Sweta K Prasad Email & Phone Number

Hyderabad, In

Kolkata Metropolitan Area, West Bengal, India

On a mission to derive brand awareness through digital world!- Social media optimization of Meta, LinkedIn and X- Organic marketing- Community management and engagement- Content ideation- Content writing- Implementation of growth strategies- Research on current social media trends- Co-ordination with design team- Brand development and awareness- Organic engagement

Kolkata, West Bengal, India

•Lead a team of 7 members. •Worked on implementation of Social media marketing in house. •Trained and co-ordinated with fresh minds. •Worked on content strategy and ideation. •Managed posting, scheduling and community management of their Instagram. •Strategised their ads. •Ran meta ads with 10x ROI. •Worked on festive campaigns. •Co-ordinated with the graphics team. •Generated 3.2 million impressions through organic and paid marketing. •Grew the follower base by 750%•Implemented strategies for page growth. •Analyzed the analytics. •Brainstormed and Implemented improved strategies based on analytics. •Optimized meta and MBS. •Researched on current social media trends. •Researched on kick starting other social media platform.

Remote

Worked with 17 brands- Specialized in Luxury Fashion Apparel and Accessories brands. - Helped many brands to optimize their social media platforms which improved the reach by 200%- Helped in social media management through daily posting and timely updating the content on a regular basis- Community management for all platforms- Engagement on IG and FB ( Responding DMs, commenting on posts, engaging with other accounts) - Communicated with clients to understand their requirements and take feedback on the ongoing work. - Helped in hiring and training interns and graphic designers- Worked on bi weekly social media calendars- Ideated content and worked on improving the feed aesthetics.- Researched on ongoing trends.- Brand awareness and development.- Hosted campaigns during special occasions and festivals. - Edited reels on demand.- Edited graphics on demand.- Co ordinated with graphic designers- Helped clients to optimize their ads within their budget (lowest 5 thousand-highest 2 lakhs in SMO, Follower base - New A/c to 90k)- Ran meta ads (Engagement /SMO | helped in creating audience set with 200% ROI)- Helped growing the follower base by 200-250 % through organic efforts and paid ads- Reviews on website to improve SEM- Added 1k products on Facebook Product catalogue- Juggled multiple tasks at the same time (Multi tasker)- Delivered results and requirement on demand (Never missed deadlines)- Expert in Meta platforms and tools- Worked on Analytics - Created weekly reports to understand the performance and implement improved strategies for growth

Worked as a freelance writer for website blogs, social media content and product description.Delivered content on demand.Quickly adapted to changes when needed.

Work From Home

- Coordinated with social media strategist for implementation of ideas- Worked on social media calendar- Worked on content, caption and Hashtags- Delivered content on demand

Post Graduate Certification, Digital Marketing And Growth, A+

Activities and Societies: Worked on a capstone project to showcase our digital marketing strategies for a product Upskilled myself.

Bachelor Of Commerce, Accounting And Finance