Posh Provisions Limited manufactures and distributes 100% natural snack food products in Cameroon under the DreamBIG! brand name.

At this startup focused on allergy-friendly foods at fair prices, I introduced content marketing and customer service processes to drive direct-to-consumer traffic growth and loyalty.

I drive donor acquisition and engagement with the largest charity in the U.S. with end-to-end responsibility for donor strategy and marketing operations.I lead a team of enthusiastic, customer-obsessed brand marketers and marketing technologists. We spend our time exploring the needs of our donors and prospects and using technology to cost-effectively connect donors with our services.

I led a team of passionate digital marketing managers to tell the stories of Starbucks coffee products through owned, earned, shared, and paid connections. In partnership with our brand management teams, I created connections with consumers to drive traffic and transactions in Starbucks retail stores and channel partners.

I developed the digital launch plan for the flagship Starbucks Reserve(R) Roastery and Tasting Room store in Seattle.

Manage P&L, promotions and near-term product innovation for Brewed Coffee business, Americas (U.S. & Canada).• Developed vision and strategy to deliver record sales and product leadership for flagship product category. • Led marketing team to execute annual integrated marketing plans based on consumer insights, competitive analysis, product innovation and retail capabilities. • Championed entry into whitespace market segment with new product innovation and supporting retail marketing tactics to capture share and deliver halo to mainline product category.• Partnered with internal creative agency to develop in-store, digital/social and guerrilla marketing collateral.• Created sales and marketing expense forecasts and managed spending within budget.• Nurtured relationships with key retail operators to jointly develop corporate marketing initiatives that supported unique needs of top markets. Led regional sales training and product introduction for portfolio product lines.

Developed business cases for new product development opportunities. Scope included idea generation and screening, customer research, financial modeling, leadership presentations and project approvals.

Shopper marketing and retailer development for Always and Tampax. • Led development and execution of merchandising plans supporting product launches for the Always and Tampax brands at top retailers. • Worked directly with retailer sales teams to create custom product assortments driven by joint retailer/manufacturer marketing strategy.• Managed relationships with two external agencies (shopper, packaging) and internal supply chain to deliver regular cadence of customized marketing collateral to retailers.

Assistant Brand Manager, ThermaCare, Personal Health Care division.• Led cross-functional new product development team from proposition to pre-launch, including definition of commercial objectives, scope, SKU plan and pricing, and advertising campaign development. • Led development and launch of competitive response TV and print campaign, including size-of-prize, pricing, creative, and targeted media spending.• Developed weekly and annual brand business reviews and marketing plans; led agency media planning; managed marketing budget.• Designed and executed Bronze Effie award-winning viral campaign (2008).• Managed relationships with six advertising agencies (TV/print, digital, sports marketing, media planning, in-store, medical professional), including annual marketing planning.o Managed ongoing consultation with potential marketing services vendors.

Metamucil brand intern.

Four years of project management experience, with promotion from engineer to consultant to manager.• Led cross-functional team to develop and implement company-wide project engagement standards, reducing project initiation costs by 25%.• Advised senior sales and marketing executives on technology solutions for organic growth start-up venture; assembled and directed team to carry out the recommendations. Multi-million dollar initiative exceeded Year 1 revenue targets by 10%.• Finalist for 2004 Chairman’s Award (highest corporate honor).• Conceived and implemented process for liquidating excess inventory through branded store on eBay, resulting in 20% improvement in cost recovery at three business units.• Managed career planning and staffing for one direct report.