Sooyoung Lee Email & Phone Number

Experienced professional in beauty and health supplement branding and marketing strategy, with a unique blend of market and consumer insights gained from both agency and client-side roles. As a Brand Manager for Amway Korea’s Nutrilite team, I specialized in developing holistic brand strategies and launching health supplement products on both global and local scales. I am particularly skilled in project management for personalized health platforms, optimizing services with data-driven insights, and executing Go-To-Market strategies.While managing the overseas promotional marketing activities for the domestic beauty brand 'Dear Dahlia,' I developed outbound marketing strategies tailored to various foreign markets and distribution channels, executing high-impact online and offline campaigns.During my time as an Account Executive at Weber Shandwick Korea, I gained extensive expertise in end-to-end digital marketing. I managed all aspects of social media campaign planning, KPI setting, budget allocation, ad execution, and performance analysis, ensuring seamless and impactful results.