Job Responsibility:-• Currently involved in managing the inventory of the cafe and creating strategic marketing plans to increase profitability. • Supervising and training the employees on handling and satisfying customers. • Creating and refining the menu with new items to attract more customers. • Composing and implementing a shop arrangement that increases impulse sales.

Job Responsibility:-• Actively responsible for developing and executing promotion plans, managing communication for brands, including ATL and BTL activities. • Instrumental in creating end-to-end marketing campaigns and implementing all the marketing initiatives for new product launches. • Key role in handling marketing activities for West Bengal and neighboring states, coordinating with local agencies, sales teams, and Distributors for supplying merchandising material, ensuring dominant visibility at the dealer points. • Accountable for planning, launching, and directing marketing activities for the company’s most sold product, Mobile Muri.• Key role in managing vendors and creating reports and bill payments of vendors.• Examining product features and supporting the leadership in planning, design, and development of snacks and savory products. • Devising promotional campaigns to promote business growth. • Introducing product communication strategies such as BTL to promote high brand recall and product engagement by the end-users.• Achieved success in creating a new advertising campaign that improved brand image and augmented sales in the test market by 25%.• Driving initiatives for maintaining cordial relations with clients to ensure satisfactory service and speedy problem-solving.• Formulating and adjusting business and marketing strategies to qualify for market trends, competitors, and customers. • Actively involved in making fact-based decisions regarding marketing strategy to develop the product as a brand and design cost-efficient implementation programs.