Lawrence Swiader

Lawrence Swiader Email and Phone Number

Driving Digital Transformation for Preservation & Education | Chief Digital Officer at American Battlefield Trust | Expert in Strategy, Fundraising, and Human-Centered Design @ American Battlefield Trust
Lawrence Swiader's Location
Washington, District of Columbia, United States, United States
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About Lawrence Swiader

I have spent my career at the intersection of technology, media, education, and marketing in service of improving people’s lives. Currently, I lead digital strategy at the American Battlefield Trust and oversee all aspects of the Trust's digital presence including (digital) fundraising, marketing, and education. Previous to that experience, I was the creator of the Bedsider birth control support network at The National Campaign to to Prevent Teen and Unplanned Pregnancy. The program, built on insights from the human-centered design process, was proven to improve the reproductive health behaviors of young adults in a ground-breaking study published in 2015. Before that, I was the Chief Information Officer at the U.S. Holocaust Memorial Museum where I built the museum's web presence and used technology as a tool to inform the world about the history of the Holocaust and to use that knowledge to motivate people to act to end contemporary genocide. In my second home of Athens, Greece, I have consulted on various projects for clients including the Athens Metro and museums of Greek history. I graduated from the S.I. Newhouse School of Public Communications at Syracuse University with a degree in Television, Radio, and Film, and later earned a Masters degree in Instructional Design, Development, and Evaluation from Syracuse University’s School of Education.I find inspiration from playing tennis, sea kayaking in Greece, art, and a good book.Specialties: Behavior change, human-centered design, branding, needs analysis, strategy, staff development, non-profit business environment, digitization, all aspects of website production, video production, evaluation, project management, IT management, fundraising.

Lawrence Swiader's Current Company Details
American Battlefield Trust

American Battlefield Trust

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Driving Digital Transformation for Preservation & Education | Chief Digital Officer at American Battlefield Trust | Expert in Strategy, Fundraising, and Human-Centered Design
Lawrence Swiader Work Experience Details
  • American Battlefield Trust
    Chief Digital Officer (Cdo)
    American Battlefield Trust Sep 2017 - Present
    Washington, Dc, Us
    Leads a team of staff and contractors using digital media to help preserve battlefield land through education, fundraising, marketing, and advocacy. My team is responsible for managing the American Battlefield Trust's website, mobile battlefield apps, and other digital products to inform the public about the vital role these battlefields played in determining the course of our nation’s history. In addition, all digital marketing and fundraising happens under my leadership.
  • The National Campaign To Prevent Teen And Unplanned Pregnancy
    Vice President, Digital Media
    The National Campaign To Prevent Teen And Unplanned Pregnancy Jan 2016 - Sep 2017
    Washington, Dc, Us
    Led programs for teens and adults and oversaw all aspects of The National Campaign’s digital presence and behavioral design. Duties included: • Setting overall strategy, team building & recruiting, thought leadership; • Behavior change, informational, and procedural learning via digital & mobile media; • Leading brand management, advertising, content marketing, and other outreach efforts; • Process and program evaluations; web analytics and other measurement; • Leading Design Thinking workshops for internal and external teams.Raised more than $30 million in grants and donations. Fosters relationships with board members, funders, C-level leaders. Expertise in many systems including Drupal, Ruby on Rails, HTML, CSS, Blackbaud, Google 360 Suite, Adobe Suite, social media analytics.
  • The National Campaign To Prevent Teen And Unplanned Pregnancy
    Senior Director Of Digital Media
    The National Campaign To Prevent Teen And Unplanned Pregnancy Oct 2008 - Jan 2016
    Washington, Dc, Us
    Directs all activities of the Bedsider.org birth control support network program and oversees all aspects of The National Campaign’s digital presence. Duties include: o Setting overall strategy, thought leadership, o Leading & recruiting a diverse team of developers, content creators, designers, and marketers; o Behavior change, informational, and procedural learning via technology; o Mobile and app design and development; o Oversees all marketing and outreach efforts for the program; o Process and program evaluations; web analytics and other measurement.Responsible for vendor and donor relations representing over $20 million in contracts anddonations.Develops relationships with media partners (Ad Council, MTV, Google, Yelp,Twitter, etc.) to include prevention messages in the content of existing programs; work with samepartners to create new content (PSAs, sponsored media).
  • United States Holocaust Memorial Museum
    Chief Information Officer
    United States Holocaust Memorial Museum Aug 2006 - Sep 2008
    Washington, Dc, Us
    Directed all activities in the Information and Technology Office (enterprise systems, e-Government, business processes, programs, as well as hardware and networking needs) with a $5.6 million annual budget and more than 35 personnel. Raised millions of dollars to translate the Museum’s online Holocaust Encyclopedia into nine languages and for outreach worldwide. Managed the digitization of museum collections for better access and preservation. Created a mapping initiative that was part of a movement to end the Darfur genocide in partnership with Google, the United Nations, the State Department, and Amnesty International.
  • United States Holocaust Memorial Museum
    Deputy Chief Information Officer
    United States Holocaust Memorial Museum Aug 2005 - Aug 2006
    Washington, Dc, Us
    Oversaw day-to-day activities (enterprise systems, business processes, as well as hardware and networking needs) in the Information and Technology Office. Re-thought the Museum’s online brand—and, by extension, whole brand—including all aspects of product development (exhibitions, TV production, Web).
  • United States Holocaust Memorial Museum
    Director, Outreach Technology
    United States Holocaust Memorial Museum Aug 2002 - Aug 2005
    Washington, Dc, Us
    Managed all outreach activities of the Museum’s technology initiatives including direct hiring and supervision of 15 people ranging from graphic designers to programmers and contractors. Managed the creation of all Web products and all technology initiatives in exhibitions (all applications of technology to the Museum’s messages). Created millions of dollars in revenue from online giving.
  • United States Holocaust Memorial Museum
    Web Administrator
    United States Holocaust Memorial Museum Aug 1998 - Aug 2002
    Washington, Dc, Us
    Established a Web presence for the Museum that reflected its status as a national and international institution. Wrote code, created page designs, imagined possibilities. Grew the department from one person to a team of six that also won numerous awards.
  • Syzygy Consulting
    Independent Consultant
    Syzygy Consulting Jan 1997 - Jul 1998
    Strategic Consulting, including business plan & Web strategy development.
  • United Parcel Service
    Instructional Designer
    United Parcel Service Nov 1993 - Dec 1996
    Atlanta, Ga, Us
    • Lead analyst in performance support programs for multiple internal accounts (delivery systems, security, sales). • Oversaw project design, development, implementation, evaluation and budget planning.• Training programs resulted in increased retention of information and additional business. Success contributed to growth of department. • Created a web-based electronic performance support system that included a data collection tool used for assessment.

Lawrence Swiader Skills

Nonprofits Strategy Digital Media Social Media Content Strategy Social Media Marketing Non Profits Leadership Public Speaking Fundraising Digital Strategy Digital Marketing User Experience Mobile Marketing Management Mobile Devices New Media Start Ups Marketing Editing Analytics Nonprofit Organizations Media Outreach Executive Management Staff Development Needs Analysis Social Outreach Public Outreach Behavior Change User Centered Design Mobile Public Health Design Thinking Strategy Development

Lawrence Swiader Education Details

  • Syracuse University
    Syracuse University
    And Evaluation
  • Syracuse University
    Syracuse University
    Television Production

Frequently Asked Questions about Lawrence Swiader

What company does Lawrence Swiader work for?

Lawrence Swiader works for American Battlefield Trust

What is Lawrence Swiader's role at the current company?

Lawrence Swiader's current role is Driving Digital Transformation for Preservation & Education | Chief Digital Officer at American Battlefield Trust | Expert in Strategy, Fundraising, and Human-Centered Design.

What is Lawrence Swiader's email address?

Lawrence Swiader's email address is la****@****ail.com

What is Lawrence Swiader's direct phone number?

Lawrence Swiader's direct phone number is +120236*****

What schools did Lawrence Swiader attend?

Lawrence Swiader attended Syracuse University, Syracuse University.

What skills is Lawrence Swiader known for?

Lawrence Swiader has skills like Nonprofits, Strategy, Digital Media, Social Media, Content Strategy, Social Media Marketing, Non Profits, Leadership, Public Speaking, Fundraising, Digital Strategy, Digital Marketing.

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