Sweety Parikh Shroff Email and Phone Number
On a constant drive to learn and share.I am a dedicated, results-driven and accomplished marketing professional with 8 years of supervisory experience with award winning strategic media campaigns to my credit.Using qualitative & quantitative research, I have demonstrated the ability to develop market specific insights, strategies and actionable plans to enhance brand awareness and gain new business.I have demonstrated over 6 years of team leadership skills and several years of experience developing and maintaining client relationships, often with top level executives.My proficiency with Microsoft Office packages & other relevant tools has only helped me successfully pitch for innovative plans and manage dozens of multimedia projects to ensure that they have met the client's goals and expectations.
Westborough School District
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Substitute TeacherWestborough School District Nov 2018 - PresentWestborough, Massachusetts, United States• Teaching students across Pre-K to 6th grade as a substitute teacher for the Westborough School District by following classroom plans and teacher instructions.• Assisted students for Special Education based on their needs while maintaining a positive & safe learning environment.• Actively involved in school activities as a volunteer. Have been helping the teachers & parent groups with planning & managing multiple activities -
Member Of The Board (Marketing) + VolunteerChristmas Clearing Council Oct 2012 - May 2017Waukesha, Wi• Marketing representative on the board leading projects to maximize community outreach• Conceptualized, developed, implemented & reviewed brand promotion ideas with the intent to create brand recall, association & loyalty - 6% increase in sponsorship year over year in 2015 & 2016• Successfully performed administrative duties including collaboration, implementation and follow-up during the major ‘Toy Shop’ evento Matched donors to families in need of support during Christmaso Optimized charitable donations to maximize the number of children that could receive the benefit -
Customer Support SpecialistHsbc May 2010 - Sep 2010Portland, Oregon Area• Respond to customer queries and concerns with HSBC credit card accounts at HSBC service center • Managed expectations of client expectations and deliverables as a Customer Specialist -
Business DirectorLodestar Media Jan 2009 - Mar 2009• Developed and implemented successful business strategies intended to impact brand growth• Managed supplier relations and negotiated favorable terms for the function• Developed plan to groom and manage staff members and set them up for success• Key Clients - Tata Motors
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Media DirectorStarcom Mediavest Group Jun 2007 - Nov 2008• Recruited and established a new team for business development, winning several key accounts including a leading financial institute Kotak Mahindra Group (USD 60 M) and a major player having a FMCG (General Mills Ltd USD 40 M) portfolio• Utilized data analytics to develop insights and strategies to maximize brand recognition and ROI for clients • Effectively communicated with internal and external stakeholders to ensure implementation of complex media plans• Developed and implemented publishing strategy for internal newsletter ‘Starsync’ highlighting best practices and team accomplishments • Key Clients included- Heinz (Glocon D, Complan, Heinz Tomato Ketchup)- General Mills Ltd. (Pillsbury flour, Nature Valley bars, Dip Trix – cream snack)- Kotak Mahindra Group (Bank, Mutual Funds, Insurance & other financial products) -
Business DirectorCarat Mar 2005 - Jun 20072 successive promotions from Group Head (Mar ‘05) Associate Media Director (Oct ‘05) Media Director (Mar ‘07)• Led business development activities and earned 2 important clients - Jyothy Labs (USD 23 M) and Godrej & Boyce (USD 40 M)• Develop media plans for the most important corporate customers including utilization of data for insights and analytics, customer & market segmentation, product positioning and marketing strategy for Pantaloons, Philips and Mattel Toys• Presented a paper at ‘Global Corporate Meet’ in London on the Indian Media Market and its implications on liquor advertising.• Built trusting, collaborative relationships with clients and agency partners to maintain high level of customer satisfaction ensuring business retention and business growth • Managed a team of 14 planners responsible for servicing 70% of the Mumbai & 40% of Bangalore clients• Key Clients included - Pantaloon Retail India Ltd. (Big Bazaar, Food Bazaar, Indigo Nation, Marks & Spencer, etc)- Jyothy Laboratories (FMCG - Ujala range, Stiff & Shine, Maxo mosquito repellents)- Godrej & Boyce (Furniture & Retail Business)- Philips Electronics (Consumer Electronics & Domestic Appliances)- Tourism Australia (GLOBAL client) - United Distillers & Vintners (GLOBAL client) - Mattel Toys & Welspun Retail …. among others -
Media Group HeadInitiative Media Sep 2000 - Feb 2005Sept 2000 to Feb 2005Two successive promotions from Planner (Sep 2000) Media Manager (Apr 2001) Media Group Head (Oct 2002)• Developed multiple brand strategies, budgets, schedules and campaign plans • Performed and managed ongoing competitive analysis to monitor client’s competitive positioning in the marketplace• Led business development strategy to earn the Parle Agro account• Led teams in a matrix organization to manage ‘Brand launch’ projects• Responsible for development and implementation of training program for new recruits• Key Clients included - Johnson & Johnson (Baby care) - Shaw Wallace Breweries (Liquor)- Hindustan Lever Ltd. (Personal Care) - Parle Agro Ltd. (FMCG)- Bajaj Group (Automobiles & Electricals) - Siemens (Telecommunications)- Unit Trust of India (Insurance) - Allianz Insurance (Launch)- Bharat Petroleum Corporation Ltd. (Petroleum)
Sweety Parikh Shroff Education Details
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R. K. Institute Of Mgmt Studies & ResearchBusiness, Management, Marketing, And Related Support Services -
Narsee Monjee Institute Of Management Studies, MumbaiBusiness Administration And Management, General -
Accounting And Finance
Frequently Asked Questions about Sweety Parikh Shroff
What company does Sweety Parikh Shroff work for?
Sweety Parikh Shroff works for Westborough School District
What is Sweety Parikh Shroff's role at the current company?
Sweety Parikh Shroff's current role is Result oriented marketing & media planning professional with over 8 yrs of brand communications & supervisory experience.
What schools did Sweety Parikh Shroff attend?
Sweety Parikh Shroff attended R. K. Institute Of Mgmt Studies & Research, Narsee Monjee Institute Of Management Studies, Mumbai, University Of Mumbai.
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