Work and partner with the Defense Information Systems Agency (DISA) and Office of the Inspector General of the DoD to explore challenges and deliver research-based insight and solutions. Research, write, review and execute a variety of content such as talking points, presentations, scripts on topics such as cyber security, community outreach and engagement, leadership overview, and industry events for Executive Leadership. Facilitate and execute a number of events such as industry and internal quarterly events for both Cyber Security and Agency “All Hands” and TEDD Talks.Collaborate with various departmental agencies within the DoD to ensure clear communication and expectations on projects.

Collaborate with Hensoldt Inc. and parent company Marketing, Sales, and Product Management staff to plan and implement marketing strategies for North America (US and Canada)Work with the Business Development staff to advance Hensoldt Inc’s positioning and brand awareness in North AmericaProvide marketing support through digital and print advertising, social media campaigns, and product brochuresWork with the Vice President of Business Development to schedule and manage regional exhibitions and customer eventsImplement regional marketing plans within the allotted budget and timeline

Responsible for developing, editing and executing varied and integrated communications products including website, print publications, newsletters, and online communications, along with media and public relations products particularly within DoD Ensure effective and integrated marketing with the right mix of activities, media and channel targeted toward the DoD and other government organizationsCreate brand awareness in industry by building a strong and positive brand and ensuring brand values are communicated properly to the customers to avoid mismatch between customers' perception of the brand and the real brand values, specifically in the defense sector of C4I software and land warfareMedia surveillance for coverage, trends and issues important to the company, specifically within the DoDManage media inquiries and interview requests, cultivate and maintain relationships with key industry media reps and engage when appropriateServe as an “ambassador” between Systematic and the Danish Embassy and American Danish Business Council on various projects of collaboration and volunteer opportunities

Conduct interviews with Pentagon officials and other leadership executives and created stories from those interviews for the monthly newsletterPlan and manage logistics for special events such as press briefings, retirement ceremonies, town-halls, and other annual events taking place at the Pentagon (Wreaths Across America, Bob Hope - Spirit of Hope Award, David O. Cooke Award, etc.), Create and transmit informational materials to a variety of publics to enhance the understanding of WHS, the Pentagon, and their programs and capabilities (ex: Welcome to the Pentagon booklet)Analyze trends and evaluate program needs in order to advise management of information that should be made available to WHS, other Agencies and Government entities, and to the general public Manage and oversee public affairs programs within the Department of Defense (DoD), with responsibility for planning, designing, executing, and evaluating campaigns and programs Draft speeches, talking points, memos and other messaging for executive leadership that include recurring, onetime events, or special projects Serve as a “consultant” to WHS and key staff on all information messaging, platform use, audience, and communication environment

Managed content for internal/external audiences; press releases, marketing materials, script writing, blogs, newsletters and websiteSupported the development of external communications and brand/marketing strategy supporting DoD customers as well as the companyDevised social media strategy and communication with social media outlets to provide a “cultural” overview of the company Researched, applied, and managed logistics for industry trade awards, tradeshows and conferences in areas specific to big data, cloud computing and cyber securityAssisted in the redesign of the corporate website to include new graphics, content and layout and administered updates using the WordPress platform

Wrote and edited technical documents in areas of public safety, law enforcement and justice communities/SLEDMaintained close working relationship with leadership and stakeholders to plan announcements and initiatives, as well as to react and respond to reporters and editors in timely fashion Participated in corporate communications and outreach initiatives for both government-funded and membership-based programs and projects (ex: NIEM)

Assisted with the United States Navy Jag website revision by providing content, editing and other support as neededConducted sports marketing research and analysis for secured NHL and PBR sponsorship for the Office of Border PatrolWrote scripts and assisted in editing pre-production aspects of recruitment online videos for the Office of Border PatrolCollaborated with Naval Facilities Engineering Command (NAVFAC) Public Affairs team on the design, layout, research, writing, and editing of Seabee Magazine

Pitched media that resulting in considerable exposure for the Institute (Politico, Washington Times, popular blogs and radio shows)Secured interviews with high profile supporters of the organization and oversaw public speaking engagements on college campuses across the countryAssisted in marketing and communications efforts for online advertising campaigns

Established and cultivated media contacts and strategic relationships with top-tier media producersCo-managed several book media tours and obtained significant media coverage, most notably for New York Times Best-Selling authors - Col. Oliver North and Former Speaker of the House Newt GingrichOffered advice/guidance to clients and developed information/materials for release to the public through the news media.Collaborated with press by providing story angles on behalf of clients successfully pitched stories, placed Op-Eds to top-tier media outletsMonitored client coverage through PR research tools - LexisNexis and Cision

Wrote, edited and reported stories for both radio and web Provided editorial support for the Editors-In-Chief through research and writingReceived and evaluated assignments, news leads, and tips to develop story ideasProduced daily radio newscasts and prepared write-ups based on news of the day Analyzed comprehensive media coverage of the organization and news bias across national and top-tier media outletsAlso freelanced as a blogger from 2011-2017

Collaborated with regional promoters on a daily basis to market two simultaneously traveling Ringling Bros. and Barnum & Bailey Circus shows and six simultaneously traveling Disney On Ice showsMarketed via promotional, paid, and trade advertisingWorked with promoters on budgets and made sure each engagement came within rangeWorked with design team to ensure brand continuity as well as act as the liaison between the graphics, copywriting and marketing department in order to establish smooth transition from each engagementOrganized and prepared advertising for local and national newspapers, magazines, television, radio, retail and internet to consistently meet strict deadlines for 22 engagement cities.