Providing GTM consulting and advisory services for technology and non-profit organizations.Ingwalabs - GTM Advisory, including messaging, positioning, and content strategyFallon PFC - Director of Marketing Communications and TechnologyStealth - Product Definition and GTM Strategy

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IoT| Cyber Security| Enterprise Solutions(Endpoints, Crisis Communications)| Smart Mobility

Intalio, Inc. (PaaS Vendor)Developed product positioning and marketing messages for several open-source and cloud solutions and executed various promotional activities to support the company's growth from conception to launchArticulated product value to address customer and market needs through success stories and white papers focusing on various industry verticals such as government, financial, telecommunications and software that translated to higher revenues from customers and partners Revitalized lead generation through webinars, email campaigns for existing product and service portfolio, including open-source solutions such as Business Process Management and Jetty, resulting in steady revenue generation and effective use of marketing dollarsManaged and collaborated with cross-functional teams including sales, engineering and professional services to deliver and launch a successful open-source business process management website that addressed growing customer needs and improved website trafficStrengthened corporate brand on various social media platforms such as LinkedIn, Facebook and Twitter that led to improved customer interaction and lead generation

Reduced costs and delivery time of marketing collateral by improving collaboration with technical writers, subject matter experts and external creative agencies> https://www.cisco.com/c/en/us/solutions/cisco-on-cisco.html#~expertsCreated a project plan that documents the mission, value proposition and stakeholders for developing an Interactive virtual module, Data Center 2011 – Texas that received higher customer feedback ratings> http://www.cisco.com/web/about/ciscoitatwork/data_center/flash/dc_experience/datacenter2011/index.html?cpg=dc2011&chn=direct&seg=directManaged the India Data Center Project, developing a virtual data center tour for CIOs, CTO and other IT executivesDeveloped surveys and generated metrics dashboard for web content to capture the success of marketing efforts for senior management

Graduate Student Representative Board MemberJuly 2009 - May 2010President, Entrepreneur's ConnectionJune 2008 - June 2009Vice President, Entrepreneur's ConnectionAugust 2007 - June 2008

Improved Cisco on Cisco's presence on 80 external facing cisco.com websites with banner ad campaigns and increased ad time by 60%Defined templates to capture success of marketing initiatives for senior managementCreated a process to optimize workflow for updating case studies and Ciscopedia best practices> https://www.youtube.com/watch?v=EnI2IxfFKaE