With over 9 years of experience in branding and advertising, I am passionate about creating and transforming brands that matter. I have a strong background in strategic planning, ideation, and execution of campaigns across digital and offline media, as well as photography and event management. As a Brand Manager at Anomaly Brands, an independent brand transformation and invention company, I work with a team of talented and diverse professionals to deliver innovative and impactful solutions for mainstream, challenger, and emerging brands.At Anomaly Brands, I am responsible for managing the entire brand lifecycle, from research and analysis, to concept development and testing, to launch and evaluation. I collaborate with clients, creative directors, designers, and other stakeholders to understand their business goals, market trends, and consumer insights, and to craft compelling brand stories and identities. I also oversee the execution and monitoring of brand assets, such as logos, websites, social media, packaging, brochures, and videos. Some of the brand verticals I worked on are Craft Chocolate, Coverture Chocolate, Indian Sweets, Natural Make-Up, Cosmeceutical Skincare, Men’s Skincare, Microbrewery, Taproom, Tempeh Packaged Food, Denim Brand, Trading Business of Spices & Dry fruits, and currently more. I have successfully delivered multiple projects that have increased brand awareness, engagement, and loyalty among target audiences, as well as generated revenue and growth for the clients.