I specialize in helping organizations focused in the arts, education, and not-for-profit sectors.Organizations that are starting up, facing disruption or the need to transform.

The United Way is unique in the Lower Mainland: no other organization has the same breadth of partnerships or the same depth in terms of taking comprehensive action on social issues. Through research, education, advocacy, fundraising, and investment, the United Way of the Lower Mainland (UWLM) invests in targeted programming that supports its core goal of empowering local children and strengthening seniors’ independence, as well as serving immigrants and newcomers, aboriginal populations, and… Show more The United Way is unique in the Lower Mainland: no other organization has the same breadth of partnerships or the same depth in terms of taking comprehensive action on social issues. Through research, education, advocacy, fundraising, and investment, the United Way of the Lower Mainland (UWLM) invests in targeted programming that supports its core goal of empowering local children and strengthening seniors’ independence, as well as serving immigrants and newcomers, aboriginal populations, and people living in poverty.Each and every day I get to grow the organization’s brand clarity and equity, evolve the organization’s positioning to align with its broader mission and strengthen engagement across our community. Show less

I was responsible for leading brand and marketing communications campaigns, including membership activities, planning, developing, and implementing integrated marketing and public relations plans for all exhibitions, educational programs, events, community initiatives and other outreach efforts to increase the gallery’s visibility, attendance and membership.I worked to deepen the gallery’s audience through a variety of traditional, social, and integrated marketing deliverables, managing… Show more I was responsible for leading brand and marketing communications campaigns, including membership activities, planning, developing, and implementing integrated marketing and public relations plans for all exhibitions, educational programs, events, community initiatives and other outreach efforts to increase the gallery’s visibility, attendance and membership.I worked to deepen the gallery’s audience through a variety of traditional, social, and integrated marketing deliverables, managing the marketing and communications department, gaining consensus across all departments within the gallery, community and government relations. I was also responsible for agency relationships, community engagement, brand development, strategic platform and campaign development for the New Vancouver Art Gallery – http://vanartgallery.bc.ca/future/ Show less

ACHIEVEMENTS• Successfully built, developed, and led a multifaceted marketing team, encompassing PR, social media, advertising, event management, research, analysis, web development, graphic design, creative writing, media deployment, and administration.• Increased the number of leads by 200%, from 7,500 annually to 23,000.• Grew market share from 17% to 27% over the past five years.• Established the top post-secondary private entertainment education brand in Canada and… Show more ACHIEVEMENTS• Successfully built, developed, and led a multifaceted marketing team, encompassing PR, social media, advertising, event management, research, analysis, web development, graphic design, creative writing, media deployment, and administration.• Increased the number of leads by 200%, from 7,500 annually to 23,000.• Grew market share from 17% to 27% over the past five years.• Established the top post-secondary private entertainment education brand in Canada and attracted students from 76 countries.• Developed and implemented all lead generation initiatives, including SEO, CPC, CPL, CPM, CPA, Adwords and comprehensive advertising and brand campaigns.• Built the world’s largest YouTube educational portfolio channel with over 34,000,000 video views and 55,000 subscribers. The closest competitors range from 600 to 3,000 subscribers. • Managed a festival promotion campaign that showcased student films on the global stage in international film festivals, leading to VFS being ranked as the #1 one-year animation program in the world.• Established new educational models and engagement programs to bring film, animation, and other entertainment-related disciplines to new audiences. These include pre-teen and teen camps, summer intensives (Canadian and international), and high school intensives.• Created partnerships with the world’s leaders in software and hardware development, including Adobe, HP, Pixologic, The Foundry, 5 Alarm, NVIDIA, Avid, Autodesk, and Final Draft, which significantly increased the quality of our customers’ (students) experience.• Responsible for all internal and external strategic communication, public speaking, and industry and government partnerships.• Helped Vancouver Film School’s strategic physical growth from three campuses in 2006 to seven in 2011.• Recognized in 2010 as one of Canada’s top marketers: nominated as a finalist in the BC American Marketing Awards. Show less

In 2003, I was brought in from Ireland and tasked with establishing the Digital Design department, curriculum, faculty, and staff necessary to raise design education to a new standard. Today, the program is a preeminent world hub for design education, acclaimed in the professional design community for creating high-level design talent. Its graduates now regularly win design, communication, and interactive awards and are prized by employers around the world as a better breed of young… Show more In 2003, I was brought in from Ireland and tasked with establishing the Digital Design department, curriculum, faculty, and staff necessary to raise design education to a new standard. Today, the program is a preeminent world hub for design education, acclaimed in the professional design community for creating high-level design talent. Its graduates now regularly win design, communication, and interactive awards and are prized by employers around the world as a better breed of young designer.While leading VFS Digital Design I was tasked with establishing, from the ground up, a new one-year Game Design program. I recruited faculty and worked closely with game industry partners to develop a world-leading curriculum and educational experience, then successfully marketed and launched the program before handing the reins to a full-time Head of Department. Game Design has since become one of VFS's most highly regarded programs. It's a lasting brand that's been cited by the Los Angeles Times as one of the ten schools "most often mentioned by game industry recruiters", with graduates in key positions at major global studios, from BioWare to Rockstar. RELEVANT EXPERIENCE • Responsible for all facets of fiscal management, including staffing, facilities, software, hardware, operations, and marketing. • Managed all areas of academic and compliance standards.• Responsible for all instructor and administration guidance, supervision, performance, and motivation within a 45-member team.• Led students to numerous global design accolades from Applied Arts Magazine, Adobe, Motionographer, and others.• Awarded outstanding teaching awards in 2004, 2005, and 2006. Show less

Epionet is one of Europe's leading design and technology agencies. I managed a client portfolio that included BMW, European Organization for Quality, Siemens, Bertelsmann Germany, and many smaller fledgling brands. I was personally responsible for managing multidisciplinary teams of graphic designers, technical writers, software developers, usability engineers,and information architects. RELEVANT EXPERIENCE • Directly managed client business analysis requirements.• Led design… Show more Epionet is one of Europe's leading design and technology agencies. I managed a client portfolio that included BMW, European Organization for Quality, Siemens, Bertelsmann Germany, and many smaller fledgling brands. I was personally responsible for managing multidisciplinary teams of graphic designers, technical writers, software developers, usability engineers,and information architects. RELEVANT EXPERIENCE • Directly managed client business analysis requirements.• Led design, programming, and administrative personnel.• Designed in-depth product specifications with senior software developers, interaction designers, information architects, graphic designers, and user experience specialists.• Developed comprehensive client plans, time management, contingency plans, material and budgetary estimates.• Established interaction and graphic design standards, processes, and workflows.• Created full models to manage the re-use of successful assets for future client projects.• Managed all creative teams, budgets, and timelines, from project pitching to client delivery. Show less

I was the lead designer specializing in 3D digital modelling, photo-montages, and multimedia presentations. I worked closely with architects, engineers, scale model makers, and product designers,