Sachi W. Email & Phone Number

Philadelphia, PA, US

Northbrook, IL, US

Philadelphia, PA, US

• Lead the growth and retention strategy for Residential, Business, Mobile, & Ancillary lines of business
• Oversee the management and optimization of a multi-million dollar media budget (on budget every quarter)
• Identified several opportunities across paid and organic search to maximize total SERP brand authority
• Create audience segments leveraging 1st party data and onsite behaviors
• Launched first AI automation test which yielded a 300% lift in ROAS
• Gather and disseminate competitive trends to help inform strategic planning across media channel

Philadelphia, PA, US

Lead team of 3 through daily SEM pacing and optimization.Oversaw the addition of 4 new lines of business (campaign creation, keyword research, copy creation)Manage creative copy and landing page testing roadmapCollaborate with SEO to understand opportunities for keyword optimizations

Philadelphia, PA, US

Lead team of 2 in SEM optimizations for 2 lines of businessEvaluate opportunities for landing page testing which yielded a 3% lift in conversion rateContinue to grow the paid search channel with sales up 10% YoY

Philadelphia, PA, US

Identify opportunities for testing ad copy and keywordsLeveraged insights to grow search channel by 24% YoYProject planning to restructure SEM campaigns for in-house teamCreated a budget pacing document that tracks intra-day pacing and weights pacing based on demand.

• Responsible for the day-to-day execution of paid search strategy and tactics
• Support a search portfolio of 30+ accounts and $15MM in budgets across all brands
• Perform monthly optimizations that focus on driving key performance indicators
• Conduct keyword research and prepare estimates based on client goals
• Write custom ad copy across HCP and patient targets
• Analyze ad copy, landing page testing, and overall performance of paid search campaigns

• Generate brand awareness by promoting various products and services as well as VIP and celebrity engagements
• Distribute samples, premiums, and marketing materials to target audience to help drive sales for each brand
• Integrate social media and key messages to ensure high traffic and maximum exposure of brand initiatives
• Manage and train staff to ensure exceptional delivery of client expectations

Philadelphia, PA, US

• Assisted in the planning, development, and execution of all signature events and partnerships
• Manage digital promotion including microsite creation, email blasts and display advertising
• Created and develop special advertisements, media kits, and marketing materials to drive sales across integrated platforms
• Provided account servicing to clients in the form of overall activation, recap, and day-to-day management
• Negotiated trade agreements for various partnerships and promotions to help elevate the Philadelphia magazine brand
• Extensive experience with procurement and vendor relationship management

Boston, MA, US

• Investigated, analyzed, and determined compensability for a large caseload of Worker’s Compensation injuries
• Planned and managed care for injured employee and coordinated an efficient return to work status
• Directed and communicated budget updates for each claim as needed

New Brunswick, NJ, US

• Coordinated a corporate sponsorship and assisted in event activation at Mercedes-Benz Fashion Week in New York City
• Provided an event recap presentation, including suggestions for future sponsorship budget allocations
• Managed the digital campaign (including email blasts, website updates, online contests) for the Viactiv and Benecol Brands
• Evaluated and analyzed Nielsen data and provided recommendations for brand team on various marketing programs
• Worked efficiently with cross-functional partners, especially regulatory team members to ensure adequate approval of marketing materials

New Brunswick, NJ, US

• Successfully planned and executed a corporate sponsorship on behalf of the brand, Tylenol
• Managed key messaging and training for trade show activation at the American Pharmacist Association Conference
• Work with brand management to develop new ideas and strategies as a result of research conducted
• Established a standard operating procedure for tracking of inventory and web fulfillment for professional use

Delft, Zuid-Holland, NL

• Prepared balance sheet reconciliations for all IKEA stores
• Organized the proper documentation for deposits made each day
• Analyzed the reconciled accounts by preparing reclasses and write-offs
• Improved the process of updating reconciliations by communicating efficiently with multiple store departments

Bachelor Of Science In Business Administration, Marketing

Bachelor Of Science, Psychology

British Studies & Finance