major fan of the creator economy. thought ... why not get creators together and help them feel supported? link them up with brands, make connections happen and educate on the strategy business side of influencer marketing. we do some talent management too just to keep it interesting.

stop spending good money on bad marketing. everything you once knew about marketing is in fact outdated. let's help solve your business problems by actually having a clear brand identity and strategy to talk to your audience and leads. it'll be great.

Brands: Nestlé, Premier Nutrition, Magee-Womens Research Institute

Brands: Nestlé, Tribe Hummus, Jack's Pizza, Baskin-Robbins International, Grove City College

- Collaborated with B2B and B2C clients to identify strategic marketing initiatives that help attain client business objectives while achieving ROI- Organized and led kickoff meetings with the production teams to communicate client needs- Developed and implemented social media strategies for key clients- Monitored success of digital marketing campaigns through data analysis and communicate achievements through weekly and monthly reports- Led new business efforts by responding to inquiries, executing proposals and delivering presentations- Tracked budgets on a project-to-project basis and monitor retainers to ensure accurate invoicing

- Created strategic plan for management with recommendations on how to both update and expand existing online presence by way of a 3-phase approach leveraging social media, pay-per-click, and an updated website structure that presented clear, unified messaging; completed an audit of current online presence for UPMC’s international and commercial services noting branding details and inconsistencies- Consulted 6 commercial clients on marketing and sales efforts, including websites, webinars, trade shows, e-marketing, and new client acquisition- Provided strategic recommendations and content development/review for new international bids, such as informational PowerPoint presentations, e-mail communications to upper level management, and requests to external agencies for creative submissions

An account executive for internal UPMC services: abdominal transplant, imaging services, gastroenterology, and dermatology.- Responsible for competitive analyses, tactical planning, project management, budget tracking, and developing copy for both internal and external publications- Served as a liaison between internal marketing departments, specifically design, internal communications, media buying, social media, and digital strategy, to implement strategic tactics and reach target consumers