Swendri Weeraratne Email & Phone Number

I am a passionate transformational business leader with a proven track record in formulating growth strategies, leading multi-disciplinary teams on product innovation and optimising profitability within the banking & financial services industry. With over 18 years of experience spanning across strategy, product development, P&L management, customer engagement and distribution, I thrive in tackling the many challenges that arise when solving complex business problems. My success in growing businesses is underpinned by my experience in leading high impact cross-functional and cross-border teams through change. I have a deep appreciation and an understanding for a leader’s role in not only setting but also clearly communicating a business’ story/purpose and goals, in order to instigate and execute cultural transformation; which I believe is a precursor to sustainable growth in any business. Some of my key achievements include;- Formulating, communicating and implementing 3 & 5 year business strategies in matrix organisations- Leading agile business transformation projects- Design and launch of new unsecured personal loan propositions to market- Launch of tailored (risk based) pricing for unsecured credit- Leading cross functional in-country & regional teams in the design and launch of a new digital customer on-boarding process across a regional tech platform; improving completion rates by 3x- Developing pricing and behavioural optimisation strategies for credit cards and loan portfolios- Leading the expansion & enhancement of credit strategies to improve loan booking rates- Formulation & execution of customer segmentation strategies to drive engagement campaigns, resulting in substantial (70%+) growth in installment sales and improved channel efficiency/conversion- Evaluation of commercial & financial feasibility of credit card partnerships and advising on the structuring of new partnership arrangements and re-negotiation of existing arrangements

Listed skills include Financial Modeling, Financial Reporting, Valuation, Financial Analysis, and 15 others.