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Energizing leader with proven track record of building Brands and turning around under-performing businesses to drive strong revenue and earnings growth. Classically trained marketing professional with extensive experience in consumer packaged goods. General management focus with broad-based business knowledge including marketing, finance and international. Collaborative leadership style with a bias for action, results orientation and a focus on developing people.
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Svp/CmoUtz Quality Foods Mar 2018 - PresentHanover, Pa, Us -
Svp/CmoUtz Quality Foods Mar 2018 - PresentHanover, Pa, UsWhen William and Salie Utz first started making fresh potato chips in 1921, they had no idea how popular the brand bearing their name would become. Nearly 100 years later, Utz snacks still deliver freshness you can taste in every satisfying crunch!
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Board MemberCisse Cocoa Co. Jun 2014 - PresentMamaroneck, New York, UsCissé (pronounced see-say) is a women-owned business that imports Fair Trade, Organic cocoa from a farmers’ cooperative in the Dominican Republic to use in delicious ready-to-eat brownie thins, and gourmet baking and hot cocoa mixes. All of our products are made with real ingredients, which are sourced with care through a transparent and responsible supply chain. Available in 2,000 retail locations nationally including Whole Foods Market, Kroger, Target, Sur la Table, Dean and Deluca as well as online on Amazon.com. -
Vp MarketingWm Barr Jan 2016 - Feb 2018Led $250M portfolio of brands in home and personal care.
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Founder/CeoCpg Consultants Jul 2014 - Jan 2016Consulting with several consumer products clients and private equity firms identifying and analyzing potential transactions. • Developed entry strategy for UK based company to import salty snack to US. Created positioning that targeted millennials with appropriate brand personality to capitalize on social media and digital marketing.• Completed Brand repositioning and graphic redesign to fine-tune equity communication.• Created category expansion, line extensions and and new product launches with social/digital launch plans.
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Global Vp Cookies & CrackersPepperidge Farm Sep 2001 - Jun 2014Norwalk, Connecticut, UsLed $1.2B global portfolio of cookie and cracker businesses, with Brands including Goldfish crackers and Milano cookies. Full P&L responsibility for over 50% of total company sales and over 65% of earnings. Team leader of the Snacks Leadership Team, the cross-functional team to provide strategic direction and prioritize resources. Manage four teams with staff of twenty one while providing mentoring across the organization. -
Marketing ManagerCrayola 1997 - 2001Easton, Pa, UsLed the Marker Team, with products including CRAYOLA Markers, CRAYOLA Color WipeOffs and CRAYOLA Color Wonder – full P&L responsibility for a $125MM business that represented over 35% of total company sales and over 50% of operating profit. Managed team of five. -
Brand ManagerNabisco 1994 - 1997UsManaged Chips Ahoy - “America’s Favorite Chocolate Chip Cookie” Brand, with P&L responsibility for a $340M business and the second largest cookie Brand in the $2B portfolio. The Brand had a $30M advertising and promotion budget. Also managed Innovation. -
Brand ManagerMars 1990 - 1994Mclean, Virginia, UsBrand Manager Kudos snacks and Brand Supervisor PB Max. -
Senior Financial AnalystJohnson & Johnson 1985 - 1988New Brunswick, Nj, UsSenior Financial Analyst supporting capital investment and central engineering group.
Steve White Skills
Steve White Education Details
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Duke University - The Fuqua School Of BusinessMarketing -
Bucknell UniversityAccounting And Finance
Frequently Asked Questions about Steve White
What company does Steve White work for?
Steve White works for Utz Quality Foods
What is Steve White's role at the current company?
Steve White's current role is SVP/CMO.
What is Steve White's email address?
Steve White's email address is st****@****bal.net
What is Steve White's direct phone number?
Steve White's direct phone number is +120364*****
What schools did Steve White attend?
Steve White attended Duke University - The Fuqua School Of Business, Bucknell University.
What are some of Steve White's interests?
Steve White has interest in Football, Aerobics, Collecting Antiques, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, The Arts.
What skills is Steve White known for?
Steve White has skills like Consumer Products, Cross Functional Team Leadership, Fmcg, Customer Insight, Brand Management, Marketing, Competitive Analysis, Shopper Marketing, Product Innovation, Brand Equity, Segmentation, Strategy.
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