- Collaborated with Data team to understand current metrics and tracking figures to identify quick wins.- CMS Tech Stack analysis that are best suited towards the new brand websites, this included creating criteria's, pricing comparison matrix, demo's and voting sessions.- Design wireframes, prototypes and user journey flows for the new website. User journeys included: Subscription, registration flow, payment flow, homepage, article page layouts- Subscription pricing models of current publishing products. Understand best way to meet customer satisfaction whilst gaining more revenue through user journeys.- Launched new home website, worked alongside sales and marketing to see how new website should look and developed their requirements on the back end using typo3