Mark Swenson Email and Phone Number
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I am Teradata's CX Strategist for the Americas, helping to determine Teradata's AI/ML strategy for Customer Experience use cases. Working with our data scientists, sales teams and our partners, I help Teradata's clients and prospects leverage the data and analytics they have to provide a superior customer experience.
Teradata
View- Website:
- teradata.com
- Employees:
- 11138
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Cx StrategistTeradata Oct 2013 - PresentPoint Roberts Wa UsaTeradata's Customer Experience strategist for the Americas. Consult with executive decision makers at major companies on how to use data, analytics, and AI/ML for delivering a superior experience to their customers across traditional and digital marketing. Provide live demonstrations and executive presentations. Skills and capability sets cover digital marketing, customer data platforms, customer identity, digital data capture, real-time decisioning, customer interaction management, campaign management, optimization, customer analysis, segmentation and loyalty marketing. Frequent speaker and author.
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International Director, Customer Management Centre Of ExcellenceTeradata Sep 2009 - Oct 2013Amsterdam NetherlandsManaged pre-sales activity for campaign management, real-time decisioning and digital messaging. Managed pre-sales motions across all industries including sales presentations, application demos, proposal & roadmap development, professional services estimates, strategic consulting & workshop facilitation, requirements gathering, implementation support and post-sales audits. Ensured all pre-sales consultants in Europe, Middle East, Africa and Asia were fully trained and enabled on Teradata Applications.
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Principal ConsultantTeradata Dec 1999 - Sep 2009Point Roberts Wa UsaPrincipal Consultant in pre-sales for the retail and gaming industries. Leveraged years of experience in direct marketing to promote customer management solutions and vision to Teradata customers and prospects. Created Teradata Applications' Offer Optimization module & offering.
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OwnerPerf48 Feb 2006 - PresentPoint Roberts Wa UsaData-driven stamp collecting in the cloud. Worldwide stamp database, online stamp collection tracking, stamp collection data visualization & next-best stamp artificial intelligence recommendation engine. Over 60,000 stamps for sale.
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Target Marketing ManagerVodafone Jan 1998 - Dec 1999Takapuna, New ZealandBusiness owner of direct marketing, business intelligence & data warehousing. Implemented major customer data warehouse on-time & on-budget. As data warehouse business owner, ensured data warehouse ROI exceeded business case by 485%. Calculated customer profitability, showing 5% of high-spending customers were unprofitable. Customer acquisition rates up 38% & new customer revenue up 90% in 4 months by applying segmentation to campaigns. Churn of top 4% of customers reduced by half. Built behavioral segmentation models which identified best 9% of customers who generated 48% of revenue. Average turnaround of campaigns reduced from 2 months to 1 week by turning around a tenuous relationship between Marketing & IT. Implemented prospect database by managing relationships with New Zealand data providers and services agencies. Data warehouse usage up 300% through dashboard interface design & training. Team grew from 1 part-time to 4 full-time analysts. -
Marketing ManagerUnited Broadcasting Sep 1991 - Jan 1998Kirkland Wa UsaMarketing and lead management for a high volume outbound call center. Implemented customer database, campaign management & contact strategy initiative, whose incremental sales revenues grew to generate 20% of company sales. Increased average repeat purchase frequency 200%. 16% of redundant telesales calls eliminated through data hygiene improvements. Introduced new lead generation system, lowering lead costs 85% whilst adding lead attributes & quality and shortening latency of lead age.
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Direct Marketing ManagerPhilips Feb 1990 - Aug 1991Bothell Wa UsaManager of direct marketing team, lead management & customer data mart for ATL's Ob/Gyn market. Major initial set up and data import/merge to create customer data mart from product & order entry databases. Built campaign management efforts to nurture B2B leads. Customers profiled, major ultrasound system sales ($500,000) made & influenced many others sold by field sales reps. -
Direct Sales Productivity ManagerEddie Bauer Sep 1985 - Jan 1990Redmond, Washington, United StatesHigh-volume inbound call center supervisor. Ensured front office compliance with Marketing’s data capture objectives. Abandonment rate <3%, improved customer satisfaction and saved lost sales averaging $75 each. Revamped seasonal support staff training program, saving $12,000.
Mark Swenson Skills
Mark Swenson Education Details
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Political Economics & Social Change
Frequently Asked Questions about Mark Swenson
What company does Mark Swenson work for?
Mark Swenson works for Teradata
What is Mark Swenson's role at the current company?
Mark Swenson's current role is CX Strategist, Americas, Teradata.
What is Mark Swenson's email address?
Mark Swenson's email address is ma****@****ata.com
What is Mark Swenson's direct phone number?
Mark Swenson's direct phone number is +131781*****
What schools did Mark Swenson attend?
Mark Swenson attended The Evergreen State College.
What skills is Mark Swenson known for?
Mark Swenson has skills like Pre Sales, Analytics, Campaign Management, Data Warehousing, Digital Marketing, Multi Channel Campaign Management, Marketing Automation, Multi Channel Marketing, Big Data, Customer Segmentation Strategy, Loyalty Programs, Database Marketing.
Who are Mark Swenson's colleagues?
Mark Swenson's colleagues are Tan Kwang Liang, David Hubbard, Nuria Alonso Sanjurjo, Kate Scott, Ms, Mba, Zhi Huang, Delete Delete, Emily Dell.
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Mark Swenson
Manager R&D/Product Development Engineering At Measurement Specialties, Inc, Now Te ConnectivityAnoka, Mn4te.com, msn.com, minco.com, meas-spec.com -
Mark Swenson
Exeter, Nh4ryder.com, ryder.com, jbhunt.com, jbhunt.com4 +130550XXXXX
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2esgarch.com, esgarch.com10 +161285XXXXX
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4verificationsinc.com, hotmail.com, ally.com, bioscrip.com -
Mark Swenson
Senior Vice President - Wealth Management At Ubs Financial Services, Inc.Miami-Fort Lauderdale Area2swenson-s.com, ubs.com3 +195452XXXXX
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