Founding board member and COO of Global Kinship dedicated to the empowerment of teens and families to break through to new levels of living.- Established 501.c3 status for the organization- Built the foundational systems for managing donations, communication, collaboration - Built system integrations to automate tasks to reduce operational overhead for the organization

- Built and managed a team of PM and PMMs to deliver features that grow Retail Media programs and delight users- Defined processes and OKRs that delivered transparency and cross-organizational alignment - Led the development and launch of a net new product line collaborating across multiple Microsoft teams

Building the enterprise retail media platforms that enable retailers to transform their businesses. - Launched multiple features by identifying underlying user need- Built Product Marketing team and processes- Discovered, designed and launched multiple products features leading to $MM ARR- Built and launched Offsite Retail Media business for key customers- Managed a team of Product Managers to create and the delivery of features customers adore

Utilizing technology to create social impact to facilitate criminal justice reform.

I joined an early startup organization and drove the launch of the initial product from user research to go-to-market strategy. I also assessed and defined product requirements and designed and prototyped MVP concepts. Furthermore, I orchestrated cross-functional collaboration to achieve consensus on product vision. Finally, I leveraged user acceptance metrics to facilitate data-driven decision making. • Identified new user needs through diligent user research.• Collaborated with team to build and design a product strategy to fulfill the company mission.

Early stage blockchain startup addressing financial accounting for cryptocurrency- Responsible for marketing and messaging for product- Developed marketing strategy

In this position, I was brought on as the organization's first product marketer in the high-growth stage. I steered the growth of the marketing team as the company expanded to 240 employees with $22MM ARR. I also devised the strategic plan and implemented pricing and packaging tactics to attain aggressive growth goals. • Championed Jobs to be Done methodology across various groups in the company and leveraged it to define core customer value and product roadmap. • Developed and implemented marketing processes that integrated into product team’s Agile release schedule to improve product messaging for new feature launches. Leveraged Jobs to be Done methodology to research and establish core product positioning.• Spearheaded user research efforts to recommend optimal pricing and maximize profit.

I was promoted to a leadership position after exceeding expectations in product management positions requiring accurate market analysis. I strategized and implemented product messaging for TIBCO Spotfire Platform as a Service enablement software. Furthermore, I supplemented the traditional advertising strategy with a brand awareness program across academic, non-profit, and media segments through cross-functional collaboration with SMEs.• Defined KPIs for data-driven decisions that out-performed expectations in delivering revenue growth.• Demonstrated product differentiation by building marketing assets in support of launch.

While here, I built and deployed three new cloud services (Spotfire Cloud, Spotfire Metrics, and Spotfire GeoAnalytics) with ownership over each step of the product life cycle. I then orchestrated cross-functional collaboration to ensure all delivery targets were met, and took ownership of business goals and product delivery.• Generated $2M revenue in first year.• Launch generated 8,000 trials in first 90 days.• Defined and prioritized product requirements to grow sales leads.

In this position, I defined product requirements through deep user research and market analysis. I also defined the product roadmap and improved team collaboration structure.

Supported key sales activities for the Northeast Enterprise Sales team. Assigned to support all technical needs for strategic accounts. - Helped drive additional demand for middleware resulting an additional 5% to the customer deal

Responsible for positioning Oracle's middleware portfolio in the financial service market. Delivered industry expertise to support large deals. Defined competitive positioning for Oracle Middleware for the Financial Services Industries.

Produce messaging and positioning of BEA middleware solutions for the Financial Services.- responsible for internal education of sales team on financial markets- provided engineering with financial services requirements for new product- developed messaging to position BEA middleware products in capital markets- Launched new product - Weblogic Event Server, a low latency complex event processing server- Built GTM messaging for JRockit Realtime, a low latency Java engine

Responsible for supporting technical sales process for the NY financial services sales team. - Maintain key technical relationships with accounts- positioned and closed $1M license deal for a dealer portal (acting sales rep)- created prototype for fixed income platform resulting in a $600K transaction in 4 months- developed financial impact model resulting in a $1.1M deal