Lai Swee Chyi (Sweech) Email & Phone Number

Kuala Lumpur, My

Malaysia

InMagine went through a restructuring process and Pixlr became Pixlr GroupPassionate about designing AI tools, some projects I've worked on:• The rebrand of Designs AI Web and subsequent AI tools. Championed the brand initiative and design from initial concept to creation of the design system and overall look and feel of the brand. Ensuring consistency and ease of use across the site and subsequent tools. • I align pages for the Pixlr rebrand, streamlining the figma design process, and creating design systems, making sure designs are consistent and aligned across for Pixlr web and mobile. Also worked on SEO and ASO designs.• Mobile apps: I worked closely with a team of developers and marketers to help create and launch apps FaceFlip, AI Image Generator and Remove Object and Background.

Malaysia

Malaysia

Subang Jaya, Selangor, Malaysia

As a freelance designer I work with various clients and start-ups, and am responsible for delivering appealing and user-friendly designs for web and mobile platforms, social media content, and advertising campaigns. I collaborated closely with clients and gathered requirements to translate them into intuitive and engaging outcomes. I also designed brand identity systems that included logo, branding and marketing collateral, as well as social media assets for various agencies. Notable clients include: BonusLink, Glenlivet, Dominos, FlySmart (Malaysian Aviation Commission), Maybank, McCain Food, FoodXervices Singapore and FoodBank Singapore.Key AchievementsFoodBank Singapore: Played a pivotal role in the marketing team by designing the website, creating impactful social media visuals, and producing newsletters for an NGO dedicated to eradicating food insecurity in Singapore.Backyard Productions (Initiative by FoodXervices Singapore): Led the design efforts by developing the website, crafting engaging social visuals, producing a series of newsletters, and launching a successful campaign featuring a Singapore salad, which significantly boosted visibility for this initiative spotlighting urban farmers, agritech, and food producers.AR experience: Designed the FoodXervices app and brochure which included an Augmented Reality experience whereby the user could use the FX app to scan a marker on the brochure which will then bring the user to view animated and interactive experience via the app. Ruby Chocolate Launch: Created the event design and marketing collaterals for the successful introduction of a new chocolate category, Ruby chocolate, in Singapore.FlySmart App: In response to increased air travel post-pandemic, I was tasked with creating the FlySmart App and its social media branding. I also played a key role in campaigns aimed at educating travelers about their rights and providing guidance on necessary steps to take in various air travel situations.

New Zealand

I had the opportunity during my travels to work in a dairy farm with some of the most picturesque dairy cows you could think of. Imagine the typical dairy farm cows. My job as a calf-rearer was to feed the calves and take care of whatever needed to be done on the farm. It gave me an opportunity to experience a different kind of jobs and opened my eyes to a differnt kind of life in New Zealand.

Greater Kuala Lumpur

My role was to support any and all graphics related to promotions and social media within the group and its associated businesses. I was also in charge of creating the interior graphics, murals, collaterals and decorations for any new The Nail Parlour branches and F&B outlets.

Petaling Jaya, Selangor, Malaysia

Puchong, Selangor, Malaysia

Worked together with the product team to come up with touchscreen UI and UX designs. Did some game designs and illustration as well as understood more on user interface and user interactions. We also had the opportunity to experience the most cutting edge touchscreen technologies of the time and imagine uses for them. Fun times.

Petaling Jaya, Selangor, Malaysia

Worked together with clients and interior designers to come up with designs for brand identity systems. From the initial concept, logo and subsequent design collaterals, to wall graphics and signages, everything came together to create interesting spaces for retail and offices.

Malaysia

My first job as a Graphic Designer and the first time officially working on online and offline products for Aquaria and other projects. This is where i learnt and developed my skills in flash and had “some” code experience working on a CRM system editable via notepad! Tbh it was only changing text and copy remotely but it was the most amazing feeling! Most of the time was creating graphic design and marketing collaterals for various brands.