Executive Vice President
High Point, Nc, Us
NorthState (Acquired by EQT). Responsible for the fiber-based wireline business unit, including execution of strategic planning, business modeling, sales, marketing, and advertising initiatives. Accountable for financial results with direct responsibility for market research and analytics, pricing, product development and management, marketing communications, business development, sales, and customer service. • P&L accountability for a $70M revenue budget,• Participated in strategic planning at the executive level, including M&A, business diversification, due diligence, acquisitions, and expansion. • Created high-performing cross-functional teams of 90+ individuals. Developed KPIs to inspire collaboration and unity across disciplines; tied budgeting directly to performance against KPIs.• Managed a DCF (Discounted Cash Flow) modeling process that evaluated pricing and proposed capital investments. Implemented comprehensive KPIs (Key Performance Indicators) for monitoring and forecasting sales performance, including tracking neighborhood penetration at the census block level. Achieved >30% penetration for fiber broadband, with some mature markets achieving >40%. • Led the successful execution of a multimillion-dollar capital expansion that exceeded 25% year-over-year revenue growth for three years. Core elements of the strategy included differentiated messaging, pricing, portfolio management, segmentation/targeting, and customer/brand experience.• Led a rebranding initiative that included the launch of NorthState Technology Solutions (a business unit formed by North State’s earlier acquisition of two IT services companies.• Achieved customer contact center improvements through training, first-call resolution practices, system improvements, and knowledge base implementation.• Presented quarterly board updates and delivered industry/trade group events presentations.• Served as a board member of our CLEC, Video, and LD subsidiaries.