Swetha Shri Email and Phone Number
Swetha Shri personal email
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🌟 Passionate Digital Marketer | Innovative Curriculum Developer | Sustainability Advocate 🌱 | AI Enthusiast | Tech Policy Advocate 🌐Welcome! I am Swetha, a multifaceted digital marketing expert, educator, and sustainability advocate deeply entrenched in the realms of AI, digital policy, and planet-centric initiatives.With a fervent dedication to leveraging technology for positive change, I am currently exploring the intersection of AI and sustainability, harnessing the power of data-driven insights to drive eco-friendly solutions and propel the shift toward a more sustainable future.As a seasoned digital consultant, I've had the privilege of shaping forward-thinking strategies that not only drive business growth but also champion ethical standards and digital inclusion. I enjoy helping brands find their voice. My recent interest is in tech policy advocacy which enables me to navigate complex digital regulatory landscapes and advocate for policies that foster innovation while prioritizing environmental sustainability and social responsibility.With a multifaceted skill set spanning every facet of digital marketing, I bring experience in content creation, graphic design, video editing, foundational coding, SEO, PPC, and social media marketing. My commitment to holistic digital wellness extends to advocating for digital detox strategies and promoting the responsible use of digital data.As an educator, I impart these skills to eager learners, guiding them through the intricacies of digital marketing while instilling a sense of digital and data responsibility. Leveraging my expertise, I actively develop industry-standard curricula for digital media courses, ensuring that aspiring marketers are equipped with the latest tools, strategies, and ethical frameworks needed to excel in today's dynamic digital landscape. Through collaborative and hands-on learning experiences, I empower students to become proficient practitioners and conscientious stewards of digital innovation.In addition to my role as a lecturer, I am deeply committed to knowledge-sharing and mentorship in the realms of AI, digital branding, and long-term strategy. Whether through guest speaking engagements or curriculum development, I strive to empower the next generation of digital innovators with the skills and mindset needed to tackle the challenges of tomorrow. I am also a passionate yoga teacher and a meditator. Let's collaborate and explore how we can harness the transformative power of technology to create a more inclusive, sustainable, and planet-centric digital ecosystem!
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Curriculum DeveloperCanadian Business CollegeToronto, On, Ca
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Digital ConsultantAlcor Media May 2023 - Present -
Curriculum ConsultantIlac International College Jan 2019 - PresentCanada• Work with a project team to develop program and course content that engages students in meaningful, interactive, and transferable learning in a specified topic/field.• Focusing on Digital marketing curriculum development and updates.• Consult on the development of course outcomes and objectives.• Work with subject matter resources to identify competencies, skills, knowledge, and abilities required for the program every year• Develop and select appropriate teaching/learning strategies, activities and resources to support learning goals and outcomes.• Develop evaluation criteria and assessment instruments that align with instructional goals and outcomes.• Organize and maintain project documentation and course content. -
Sales And Marketing LecturerIlac International College Nov 2018 - PresentToronto, Canada AreaThis position includes teaching programs at Ilac's Business school.https://ilacinternationalcollege.com/school-of-business/◦ Teaching core concepts of marketing and management subject like: Marketing Fundamentals Digital Marketing Social Media Marketing Project Management Business Management Consumer Behaviour◦ Helping International students integrate into the new industry my providing them with key insights into industry standard subject matter.◦ Creating assignments and projects that will help the students build work samples.◦ Working with the school administration to design and develop course curriculum.
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Digital Marketing Specialist (Consultant)Canadian Business College Sep 2022 - PresentRemote1. Organic content development2. TikTok and Instagram video content3. Student engagement posts4. Meta Paid Ad campaigns and strategy5. Ad campaign targeting, budgeting and analytics
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Marketing And Digital Media LecturerCanadian Business College Feb 2018 - PresentToronto, Canada AreaCROSS DISCIPLINARY | PROFESSOR in | MARKETING | ADVERTISING | DIGITAL MEDIA STORYTELLING & TECHNOLOGY.• My focus is to help understand user first approach to the digital landscape. Using tools of design, User Experience, and market research.• Data driven approach to marketing and best practices in User analysis, Data Sciences, Search Engine tools.• Understanding the market psychology, browser thinking and how to acquire and retain attention online.• My method involves helping the students understand industry standards, market expectations for design and using the tools from ADOBE suite to achieve this! ( Premiere Pro, Photoshop, In-Design, Illustrator, Dream weaver,Audition etc)• Conceptualizing, brand strategy, marketing methodology to give the user value for their time online.• Through the course I teach different modules ranging from brand strategy, scripting, story- boarding, principles of digital media, social media strategy, E-commerce, audio video tools,• Marketing best practices, advertising, and technology to tie them all together giving the brand browser the full experience.Methods of Teaching:• Audio• Visual• Kinesthetic• Case Study• Practical ExperienceOther Responsibilities include:• Assisting students in a variety of ways through labs, workshops and computer-based training• Administer exams and grade students as needed• Perform administrative tasks including updating student records & files
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Marketing SpecialistAuroville Consulting May 2021 - Feb 2024Remote -
Yoga Instructor (Part Time) At The Toronto CentreSivananda Ashram Yoga Camp, Quebec, Canada Oct 2017 - Jan 2023Toronto, Canada AreaHatha Yoga Instructor certified in Uttarkashi, India. -
Part Time Yoga InstructorSivananda Ashram Yoga Camp, Quebec, Canada Sep 2017 - Mar 2020Toronto, Canada Area
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Digital Marketing AnalystCultbuzz Jan 2017 - Feb 2018SOCIAL MEDIA STRATEGY | ANALYTICS | CAMPAIGN BUDGETS | INFLUENCER PARTNERING | INTEGRATED CAMPAIGNS | SOCIAL LISTENING | CROSS PLATFORM MARKETING | CONTENT OPTIMIZATION◦Planning, execution, monitoring and control digital marketing strategies. Creating analyticssightings to pitch strategies for ideal search, social optimization to boost conversions.◦ Creating SEO , SEM Strategies with industry best practices and linking Analytics to monitor KPI's.◦ Asses campaign performance to identify insights to enhance customer experience.◦Travel to South East Asia to research client potential and help strategize based on their pagemetrics.Work with local creative team to create campaign specific content. http://www.cultbuzz.com/ ◦Six months of travel to India, Southeast Asia (March to July 2017). Activities included volunteer workin Kolkata with disabled women, non-profit fundraising and teaching English to street children.
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Social Media StrategistPublicis Jun 2016 - Feb 2017Toronto, Canada AreaROGERSSOCIAL MEDIA STRATEGY | SOCIAL LISTENING INSIGHTS | AD CREATION | HASHTAG METRICS | CLIENT MANAGEMENT | CROSS PLATFORM ANALYTICS | INFLUENCER STRATEGYMy role involves creative brand strategy to enhance engagement with online audiences. Creating media strategy through the systematic derivations of whats trending, analytics tools boosting relevancy and escalating reach. Social media monitoring, listening, analytics, and intelligence across multiple brand channels and constantly adapt to the evolving online environment. 1) Planning, mapping and implementing creative strategy to engage with Brand audiences. (600,000+)2) Content Planning, Management and Posting3) Social Campaign planning and Influencer strategy 4) Social listening, Content Analysis & Reporting 5) Ad creation: for social channels and Dynamic ads on Facebook6) Engaging with brand audiences and track campaign keywords for metrics7) Client management and strengthening brand presence8) Working closely with creative teams 9) Ideation and implementation of cutting edge trends 10) Research and recommendations for Trending patternsSocial contest creation and performance tracking -
Digital Brand StrategyHiggins Register Nov 2015 - Feb 201625 Liberty StACCOUNT MANAGEMENT | DIGITAL MEDIA PLANNING | SOCIAL MEDIA STRATEGY | TEAM MANAGEMENT | PRESENTATIONS | PITCHING BUDGETS | CAMPAIGN TRACKING HIGGINS is an upcoming POS tech start-up with great potential. My role at the company was to establish a digital media presence for the brand and manage a team of •Brand management and increase digital media presence• Manage the digital marketing team and work with photographers, graphic designers, copywriters, videographer, motion graphics artist to create assets for online branding.• Reporting to the CEO with campaign budgets and Social media strategy to improve online traffic• SEO optimization to enhance search engine rankings and monitor online spendings • Managing advertising spendings and tracking campaign metrics using Google Analytics tools. -
Social Media & AnalyticsGladstone Media Feb 2016 - 2016Toronto, Canada AreaBRAND STRATEGY| SOCIAL MEDIA PLANNING | ACCOUNT MANAGEMENT| CLIENT MANAGEMENT| PRESENTATIONS | ANALYTICS AND CAMPAIGN TRACKINGMy role is to manage brands through social media tools (Facebook, Instagram, Twitter, Pinterest, YouTube, etc.) with consistent brand guidelines to increase engagement and drive traffic for multiple clients. The principal tasks associated with this role included: • Developing monthly content calendars based on brand priorities.• Managing client expectations for branding strategy• Account management and content development• Delivering to set campaign deadline and tracking results using Facebook Insights, Google analytics, and multiple metrics tools• Copywriting for social posts that align to the brand’s tone of voice and social persona.• Image/Video selection and editing (as necessary) to accompany posts.• Scheduling content on platforms like Hootsuite/Buffer, paid ad campaigns to increase engagement and reach.• Regular correspondence with social media followers, engaging online and ideation of social engagement programs • Integrated brand promotions through online relationships with associated brands.• Monitoring social media campaign budgets and strategizing online spendings.• Online monitoring of brand mentions on social platforms and engaging with them.• Enhancing Online PR to help generate positive coverage in blogs, forums through active online engagement.• Weekly reporting and monthly deep dive Analytics reports of platform performance. -
Project ManagerForrat'S Chocolate - Fanshawe Project Sep 2014 - Jun 2015London, Canada AreaBRAND STRATEGY | TEAM MANAGEMENT | PITCHING | CLIENT LIASON | DIGITAL MEDIA PLANNING• Build efficient sales funnel (online) for the local business to increase customer engagement, retention, and revenue.• Developing brand identity, logo, website design to accelerate the growth of online customer base.• Creating social media profiles and tying campaigns across multiple platforms using Hoot suite.• Increasing web traffic using SEO and SEM tools. Boosting brand campaigns with Google AdWords and Analytics tools over a custom CMS framework. • Pitching the digital media strategy and presenting consumer behavior research with a corresponding online campaign budget.• Strategic Consulting, including business plan & sales strategy development.
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Account Manager (Digital Strategy)Ss Media Productions Aug 2013 - Jun 2014Asia•Assist in all aspects of mass and online media, including, but not limited to: strategy, planning/buying, budgeting, execution, reporting/tracking, agency relationship.•Ensure that media plans and buys can be quickly revised to meet ever-changing objectives and assist in SEM and SEO strategy and execution.•Conduct Competitive research and analyze to make recommendations regarding brand media based on regional and national brand objectives.•Work closely with creative teams (traditional and online) to ensure adherence to media vendor requirements.•Assist in all Paid Social Media campaigns and ensure key metrics are met.
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Brand Manager ( Client Management)English Wizard Foundation Jan 2010 - Jan 2014Asia•Brand promotion and Client vendor relationship.•Approaching and making contact with new clients.•Pitching collaborative strategies through presentations and conducting mock sessions for students.•Intensive market research, preparing campaign reports and KPI to increase clientele and reach of the National Competition.
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Digital Marketing InternStar Tv Network May 2013 - Jul 2013Working collaboratively with the marketing team to develop and implement overall marketing plan. Creating marketing strategy for online promotions including social media platforms and SEO optimization.Provide unique creative and graphic design for various digital initiatives and create graphic and digital components for company-wide marketing strategies including display marketing, website usability, mobile marketing, social media and content marketing strategiesDesigning and maintaining social media accounts.Manage and optimize digital content for web, email and social media properties, manage the flow of information to be posted on websites, blogs and social media. Responsible for the coordination and maintenance of website content.Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) and provide recommendations to Marketing team based on performance analysis. -
Radio InternshipDigital Marketing Intern Oct 2011 - Dec 2011Asia
Swetha Shri Skills
Swetha Shri Education Details
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Urban Education And Leadership -
Post Graduation -
University : Bachelors -
Mahadevi Birla Shishu ViharEnglish Environmental Sustainability Biology Chemistry Physics Maths Art Hindi
Frequently Asked Questions about Swetha Shri
What company does Swetha Shri work for?
Swetha Shri works for Canadian Business College
What is Swetha Shri's role at the current company?
Swetha Shri's current role is Curriculum Developer.
What is Swetha Shri's email address?
Swetha Shri's email address is sw****@****hoo.com
What schools did Swetha Shri attend?
Swetha Shri attended York University, Fanshawe College, St. Xavier's College (Autonomous), Kolkata, Mahadevi Birla Shishu Vihar.
What are some of Swetha Shri's interests?
Swetha Shri has interest in Social Services, Children.
What skills is Swetha Shri known for?
Swetha Shri has skills like Social Media, Social Media Marketing, Advertising, Public Relations, Digital Marketing, Digital Media, Microsoft Office, Marketing, Event Management, Marketing Strategy, Photoshop, Illustrator.
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