- Launched and grew the creator affiliate service, driving high GMV sales conversions through strategic creator-led campaigns and managing end-to-end creator communications.- Sourced, shortlisted, and managed relationships with creators, ensuring alignment with brand campaigns and achieving GMV targets.- Monitored and optimized campaign performance, preparing reports for clients and encouraging creators to produce additional sales-boosting content.- Managed a talent pool of creators and live hosts while staying updated on emerging TikTok trends to enhance campaign success.

LazFlash Campaign Analyst.- Overseeing daily operations, including product assortment and monitoring channel performance.- Implementing and managing Lazflash campaigns to ensure all essential elements are integrated and aligned with company goals.-Identifying and analyzing growth, improvement, and optimization opportunities for future campaigns through weekly reviews.- Collaborating with cross-functional teams, including Key Account Managers and Category Teams, to manage traffic assets and facilitate internal and external communications, ensuring effective campaign execution.LazFlash Operation.- Managed LazFlash/BMO channels, overseeing content approval, scheduling, uploading, and updates for seamless execution.- Utilized data-driven insights to monitor, analyze, and optimize channel performance and efficiency.- Demonstrated expertise in troubleshooting channel operations to prioritize user experience and maintain workflow.- Updated pricing, stock availability, and product labelling for accurate platform information, including daily, A+, and Mega campaigns.- Established and enforced standard operating procedures to ensure high-quality featured items and an exceptional user experience.- Collaborated with cross-functional teams and regional traffic specialists to implement strategic initiatives and drive page traffic growth.- Managed page building for landing pages, including layout planning, setup, and CRM platform integration to enhance traffic optimization.

Customer Support: Provided comprehensive support through email, chat, and phone, addressing and resolving customer issues on first contact. Utilized a professional and empathetic approach to ensure positive interactions and escalate complex issues when necessary.Communication and Tools: Leveraged help desk software, internal communication tools, and customer assessment systems to efficiently manage and track service interactions. Supported a self-service knowledge base for FAQs and onboarding, and used shared project management tools to streamline processes and reporting.

Sourced and screened candidates for various positions, managed the recruitment process from initial contact to offer acceptance, and collaborated with hiring managers to align recruitment with organizational needs. Created and posted job ads to enhance employer branding, maintained candidate relationships, and used data and reports to refine recruitment strategies and improve processes.

Rotated in 8 different departments and juggled additional assignments specific to the programme.Creative content creator Suria FM: Ideated and executed video plans in order to generate leads for the brand. Experience includes location management, video editing, and video production. Plus, involvement in Suria Duo X event.Diverse and experienced writer Corporate Communications Department: Generated internal monthly newsletters (from copies to visuals) and corporate writings such as press releases and recruitment drivesEditorial Department: Reported concise and informative news articles while being able to process incoming press releases and news from other media platformsStrong and objective campaign executor Campaign Management & Marketing Department: Handled multiple internal and external contests hosted by SMG by liaising smoothly between project owners and vendors. Star50 Staff Engagement Campaign: Ideated, planned and executed a 4-month-long campaign to boost engagement and satisfaction rates among colleagues. Designed weekly EDM and special Star50 physical memorabilia.

Managed customer inquiries and sales transactions through phone and email, ensuring prompt and effective communication to meet client needs and drive revenue.Designed and created visually appealing promotional materials and posters for social media campaigns, resulting in increased brand visibility and engagement.Coordinated administrative tasks such as scheduling, order processing, and customer follow-ups, while supporting overall business operations to maintain high service standards and efficient workflow.

Provided customer support through the Golden Screen Cinemas hotline, addressing inquiries and resolving complaints efficiently. Ensured all interactions were meticulously recorded and categorized for accurate tracking and future reference.

Provided excellent customer service at Carl's Jr. by managing orders and payments, coordinating with kitchen staff, and maintaining a clean work area.