Professional CV, Cover Letter and LinkedIn writing services for New Zealand clients.

• Supported the General Manager Customer and Community, I provided comprehensive organisational communications services, creating and implementing strategic communication and marketing plans and activities.• Executed campaigns to communicate Waipā Networks plans effectively.• Wrote compelling content, including internal communications, social media posts (Facebook, Instagram and LinkedIn), website updates, press releases, and publications, and created visually appealing print and digital advertising, video, and photography using Canva.• Liased with an external website, social media, graphic designer, and digital advertising consultant to brief them on various campaigns.• Ensured all communications from Waipā Networks teams were on brand and written in our tone of voice.• Supported communications during emergencies and critical incidents.• Built positive relationships within the team and with key stakeholders.• Engaged in continuous improvement processes to enhance business areas.

Responsible for creating and delivering communications and collateral to Service Partners to ensure they understood the technical requirements to perform at their best and deliver an outstanding end-customer experience.Communicated messages in the most effective style for the audience using various communication styles and channels and various media or combinations thereof. Responsible for the management and content development for the Service Company Portal, designed for field operational teams and the Service Partner people who worked on Chorus’ behalf.Worked closely and communicated with Service Partners to ensure alignment of messaging and was responsible for keeping stakeholders updated on relevant developments and helped build relationships that collaborated with Chorus and Service Partners. My key focus was continuous improvement and effectively managing the right communication frameworks.• Wrote and produced content for field technicians, ensuring they understood technical requirements and delivered outstanding customer experience.• Translated technical aspects of the tech’s job into a language and style most effective for the audience using different communication styles, channels, and various media.• Drafted and finalised all collateral intended for distribution to Service Partner technicians such as In The Loops, Toolbox Toolkit, etc.• Engaged with key stakeholders internally at Chorus and externally at Service Partners to ensure visibility and alignment of all messaging.• Developed a new communications framework and approval process within Chorus to support implementing changes for Service Partners. • Successfully managed the content development and Drupal platform migration of the Exchange website (formerly Service Partner Portal) designed for Chorus’ field operational teams and Service Partners.

• Successful creation and delivery of communications for technicians, ensuring they understand the technical requirements to perform at their best and deliver an outstanding end-customer experience. • Translated technical aspects of the tech’s job into a language and style most effective for the audience using different communication styles, channels and various media.• Successfully managed the content development and Drupal platform migration of the Exchange website (formerly Service Partner Portal) designed for Chorus’ field operational teams and Service Partners.• Engaged with key stakeholders internally at Chorus and externally at Service Companies to ensure visibility and alignment of all messaging.• Developed a new communications framework and approval process within Chorus to support implementing changes for Service Companies. • Drafted and finalised all collateral intended for distribution to Service Partner technicians such as In The Loop, Toolbox Toolkit, etc.• Successfully ran an annual technician survey to measure engagement.• Member of the Engagement Committee, sending monthly newsletters.

• Managed the Chorus public website, including updating and developing content such as articles and videos, reporting on Google Analytics statistics and making business recommendations.• Successfully completed a project to redesign the website with an improved, responsive, user-friendly design. • Worked with the marketing team on brand and communications collateral and reviewed all end-to-end communications materials and their effectiveness in improving our customer experience.• Successfully delivered outstanding communications projects, e.g. fibre install cards, consent brochures, etc., with effective stakeholder engagement and social media campaigns.• Established strong relationships with both key internal and external stakeholders.

I freelanced my travel writing services to various travel magazines, including writing editorial reviews of airlines, accommodations, tours, activities, restaurants, etc. and taking high-quality photography suitable for publishing.

Managed social media platforms and communities for global brands such as Ford, Contact Energy, Sacred Hill, Special K, and Nutri-Grain, including creating content, working with graphic designers, and reporting campaigns.

• Responsible for coordinating and writing monthly B2B and B2C e-newsletters, expo ezine campaigns, social media channels and website content such as articles and blog posts to sell products and services to people in Australia, the UK and South Africa looking to move to New Zealand.• Responsible for social media channels and website content generation and management, including writing articles and blog posts to sell products and services to customers.• Excellent time management and organisational skills to work to deadlines and keep schedules on track• Great verbal and written communication skills, with the ability to maintain good working relationships with a wide range of people, both in person and remotely.• Managed websites, including planning, generating and uploading content using management systems and WordPress to publish online.

Developed digital marketing strategies for a global audience, driving traffic to milkbooks.com, converting visitors into loyal customers and building the MILK brand through online public relations, SEO and advertising.• Generated sales by developing and deploying online strategies to reach a global audience, driving traffic to milkbooks.com, converting visitors into loyal customers and advocates and building the MILK brand• Digital marketing strategy - assisting in the development and implementation of all online sales and marketing strategies across online public relations, paid and natural search engine optimisation, paid advertising, customer relationship management including database building and communication, development of customer engagement strategies for acquisition and conversion• Monitored and analysed all sales, marketing and brand campaigns on an ongoing basis to ensure optimum effectiveness, conversion and performance• Monitored competing and associated products, services and global trends and recommended and implementation of responsive strategies• Developed and implemented strategies to build MILK’s brand profile, drive consistent and market-appropriate brand messaging across all marketing channels• Day-to-day responsibility for posting content on all company’s social platforms and ensuring these are updated in line with promotional campaigns• Ensured website was listed in relevant indexes and directories, using metadata and other methods to optimise search engine positions, developing strategy and recommendations on site structure and user journey to optimise revenue and conversion• Strategic planning to achieve business goals by identifying and prioritising marketing initiatives and setting timetables for evaluating, developing and deploying all web-based content changes and identifying trends and evolving consumer behaviours that may affect the business.

Managed update requests for Auckland Council’s public website, intranet and internal knowledgebase and led projects to optimise and consolidate website content to improve the customer experience.• Knowledge and good understanding of how to use Microsoft Office SharePoint, including HTML code, metadata and Google Analytics• Meticulous attention to detail when creating new pages and updating existing content, meeting strict deadlines• Used Ubiquity software to send e-newsletters and surveys to both internal and external customers• Led projects to optimise and consolidate website content to improve the customer experience – recent projects include redesigning Building and Resource Consent content and Cemeteries content.• Successfully completed Diploma in Web Content (Core Skills) with Contented Enterprises, gaining essential web writing skills.

• Wrote local guides and online articles for the site, increasing monthly web visitors from zero at launch to over 250,000 within a few months.• Developed monthly content plans and moderated all online content generated by users, including raves, events, videos, and deals from businesses, and promoted it to relevant areas and categories.• Managed a team of external writer contributors – editing and publishing their articles and promoting them to relevant areas.• I played a key role as a content team member in delivering successful results for this start-up business.• Understood the value of SEO and how to create content that returned high Google search results.• Wrote a range of short web and mobile app articles, from local news to guides and coverage of local community events/projects.• Developed content plans, strategies and guides for the website and mobile app each month.• Moderated all online content generated by users, including raves, events, videos, and deals from businesses, and promoted it to relevant areas and categories using an in-house developed content management system.• Built and managed the consumer loyalty programme CornerStore, which involved securing deals with local businesses and customer liaison.• Connected with over 3,000 users via social media (Facebook and Twitter) and promoted content to increase web traffic. Tweets I posted regularly got retweeted, some to up to 120,000 followers.• Produced monthly internal communications, the Localist Lowdown, from the executive team.• Wrote copy for the website, eDMs, and DMs for both consumer and business audiences and managed mailings.• Edited, created and promoted content for the Team Gallagher website, New Zealand’s first team to row trans-Tasman from Sydney to Auckland, sponsored by Localist.• Was an Ecoist, a member of the Environmental Committee, and achieved the Emerging Large and Corporate Business Award at the NZI National Sustainable Business Network Awards 2011.

• Wrote, edited and produced quality and effective communications, including newsletters, letters and notices.• Tailored complex and often technical information for various audiences, considering their differing levels of knowledge or understanding.• Brought together information relevant to staff and distributing it via the most appropriate communications channels.• Worked closely with communications and marketing colleagues on communications plans and initiatives that informed and engaged staff at all levels and in all business areas to support the successful achievement of the company’s strategic business objectives.• Liaised with internal and external stakeholders on the production of high-quality communications collateral.• Maintained key pages of the New Zealand Post intranet, ensuring content was relevant, timely and accurate.• Managed assigned projects so that they contributed to the successful achievement of business objectives.• Identified communication outcomes, tracking effectiveness and recording performance against agreed measures.• During my time here, I successfully completed a Cohen Brown sales and service excellence course.

• Wrote and produced SkyWatch synopses for PRIME and SKY’s Entertainment Channels, PRIME billings, and amendments to print deadline.• Planned, wrote and edited SKY staff online magazine, TURN IT ON and developed from a print-based to an online electronic version for intranet.• Planned, wrote and implemented SKY’s Internal Communications activities, including environmental activities for SKY staff such as carpooling, recycling and reducing waste initiatives.• Updated information on the company’s websites, both external and internal.• Provided backup to the publicity team, including gathering publicity material for new series, handling image requests for media, distributing channel highlights to media, sending press releases and screeners, updating the media contacts database and other tasks as required.

• I went from part-time Accounts Administrator to full-time Journalist, travelling to Malaysia / China on my first assignment within the first six weeks.• Wrote various regular features, news and columns for Travel Digest and New Zealand Fitness magazines.• Travelled extensively overseas on assignment to report to New Zealand travel trade on travel industry events and international destinations.• Used editorial judgment to assist with the planning and layout of both magazines.• Delivered clear and concise content by applying attention to detail developed under the direction of the editor/publisher.• Managed print deadlines for both publications, monthly and bi-monthly.• Developed extensive knowledge of the travel industry and industry contacts.• Interviewed significant figures within both the travel and fitness industries.• Applied photography skills at functions and on overseas assignments.