Susan Wenner Jackson Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, United States

• Positioning Kroger Precision Marketing (KPM) as an Industry Leader: Spearheaded a comprehensive content strategy, boosting KPM’s media visibility with a 57% year-over-year increase in mentions and features, solidifying its reputation in media advertising.• Enhancing Client Engagement Through Marketing Automation: Managed and executed 185 email campaigns annually, reaching 176,000+ recipients with a 29% open rate. Spearheaded personalized email strategies, including A/B testing and multi-send campaigns, to optimize engagement and increase open and click rates​.• Streamlining Content Marketing for Diverse Audiences: Developed and edited high-quality content across multiple channels, including blog posts, landing pages, social media, and newsletters, tailored for distinct audiences like KAP users, emerging clients, and suppliers​.• Driving Demand Generation and Adoption: Played a key role in creating a 10-part training series for new Kroger Ad Platform users, increasing feature adoption and client satisfaction. • Data-Driven Insights and Strategy Implementation: Leveraged engagement dashboards and analytics to refine content strategies, identifying trends to boost client engagement and campaign performance​.• Collaborating Across Stakeholders: Partnered with product teams, sales, and corporate marketing to deliver cohesive seasonal campaigns, training materials, and insights-driven communications​.• Driving User Engagement: Enhanced website performance post-redesign, achieving a 14% rise in total users and 16% in new users. Created high-impact articles, social posts, and video content, expanding audience reach.• Expanding Brand Presence at Cannes Lions 2024: Led content strategy for KPM's inaugural participation, featuring nine panels with top brand and agency partners. Generated 20+ media features in outlets like Digiday and Ad Age, reinforcing KPM’s thought leadership.

Kettering, Ohio

• Building Brand Visibility: Designed and implemented content strategies across digital channels, leading to a 150% increase in organic traffic and a 200% boost in engagement for key brands like AT-A-GLANCE.• Successful Product Launches: Directed a high-impact campaign for a major product launch, resulting in 10,000 new customers and $500K in direct-to-consumer sales within the first month.• Boosting Site Traffic: Spearheaded content strategy for three brand websites, driving a 55% traffic increase and enhancing customer engagement.• Multi-Channel Campaigns: Orchestrated content for integrated campaigns, increasing lead generation and conversions by 28% through customer-centric messaging.

Cincinnati Area, Ky

• Elevating Brand Engagement: Provided strategic content consulting to Fortune 100 clients, agencies, and mid-sized businesses, achieving measurable increases in brand engagement.• Boosting Non-Profit Visibility: Developed SEO and email strategies for a non-profit, increasing website traffic by 300% through targeted messaging.• Differentiating Brand for Construction Client: Collaborated with executives to define product positioning and strategy, distinguishing the brand in a competitive market.• Strengthening Messaging Consistency: Developed newsletters, messaging, and 45+ blog posts for clients, enhancing brand visibility and audience engagement.

Cincinnati, Ohio

• Growing Publisher Network: Expanded a network of 2,500+ publishers with Pinterest-driven strategies, boosting engagement and brand visibility.• Advancing Innovation through Communication: Built and executed communication strategies for new software and services, establishing Ahalogy as a leader in content marketing solutions.• Strategic Content for Startup Growth: Directed content for Ahalogy’s brand, UX, and SEO, contributing to company growth and eventual acquisition by Quotient.• Industry Thought Leadership: Represented Ahalogy at major conferences and on platforms like Food Blogger Pro and Snap Conference, enhancing its influence in influencer marketing.

Cincinnati, Oh

• Driving Brand Identity for National Clients: Created compelling brand campaigns for Kroger’s Simple Truth and Mars’s Nutro pet brands, enhancing market positioning.• Strategic Content Development: Produced on-brand content with cross-functional teams, reinforcing Rockfish’s innovative reputation.• Ensuring Quality & Consistency: Collaborated with clients and stakeholders to refine and finalize high-quality content, supporting client goals.

Cincinnati, Oh

+ Provided social media, content strategy, copywriting, and community management for small businesses, nonprofit organizations, and startups+ Clients included Prilosec OTC (Procter & Gamble), Mom Corps, and Purse Perfector+ Performed critical analysis of social media and content strategy to identify clients' needs and recommend solutions+ Contributed digital and social media content as part of comprehensive marketing campaigns

Cincinnati, Oh

+ Planned and edited 50-plus print magazines a year (including editorial and promotional content), targeting best customers of Kroger, the country’s largest grocery retailer. + Magazine topics included cooking, parenting, beauty, gourmet cooking/wine, sports events, holidays and more. + Built and worked with a nationwide network of 300 top-tier freelance writers to contribute editorial content based on their expertise. + Created and implemented editorial style guide to maintain cohesive copy, voice and tone across all Kroger best-customer publications. + Concepted and wrote some of the industry’s highest-performing direct mail pieces (response rates of 40% and higher). These mailers engaged Kroger’s best customers on behalf of General Mills, GlaxoSmithKline, Procter & Gamble, Unilever and others. + Proofread and copy edited print, web, and email creative pieces.

Cincinnati, Oh

+ Led creative strategy and copywriting for integrated marketing campaigns and relationship programs at industry-leading agency. + Concepted, executed, and managed wide variety of interactive projects, such as podcasting, content management systems, rich media campaigns, video-enhanced websites, e-commerce, newsletters, viral applications, and Flash-based online tools and websites. + Advised and mentored internal team of writers, supported by a pool of freelance writers. + Clients included Abbott Nutrition (Similac, Ensure, Glucerna), Procter & Gamble (HealthExpressions.com, Metamucil, Pepto-Bismol, Vicks, Fibersure, Folgers, Luvs, Pampers, PUR), ConAgra Foods (Healthy Choice, Hunt’s, StartMakingChoices.com, Egg Beaters), McCormick, IXIS, and NCR. + Won multiple awards in Internet Advertising Competition, Web Marketing Awards, and Procter & Gamble Healthcare Communication Awards. + Provided subject matter expertise on digital marketing, blogging, and best practices.

Cincinnati, Ohio, United States

Led local, regional, and national PR campaign in preparation for opening of new CAC museum building designed by Zaha Hadid.

Cincinnati, Ohio, United States

Served as managing editor of Family Tree Magazine, a monthly print magazine and online publication for genealogy enthusiasts.

Fort Pierce, Florida, United States

Covered county government-related issues and news stories for the Fort Pierce Tribune, a daily newspaper based in St. Lucie County, Florida. (Now part of TCPalm group, owned by Gannett.)

Master'S, Journalism

Concentrated in magazine publishing, urban reporting, and literary journalism.

Bachelor'S, English/Journalism

Activities and Societies: Graduated cum laude and Phi Beta Kappa; managing editor of The Miami Student (college newspaper)