Catherine Sweeney Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Collaborate across teams to create and implement account-based marketing 1:1, 1:few and 1:many programs that measurably increase marketing-influenced pipeline and strengthen healthcare customer relationships.

Seattle, Washington, United States

Developed messaging, content, and thought leadership programs to advance company's marketing to life sciences customers.

Healthcare information technology• Develop marketing messaging, case studies, blogs, sales support, and other customer-facing content for health information technology company serving leading U.S. health systems. • Regularly interview healthcare executives and collaborate with subject matter experts and marketing leadership. Write about cloud-based technology and data applications related to the healthcare industry and public health initiatives.• Wrote news releases and customer communications for publicly-owned, global medical technology company. • Guided a technology consulting firm’s complete refresh of its marketing collateral and content.Technology• Researched and wrote new website content for global technology company, working with subject matter experts. Transformed technically-focused information into compelling, relevant content for a wide range of business audiences. Employee communications• Wrote more than 140 feature stories and other communications for an audience of 12,000 employees, contributing to an award-winning employee site. Corporate communications • Interviewed national retailer’s board of executives and wrote their biographies, shared with an audience of 5 million. Served as key writer and project manager for CEO’s annual meeting presentation.• Crafted talking points and key messages as needed for crisis planning and personnel matters. Interviewed executives to develop email communications.

• Managing editor responsible for Premera’s news pages for 38,000 healthcare provider organizations in Washington and Alaska. Worked closely with subject matter experts on style, voice, and messaging for content, serving as collaborator and copy editor. Doubled the frequency of postings and streamlined approval process.• Partnered with technical expert to create video trainings to orient new provider office staff to Premera processes, fulfilling a top request from healthcare organizations.• Transitioned Premera’s provider reference manuals into visually-friendly web pages, working with subject matter experts to overhaul content, and collaborating with web team.• Nominated by peers and received employee award for contributions to Premera.

• Built and managed public relations program for an electronic health records system medical used by prominent healthcare organizations in the United States, United Kingdom, and Canada. Achieved a 185 percent increase in media coverage.• Wrote and edited marketing materials, executive talking points, case studies, customer newsletters, and executive communications for 600-employee business unit. Managed other writers as needed. • Led development of all news releases for business unit, supporting quarterly investor meetings and trade shows.

Managed and wrote successful proposal responses for healthcare information technology company specializing in performance benchmarking software. Served as in-house marketing writer and took on responsibility for company's PR program. Served on transition team during HBSI-Solucient merger.

Public Relations Specialist, Swedish Covenant Hospital, Chicago, Illinois, 1996 – 1998• Effectively pitched stories, earning coverage in Chicago media. Served as front-line contact for all media inquiries. Wrote and edited monthly communication for hospital’s 1,000 employees.