Kaye Sweetser, Phd AprᐩM, Fellow Prsa Email & Phone Number

Coronado, Ca, Us

Greater San Diego Area

I'm hitting my stride on the Mesa at SDSU in the many hats I wear. - Promoted to full professor in 2017 & thrilled to be at my terminal rank. Everything I've done from that point on has been a passion project. - Honored nationally by PRNEWS as the Outstanding Educator of the Year in their CSR & Diversity Awards for 2021. - I'm in charge of the Military Public Affairs Graduate Program in the School of Journalism & Media Studies. Every year we have the privilege to sharpen the strategic tools of active duty Navy public affairs officers, Marine communication strategy officers & Coast Guard public affairs personnel.- Leading the preservation and promotion of Dr. Glen M. Broom's legacy as the professor of the practice through the Broom Center. For me, it's personal. - I teach undergraduate PR writing then get a chance to run the PR stress test to seniors in my capstone campaigns course. On the graduate level I turn mortals into stat-loving scholars in an introductory research methods course & an advanced data analysis course. - Founding co-admininstrator for the college-wide human subjects research recruitment system. I'm like a matchmaker in PSFA SONA, connecting scholars with the people they need to run their studies.

Greater San Diego Area

I get to teach graduate and undergraduate public relations courses in this renowned legacy public relations program. - I moved to SDSU to be involved with the active duty Military Public Affairs Graduate Program, an intensive 10-month graduate program focusing on strategic public affairs. In the process I took over as program coordinator & had the opportunity to help these PAOs approach their work more strategically. I increased the cohort's rate of earning Accreditation in Public Relations in the program.- Served a term as the advisor for SDSU's chapter of Public Relations Student Society of America from 2015-2016. Over these two calendar years we grew membership first by 30%, and then again by another 12%. Member use of the chapter's services grew by 8%, resulting in a 12% increase in feeling that PRSSA helped members extend their abilities and improve their skills. - Growing lifelong learners from day 1, I served as the coordinator for Certificate in Principles of Public Relations campus program for two years. SDSU was one of only 13 select universities in the nation at the time to offer students the opportunity to earn this credential through the Universal Accreditation Board and the Public Relations Student Society of America. We grew SDSU student participation in the credentialing program by 140% & solicited scholarships to cover the exam fee for 12 students.

San Diego, Ca

My job is to channel the greatness of the late Dr. Glen M. Broom, and honor his legacy as the author of the PR textbook that sits on nearly every PR pro's desk. - As director to an endowed center focusing on improving the people within the public relations industry in order to advance the field of public relations, I look for ways to payback PR & invest in the people pushing the status quo. - Conceived and created the Broom Initiative, an umbrella program within the center aimed at investing in people within PR who were taking initiative to improve themselves and the industry. The Broom Initiative offers grants to junior untenured faculty, rebates to students who earn the Certificate in Principles of Public Relations, funds experiential learning opportunities for students in PR capstone courses among other rewards.Fall 2019 Broom Initiative Results (Campaign Launch):On the sidelines of the PRSA ICON, we hosted 2 national events to promote the Broom Center & launch the Broom Initiative. PRSA ICON presented a unique opportunity for the center, given it attracted all 3 of our target audiences to our backyard. After hosting the Commission on Public Relations Education's West Coast Industry/Education Summit and the PRSA Educators Academy Super Saturday events, our campaign evaluation revealed: * awareness of Broom Center programs increased by 34% * knowledge of Glen's contributions to the field increased by 10% * word-of-mouth about the Broom Center increased by 10%A team of SDSU seniors led the RPIE campaign as a PR capstone course project.

I served the profession, elected to the PRSA national Board of Directors representing the Western District. I held a one-year term in 2020, and was then elected to serve a two-year term from 2021-2022. I previously served on the Universal Accreditation Board as Research Work Group Chair for a three-year term as PRSA representative from 2013-2015. - Managed collection and analysis of data at various touch points throughout the Accreditation process, including after the Readiness Review and after sitting for the computer-based exam, as well as for the Certificate in Principles of Public Relations. - Led the efforts for the 2015 practice analysis.Award-winning practitioner recognized by PRSA on the national level:- Won two Silver Anvils and one Silver Anvil Award of Excellence for government public affairs projects.

I'm a patriot, and it shows. I started as an active duty enlisted journalist, where I served for five years (final rank: JO2). I moved to the US Navy Reserve, where I commissioned as a public affairs officer (final rank: captain). Notable assignments included: plank-owning Officer-in-Charge Navy Reserve Navy Public Affairs Support Element Hawaii, a mobilization in Afghanistan and supporting the Navy Chief of Information on the Emerging Media Integration team when they first launched the Navy Facebook page in 2010.

awarded tenure fall 2010; teach undergraduate PR writing, research methods & campaigns; teach graduate level research methods. Received Russell Award for Undergraduate Teaching in 2011.

Athens, Georgia Area

teach undergraduate PR writing, research methods & campaigns; teach graduate level research methods. Served as a Lilly Teaching Fellow.

Baton Rouge, Louisiana Area

taught visual communication & public relations classes at LSU in the Manship School of Mass Communication

content manager & Web editor for shands.org; worked on corporate communication team

Phd, Mass Communication

Mamc, Mass Communication

Department Of Defense Joint Course In Communication

Activities and Societies: Class group 00-AThe Department of Defense, in conjunction with the Department of Communication at the University.

Bs, Communication

As, General Studies

High School