Ran strategic customer acquisition partnerships for the banking, investment, student loan, and credit card verticals; managed 3 direct reports, 4 agency FTEs, and oversaw a broad swath of cross-functional resources.Grew annual budget under management from <$3M to $100M+, team from 0 to 3 FTEs, and partners from <40 to 350+ affiliate, strategic, content, network, incent, mobile app install, and influencer partners.1) Checking & Savings: Grew annual new account growth +900% from 28K to 280K2) Invest: Grew annual new account growth +1,800% from 700 to 14K3) Credit Card: Scaled from a base of zero to an annualized rate of 24K new users within 36 months4) Student Lending: Grew loans by +50% and reduced CAC by 75% in spite of CARES Act headwinds

Advised on business development for financial services ad verticals leading to $400K+ in new ARR.

Advised on channel partnership strategy, sourced 12 partners that developed into $2M in new ARR.

Served as Head of Revenue for CK's first international expansion. Sourced 15 major Canadian financial institution partners, and scaled revenue from zero to a multi-million dollar annualized run rate in less than 9 months.

Owned relationships with large U.S. issuing banks accounting for the plurality of company revenue. Led pricing strategy / negotiation, volume commitments, business reviews, technology integrations, and managed marketing product partnerships. Oversaw and coordinated partner marketing campaigns across email, social media, editorial, and paid search. Facilitated pricing, opportunity sizing, creative / copy production, partner feedback, and post-mortem analysis.

Managed 30+ strategic marketing partners representing 20% of total loan volume and a multi-million dollar marketing budget. Owned pricing, contracts, analytics, negotiations, forecasting, and API integrations. Sourced / scaled new partners, and managed budgets to profit targets. Strategy and execution for marketing campaigns across direct mail, email, social, and editorial. Negotiated payouts, managed creative production, opportunity sizing, and post-mortem analysis of campaigns.

Scaled “PayPal Free 2 Day Shipping” – a demand generation initiative offering free shipping on qualified partner merchant purchases. Managed retailer partnerships, marketing, analytics, and forecasting. Developed and presented business cases, analyses, recommendations, and updates for priority initiatives to senior executives across global regions and product functions. Supported annual strategic planning reviews for the board of directors. Evaluated business unit performance, product road maps, and market trends to determine the prioritization of initiatives, products, and partnerships.

Fortune 100 Telco: Reported to clients EVP of Strategy where I developed business cases and competitive analysis for high priority initiatives and new products. Directly supported strategic planning for the Board of Directors.Fortune 50 Telco: Relocated 300+ broadcasters from clients spectrum to enable wireless network activation. Led negotiations with broadcasters and managed a $130M budget. Finished early and $20M+ under budget. Fortune 100 Insurer: Designed an innovation management strategy for the client’s integrated healthcare unit. Provided a prioritized roadmap highlighting the capabilities required to enhance integrated healthcare.