Stephen W. Fusi Email & Phone Number

Chapel Hill, NC, US

Durham, North Carolina, United States

Cameroon

Posh Provisions Limited manufactures and distributes 100% natural snack food products in Cameroon under the DreamBIG! brand name.

Raleigh-Durham, North Carolina Area

At this startup focused on allergy-friendly foods at fair prices, I introduced content marketing and customer service processes to drive direct-to-consumer traffic growth and loyalty.

Cary, North Carolina

I drive donor acquisition and engagement with the largest charity in the U.S. with end-to-end responsibility for donor strategy and marketing operations.I lead a team of enthusiastic, customer-obsessed brand marketers and marketing technologists. We spend our time exploring the needs of our donors and prospects and using technology to cost-effectively.

Cary, North Carolina

Greater Seattle Area

I led a team of passionate digital marketing managers to tell the stories of Starbucks coffee products through owned, earned, shared, and paid connections. In partnership with our brand management teams, I created connections with consumers to drive traffic and transactions in Starbucks retail stores and channel partners.

Greater Seattle Area

I developed the digital launch plan for the flagship Starbucks Reserve(R) Roastery and Tasting Room store in Seattle.

Greater Seattle Area

• Manage P&L, promotions and near-term product innovation for Brewed Coffee business, Americas (U.S. & Canada).
• Developed vision and strategy to deliver record sales and product leadership for flagship product category.
• Led marketing team to execute annual integrated marketing plans based on consumer insights, competitive analysis, product innovation and retail capabilities.
• Championed entry into whitespace market segment with new product innovation and supporting retail marketing tactics to capture share and deliver halo to mainline product category.
• Partnered with internal creative agency to develop in-store, digital/social and guerrilla marketing collateral.
• Created sales and marketing expense forecasts and managed spending within budget.

Greater Atlanta Area

Developed business cases for new product development opportunities. Scope included idea generation and screening, customer research, financial modeling, leadership presentations and project approvals.

• Shopper marketing and retailer development for Always and Tampax.
• Led development and execution of merchandising plans supporting product launches for the Always and Tampax brands at top retailers.
• Worked directly with retailer sales teams to create custom product assortments driven by joint retailer/manufacturer marketing strategy.
• Managed relationships with two external agencies (shopper, packaging) and internal supply chain to deliver regular cadence of customized marketing collateral to retailers.

• Assistant Brand Manager, ThermaCare, Personal Health Care division.
• Led cross-functional new product development team from proposition to pre-launch, including definition of commercial objectives, scope, SKU plan and pricing, and advertising campaign development.
• Led development and launch of competitive response TV and print campaign, including size-of-prize, pricing, creative, and targeted media spending.
• Developed weekly and annual brand business reviews and marketing plans; led agency media planning; managed marketing budget.
• Designed and executed Bronze Effie award-winning viral campaign (2008).
• Managed relationships with six advertising agencies (TV/print, digital, sports marketing, media planning, in-store, medical professional), including annual marketing planning.o Managed ongoing consultation with.

Metamucil brand intern.

• Four years of project management experience, with promotion from engineer to consultant to manager.
• Led cross-functional team to develop and implement company-wide project engagement standards, reducing project initiation costs by 25%.
• Advised senior sales and marketing executives on technology solutions for organic growth start-up venture; assembled and directed team to carry out the recommendations. Multi-million dollar initiative exceeded Year 1.
• Finalist for 2004 Chairman’s Award (highest corporate honor).
• Conceived and implemented process for liquidating excess inventory through branded store on eBay, resulting in 20% improvement in cost recovery at three business units.
• Managed career planning and staffing for one direct report.

Mba, Marketing, General Management

Activities and Societies: Bill and Melinda Gates Foundation University Scholar, Marketing Fellows co-chair, Consulting Club, Marketing.

Ms, Electrical Engineering

Activities and Societies: Grainger Fellow for Power Electronics

Bs, Electrical Engineering

Activities and Societies: Phi Beta Sigma Fraternity, Inc. IEEE National Society of Black Engineers

Education record

Activities and Societies: Cross-country team