Sue Webber Msp Email & Phone Number

Lothian Region

Shadow Minister for Drug PolicyConvenor, Eduction Committee at the Scottish Parliament

Edinburgh

With over 25 years’ experience in the UK medical device market MEDinburgh is ideally placed to help your business grow. Linking sales strategy, resource deployment and development with the overall organisational strategy will help foster closer ties between marketing and sales and ultimately the customer. The result will be a business that grows rapidly and one that can respond to the evolving needs of the UK healthcare market. And it is a fine balance between providing the right surgical solutions needed without compromising on the either the quality of the products or the quality of the patient outcomes. Finding this balance is critical and key to your success with the continued economic pressure on UK Healthcare providers.Effective selling is a tactical asset that can increase your organisation’s performance and effectively strengthen capabilities for sustainable, long-term growth. So too is having the right strategy and focus for the product range you carry and market place you are working in.MEDinburgh can work with your organisation to:Develop short and long term strategic plans for your products and / or servicesCreate a focused approach to your business planningDevelop a focused sales team delivering consistent resultsSupport and development recruitment and training programmesAlign your resources to your business needs and opportunitiesReview, develop implement relevant commercial strategiesAssess the clinical feasibility of your product and / or servicesFoster and develop a network of clinical and non-clinical advocates

Scotland

Scotland

Scotland & Ne England

Working across the NHS and private sector to establish the LocaMed brand and range of laparoscopic products in the north of the UK.New Business DevelopmentKey Account ManagementCommercial contract & Tender managementLocal marketing initiatives to raise awareness

Uk Wide

Collaboration with internal and external customers to develop relationships and maximise the opportunities within the healthcare environment. Key Account Strategy and ImplementationRelationship ManagementBusiness Planning and Administration

North Uk

Managing and leading team of highly competent and motivated sales team – up to 8 direct reportsKey customer engagement and relationship management

Responsible for the management for the laparoscopic product portfolio across the UK includingMarket Strategy DevelopmentBusiness PlanningProduct LaunchesRecall ManagementSales Force Training

East Central Scotland

• Top Sales in Europe for Stapled Haemorrhoids (PPH) in 2001• Growth of 40% over PYS for EndoMechanical products in 2001• Growth of 65% over PYS in 1999 for EndoMechanical products

Bsc(Hons), Biochemistry

Activities and Societies: EUWHCBiological Sciences including Pharmacology Biochemistry Medical Microbiology

6 Highers 1 Csys